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Busy Blooming with Tess Barclay
Tess Barclay
66 episodes
3 days ago
Everything that needs to come across your desk this week in the world of social media and content creation! Clock-in with Tess Barclay every Monday to unpack everything from what's trending this week to a new Instagram feature to how to get your sh*t together (without burning out!) to start each week feeling equipped, informed, peaceful & ready in the world of social media & content creation! 
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Entrepreneurship
Business
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All content for Busy Blooming with Tess Barclay is the property of Tess Barclay and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Everything that needs to come across your desk this week in the world of social media and content creation! Clock-in with Tess Barclay every Monday to unpack everything from what's trending this week to a new Instagram feature to how to get your sh*t together (without burning out!) to start each week feeling equipped, informed, peaceful & ready in the world of social media & content creation! 
Show more...
Entrepreneurship
Business
Episodes (20/66)
Busy Blooming with Tess Barclay
The money of content creation: 3 mindsets that are getting in your way to be a full-time influencer

It's time to CLOCK-IN!! Today we're talking about making money from social media & turning it into your full-time job as a content creator/influencer! In this episode, we're unpacking the 3 mindsets that get in the way that I've seen in my journey and in the 600+ content creator calls I've seen over the years - I'm so excited to unpack, let's go to WORK!!


Check-out Hostinger to build your custom link in bio: https://hostinger.com/tess (Use code: TESS for 10% off!)


CHAPTERS & TIME STAMPS

  • 00:00 Intro
  • 4:04 The different ways you can make money
  • 7:56 Mistake #1: Obsessing over your passions
  • 11:43 Mistake #2: Prioritizing what you "feel like" doing
  • 13:01 Mistake #3: Thinking like a creator vs. entrepreneur
  • 17:25 Content ideas for your TikTok & Instagram this week
  • 23:11 Instagram updates: Horizontal video trend & new algorithm
  • 26:49 Getting comfortable feeling messy as a creator
  • 33:07 My new Instagram strategy for this month (personal brand vs. BB)


#contentcreation
#contentcreator #socialmediatips

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3 days ago
37 minutes 2 seconds

Busy Blooming with Tess Barclay
ChatGPT is replacing influencers by 2026 if they don't re-brand: Content ideas & what's trending

It's time to CLOCK-IN! Today we're going to work at the Busy Blooming office and unpacking for the week: How to AI/ChatGPT-proof your content strategy, 4 content trends & ideas for your calendar this week, new YouTube platform updates, TikTok ban update/resolution & more! The first 500 people to use my link in the description or scan the QR code will receive a one month free trial of Skillshare! Get started today! https://skl.sh/tessbarclay09251

CHAPTERS & TIME STAMPS

  • 00:00 Intro
  • 4:51 How to ChatGPT-proof your content strategy
  • 14:24 Content trends & ideas
  • 21:25 YouTube launched title testing & communities
  • 24:40 Instagram removing highlights
  • 26:14 TikTok ban resolution
  • 27:34 After-hours: Ending Summer 2025 season
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1 week ago
33 minutes 29 seconds

Busy Blooming with Tess Barclay
Start creating for what's missing on social media: Content ideas, what's working & TikTok ban update

It's time to CLOCK-IN!! Today we're unpacking everything that needs to come across your desk this week in the world of social media including the TikTok ban happening this week, content trends & ideas for your content calendar, the mindset you need this week in your content strategy, a mini pop-culture chat about the trending new bachelorette & MORE!!


SPONSOR

  • Check out Storyblocks (I use it every week — overlays, green screens, sound effects, ALL of it). Right now sign up and get 2 extra months free on annual plans: https://www.storyblocks.com/tessbarclay


CHAPTERS & TIME STAMPS

  • 00:00 Intro
  • 3:16 Meeting: Content strategy this week
  • 7:25 Content trends & ideas this week
  • 16:30 Content idea for last week of Summer
  • 18:17 TikTok ban update
  • 19:56 New TikTok features that launched
  • 24:14 New YouTube collab feature
  • 27:16 Mini mental health chat
  • 30:09 Trending: Taylor Frankie Paul Bachelorette


#contentcreation #socialmedia #contentideas

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2 weeks ago
31 minutes 51 seconds

Busy Blooming with Tess Barclay
Fall 2025 is the great-lock in for content creation: What's working, trending & content ideas

HAPPY MONDAY! It's time to CLOCK-IN!! Today we're going to be unpacking what's trending this week on Instagram & TikTok, new Instagram features, TikTok ban update, what's new on YouTube, content & trend ideas for the week & MORE! I'm so excited to be back at work with you! We're also going to be discussing that it is your WINNING SEASON on social media!


⏱️ CHAPTERS & TIME STAMPS

  • 00:00 Intro
  • 2:24 How Fall 2025 is your winning season
  • 7:12 Content idea & trends for the week
  • 18:38 What's new on Instagram
  • 21:27 YouTube news & updates
  • 24:08 TikTok ban update & what's working
  • 26:12 After hours: Short form summer recap & HQ

🔗 LINKSDescript: https://get.descript.com/tessClickUp: https://try.web.clickup.com/tessRiverside: https://riverside.fm/?via=tess-barclayRella: https://getrella.com/?via=busybloomingMy content creator essentials: https://www.amazon.com/shop/tessbarcl...📌 FOLLOW USBusy Blooming IG →   / busybloomingg  Tess IG →   / tessbarclay  TikTok →   / tess.barclay  🛍️ Shop templates, merch & more: https://www.busyblooming.ca/shop

#socialmedia #contentcreation #socialmediatips

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3 weeks ago
31 minutes 26 seconds

Busy Blooming with Tess Barclay
You need to GET IT TOGETHER so content creation can become your full-time job in 2025 & here's how..

It's time to get your sh*t TOGETHERRRR as a content creator!! Today we're unpacking 8 of the biggest mindsets & habits that I've learned over my entire career on social media that have changed my life grown my following & income and helped me actually enjoy the journey along the way! 👀 We're unpacking content creation routines, mindsets around being the CEO of your business, getting back in the driver's seat & more! 🎉


📥 SPONSOR

Check out Rella here: https://getrella.com/?via=busyblooming (Use code “BUSYBLOOMING” for 30% off annual plans or 30% off 3 months 💙)


⏱️ CHAPTERS & TIME STAMPS

  • 00:00 Intro
  • 03:21 You're Not The Exception to The Rule
  • 06:06 You Are The CEO, Not An Employee
  • 07:23 The biggest way you're setting yourself up to fail
  • 11:52 Aim for 80% and Messy Consistency
  • 14:55 The 3-Step Simple Content Planning Structure
  • 17:07 Treat Everything in Seasons and Projects
  • 18:35 Grounding in Your Direction and Your Brand
  • 21:44 Deleting Social Media on The Weekends
  • 24:04 After hours: Short-form Summer Re-brand Update


🔗 LINKS

  • Storyblocks: https://www.storyblocks.com/tessbarclay
  • Descript: https://get.descript.com/tess
  • ClickUp: https://try.web.clickup.com/tess
  • Riverside: https://riverside.fm/?via=tess-barclay
  • Rella: https://getrella.com/?via=busyblooming
  • My content creator essentials: https://www.amazon.com/shop/tessbarclay/list/2BC4A75G9DJ8F


#contentcreation #socialmedia #contentcreatortips

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2 months ago
30 minutes 21 seconds

Busy Blooming with Tess Barclay
This is *exactly* how you're going build your SIGNATURE BRAND as a content creator in 2025

It's time to BUILD YOUR BRAND!! Today we're building out your brand book as a content creator step-by step! To build your brand, check out UpWork ➡️ https://upwork.pxf.io/qzBg2O1!


Today, I’m walking you through how to build your Summer 2025 Brand Book - your content identity, signature styles, brand vibe, weekly schedule, creator voice, profile, and more.


This is the most important part of the SHORT-FORM SUMMER challenge and you’re doing it with me 💅 (The Canva template is waiting for you inside Busy Blooming HQ!!)


👉 This episode is for you if:

•⁠ ⁠You feel like your content doesn’t reflect who you are right now

•⁠ ⁠You want a fresh vibe but don’t know how to organize it

•⁠ ⁠You’re trying to grow without burning out or spiraling

•⁠ ⁠You’re ready to step into your main character creator era


📥 SPONSOR

Use UpWork to build your brand: https://upwork.pxf.io/qzBg2O


TIME STAMPS

00:00 Intro

3:10 Stepping into your new era & cringe

4:26 Content creation mood board

6:42 Creating your world (part 1): Topics, Metaphor & Audience

11:26 Building your creator brand: Values, voice & hot-takes

15:00 Creating your world (part 2): Signature messages

16:44 Branding your profile & bio

19:43 Building your content signature styles

22:57 Signature visual elements in your content

24:37 Creating 3 signature content templates

27:38 Building your mission & legacy


🎧 LISTEN ON THE PODCAST

Apple: https://apple.co/3OsCVEK

Spotify: http://bit.ly/3CHpmPo

Anywhere else: https://pod.link/1565886767


📌 FOLLOW US

Join Busy Blooming HQ → https://www.busyblooming.ca/hq

Busy Blooming IG → https://www.instagram.com/busybloomingg/

Tess IG → https://www.instagram.com/tessbarclay/

TikTok → https://www.tiktok.com/@tess.barclay


🛍️ Shop templates, merch & more: https://www.busyblooming.ca/shop


🔗 LINKS

UpWork: https://www.upwork.com

Descript: https://get.descript.com/tess

ClickUp: https://try.web.clickup.com/tess

Riverside: https://riverside.fm/?via=tess-barclay

Rella: https://getrella.com/?via=busyblooming

My content creator essentials: https://www.amazon.com/shop/tessbarclay


Some links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸


#contentcreator #rebrand #socialmediastrategy

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3 months ago
30 minutes 35 seconds

Busy Blooming with Tess Barclay
You're re-branding & blowing-up on Instagram & TikTok in Summer 2025 & here's your 2-month plan..

It's time for SHORT-FORM SUMMER RE-BRAND!!! This summer, we're going to re-brand your Instagram & TikTok for July & August 2025 and we're doing it TOGETHER!! ➡️ Check out Storyblocks at https://www.storyblocks.com/tessbarclay to level-up your content!!


I’ve built out a full 9-week plan to rebrand your social media by September 1st with a content challenge with a content calendar & today’s episode is the kickoff!!


👉 This episode is for you if:

•⁠ ⁠Your not loving your TikTok & Instagram content

•⁠ ⁠You want a fresh start with content creation & need structure

•⁠ ⁠You want to actually grow this summer without burning out

•⁠ ⁠You want to step into a new creator era by September!!


CHAPTERS & TIME STAMPS

00:00 – Intro

03:10 – Why I’m doing this challenge (and the 3 rules to follow)

04:35 – Rule #1: How to build a sustainable content schedule

05:57 – Rule #2: Rebrand your Instagram + TikTok identity

07:35 – Rule #3: Weekly planning sessions for consistent content

08:43 – The 9-week summer content calendar (full breakdown)

10:00 – My exact weekly posting schedule for Instagram & TikTok

12:40 – The mindset shift you need before rebranding

13:30 – Why summer is the best time to grow on social media

14:44 – After Hours: Podcast set-up & HQ marketing lol

17:54 – Inside Busy Blooming HQ: What it is!!


📥 SPONSOR

Start your rebrand with Storyblocks (I use it every week — overlays, green screens, sound effects, ALL of it): https://www.storyblocks.com/tessbarclay


🎧 LISTEN ON THE PODCAST

Apple: https://apple.co/3OsCVEK

Spotify: http://bit.ly/3CHpmPo

Anywhere else: https://pod.link/1565886767


📌 FOLLOW US

Join Busy Blooming HQ → https://www.busyblooming.ca/hq

Busy Blooming IG → https://www.instagram.com/busybloomingg/

Tess IG → https://www.instagram.com/tessbarclay/

TikTok → https://www.tiktok.com/@tess.barclay


🛍️ Shop templates, merch & more: https://www.busyblooming.ca/shop


🔗 LINKS

Storyblocks: https://www.storyblocks.com/tessbarclay

Descript: https://get.descript.com/tess

ClickUp: https://try.web.clickup.com/tess

Riverside: https://riverside.fm/?via=tess-barclay

Rella: https://getrella.com/?via=busyblooming

My content creator essentials: https://www.amazon.com/shop/tessbarclay/list/2BC4A75G9DJ8F


Some links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸


#contentcreation #socialmedia #rebrand

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3 months ago
22 minutes 22 seconds

Busy Blooming with Tess Barclay
ChatGPT will get you 1M followers + every goal you have as a content creator & here's how..

We’re diving into one of the most important relationships in my entire life today: me and ChatGPT 😭💻 Try HubSpot’s free AI-powered Marketing Prompt Generator (you’ll love it): https://clickhubspot.com/d74169


I’ve been using AI every single day for over two years now — in my content, my business, my mindset, even my time blocking… and today I’m finally showing you EVERYTHING.


Today I'm giving you a full walkthrough on how to make AI your second brain as a creator, content strategist, and entrepreneur. From planning carousels and managing brand deals to automating your content workflow and building your dream life vision board, we’re going deep on how to use AI (especially ChatGPT - who wrote this 😎) like a personal manager, assistant, coach, editor, strategist & more!


👉 This episode is for you if:

•⁠ ⁠You want to use ChatGPT but don’t know how to start

•⁠ ⁠You’ve been feeling overwhelmed with content creation and want a system

•⁠ ⁠You’re trying to grow on Instagram, TikTok, or YouTube

•⁠ ⁠You want to bring your Pinterest vision board to life in real life


Welcome to the BB office — let’s go to work!!


🎧 LISTEN ON THE PODCAST

Apple: https://apple.co/3OsCVEK

Spotify: http://bit.ly/3CHpmPo

Anywhere else: https://pod.link/1565886767


📥 SPONSOR

Try HubSpot’s free AI Marketing Prompt Generator: https://clickhubspot.com/d74169


⸻


CHAPTERS & TIME STAMPS

00:00 – Intro

02:56 – How I use ChatGPT every day


Part 1: Build Your Vision with ChatGPT

04:21 – Map your dream life & income goals

05:54 – Visualize your ideal work day

06:20 – Why context makes ChatGPT more powerful


Part 2: Use It as a Content & Brand Strategist

06:51 – Build your brand strategy with AI

07:45 – Define your audience, mission & niche

08:15 – Create content pillars & taglines

09:51 – How you want to be known

10:08 – Train ChatGPT with visuals & screenshots


Part 3: Automate Your Workflow

10:49 – Repurpose content into carousels & captions

11:50 – Edit smarter: cut the fluff

13:36 – Write Instagram captions & hashtags with AI

15:08 – Brainstorm hooks, trends & short-form ideas

16:30 – Time-block your week with ChatGPT

17:04 – Write brand deal scripts

17:28 – Save & organize content ideas

18:49 – Use AI for burnout, mindset & mental clarity

22:54 – After hours!! It's okay to feel exhausted as a creator!!


⸻


📌 FOLLOW US

Busy Blooming IG →   / busybloomingg  

Tess IG →   / tessbarclay  

TikTok →   / tess.barclay  


🛍️ Shop templates, merch & more: https://www.busyblooming.ca/shop


🔗 OUR LINKS

Storyblocks: https://www.storyblocks.com/tessbarclay

Descript: https://get.descript.com/tess

ClickUp: https://try.web.clickup.com/tess

Riverside: https://riverside.fm/?utm_campaign=ca...


Some links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸

Show more...
3 months ago
27 minutes 25 seconds

Busy Blooming with Tess Barclay
I coached 600 influencers, here's why influencers aren't growing in 2025

We're going into a content creator AUDIT & COACHING session together today!! After 600+ calls with creators and influencers over the last 2 years.. 📥 Get started with Tailor Brands today here: https://tailorbrands.go2cloud.org/aff_c?offer_id=62&aff_id=3305 and you’ll get 35% off LLC plans!


.. and we’re unpacking all of them today. From brand identity to content systems, I’m breaking down the biggest reasons I saw creators from 0-5M followers stop growing — and exactly what to do instead. Let’s get into it. 🧠✨


👉 This episode is for you if:

•⁠ ⁠You’re stuck in a growth rut and feel like your content just isn’t hitting the way it used to

•⁠ ⁠You’re doing all the things — posting, editing, following trends — but you still feel stuck

•⁠ ⁠You want to build something signature and sustainable, not just go viral once and burn out

•⁠ ⁠You’re tired of chaotic content weeks and want a system that actually works for YOU


Welcome to the BB office — let’s go to work 💼


🎧 LISTEN ON THE PODCAST

Listen on Apple: https://apple.co/3OsCVEK

Listen on Spotify: http://bit.ly/3CHpmPo

Listen anywhere else: https://pod.link/1565886767


📥 SPONSOR

Get started with Tailor Brands today here: https://tailorbrands.go2cloud.org/aff_c?offer_id=62&aff_id=3305 and you’ll get 35% off LLC plans!


⸻


⏱️ CHAPTERS & TIME STAMPS

00:00 – Intro

03:14 – CATEGORY 1: Mindset & Identity Mistakes

03:45 – Mistake #1: No Clear, Aligned Vision for your BUSINESS

05:40 – Mistake #2: Content Has Passion, But No Purpose

08:25 – Mistake #3: Not Evolving with the Times

10:02 – CATEGORY 2: Brand Strategy Mistakes

10:31 – Mistake #4: Nothing signature about your content

13:06 – Mistake #5: Held Hostage by a Brand You’ve Outgrown

15:21 – Mistake #6: Don’t Know Who You’re Talking To

18:19 – CATEGORY 3: Content Systems

19:30 – Solution: Weekly Themes, Series & Templates That Actually Work

21:27 – Mistake #7: No priorities with content

22:44 – CATEGORY 4: Technical & Packaging Mistakes

23:27 – Mistake #8: Overstimulating Edits

26:20 – Mistake #9: Re-purposing content everywhere

28:03 – Mistake #10: Your Content is Too Inward-Focused

29:54 – AFTER HOURS: Holding Myself Hostage to a Future Version of Me

37:17 – Reminder: You don't need to change to be successful


⸻


📌 FOLLOW US

Busy Blooming IG → https://www.instagram.com/busybloomingg/

Tess IG → https://www.instagram.com/tessbarclay/

TikTok → https://www.tiktok.com/@tess.barclay


🛍️ Shop templates, merch & more: https://www.busyblooming.ca/shop


🔗 OUR LINKS

Storyblocks: https://www.storyblocks.com/tessbarclay

Descript: https://get.descript.com/tess

ClickUp: https://try.web.clickup.com/tess


Some links in this description are affiliate links, which means we may earn a commission if you choose to sign up—at no extra cost to you!

Show more...
4 months ago
38 minutes 47 seconds

Busy Blooming with Tess Barclay
Sharing it ALL! My income streams, hiring my husband, re-branding from “content tips” & 2025 plans

Today we are going behind the SCENES!! In this episode, I'm unfiltered going through everything behind the scenes of my business & content.. 📥 Check out Storyblocks at https://www.storyblocks.com/tessbarclay to elevate your content!


.. how I'm re-branding my social media & business in 2025, how I make income & my income streams, who works at Busy Blooming, my 9-5 to full-time entrepreneur journey, sharing my vision board, my goals, how I'm growing on social media & MORE!!


👉 This episode is for you if:

•⁠ ⁠You're curious how I make income as a creator + entrepreneur

•⁠ ⁠You're interested in the behind the scenes of Busy Blooming, my team & content

•⁠ ⁠You want to know my current goals, vision & what I want to do with Busy Blooming & my brand

•⁠ ⁠You want to feel less alone navigating your own brand, business, or dream life!


🎧 LISTEN ON THE PODCAST

Listen on Apple: https://apple.co/3OsCVEK

Listen on Spotify: http://bit.ly/3CHpmPo

Listen anywhere else: https://pod.link/1565886767


🔗 OUR LINKS

Storyblocks: https://www.storyblocks.com/tessbarclay

Descript: https://get.descript.com/tess

ClickUp: https://try.web.clickup.com/tess


Some links in this description are affiliate links, which means we may earn a commission if you choose to sign up—at no extra cost to you!


📥 SPONSOR

Check out Storyblocks at https://www.storyblocks.com/tessbarclay to elevate your content!


⸻


⏱️ CHAPTERS & TIME STAMPS

00:00 – Welcome to WORK!!

03:45 – My Journey: University, Early 20s Hustle 9-5 in Toronto

04:40 – My Corporate Girlie Era & Dreaming of YouTube

06:00 – Starting 9-to-5 Vlogs While at my 9-5

06:40 – How Busy Blooming started from a FB group

07:36 – Quitting My 9-to-5 at 25: The Messy Truth & Pivots

08:20 – Busy Blooming Today: Mission, Vision & The Podcast as its Heart

09:25 – HUGE ANNOUNCEMENT: Introducing Busy Blooming HQ!

10:26 – My Income Streams & What I'm changing about my business/content

15:02 – Meet the Busy Blooming Team! (Including My Husband, Storm!)

20:16 – My Current Weekly Priorities & Workflow

22:30 – My Unfiltered Vision for Busy Blooming & My Personal Brand

35:22 – My Current Content Strategy Deep Dive (Instagram, YouTube/Podcast & New Setup!)

43:38 – AFTER HOURS: More on Busy Blooming HQ + Q&A

50:32 – Q&A: The Real Story of Quitting My 9-to-5 & Early Financial Struggles

56:20 – My Goals Now: Redefining Success

01:01:40 – Q&A: How I Schedule My Time & Habits I Treat Like Medicine


⸻


📌 FOLLOW US

Busy Blooming IG → https://www.instagram.com/busybloomingg/

Tess IG → https://www.instagram.com/tessbarclay/

TikTok → https://www.tiktok.com/@tess.barclay


🛍️ Shop templates, merch & more: https://www.busyblooming.ca/shop


#ContentCreation #9to5 #podcast

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4 months ago
1 hour 6 minutes 29 seconds

Busy Blooming with Tess Barclay
How to *actually* grow to 100k on YouTube in 2025: The ultimate guide to growth

Check out Storyblocks at https://www.storyblocks.com/tessbarclay to level-up your YouTube content!!


👀 ABOUT THIS EPISODE

It's time go *FINALLY* grow on YouTube in 2025!!! This week, we're unpacking a full deep-dive guide to YouTube, how to ACTUALLY grow on YouTube in 2025, how to stop treating it like it's 2012 (lol) & you're new strategy for each week to grow! In today’s episode, we’re clocking in to the Busy Blooming office & diving into thumbnails, your weekly workflow to create a video, how to view your YouTube channel brand, scripting, and a mindset reset as always. Let’s get you that play button!!


This episode is for you if:

• You’ve been creating on YouTube for years & haven't had the growth you want

• You want to get started on YouTube, but you feel overwhelmed by how to do it

• You can't figure out why you're videos aren't performing & feel stuck

• You want to understand how YouTube *actually* works & what you need to do grow

• The 100k YouTube button is on your Pinterest board!!


🎧 LISTEN ON THE PODCAST

Listen on Apple: https://apple.co/3OsCVEK

Listen on Spotify: http://bit.ly/3CHpmPo

Listen anywhere else: https://pod.link/1565886767


⸻

🔗 MENTIONED IN THE VIDEO

Descript: https://get.descript.com/tess

ClickUp: https://try.web.clickup.com/tess

Vlog with filming/editing details: https://youtu.be/x-md4M5qd_0


Some links in this description are affiliate links, which means we may earn a commission if you choose to sign up—at no extra cost to you!

⸻


⏱️ CHAPTERS & TIME STAMPS

  • 00:00 – Let’s clock in!! It's time to deep-dive into YouTube 2025
  • 03:27 – Why it’s harder to grow if you’re NOT new to YouTube..
  • 04:51 – YouTube has completely changed since 2015 (and here’s how)
  • 05:26 – The BIGGEST mistake experienced creators make on YouTube
  • 05:55 – How to stop treating your YouTube like a vlog & start treating it like a business
  • 06:38 – The ONE theme every video on your channel needs
  • 07:13 – Break up with “vibes-only” content — this isn’t 2015 YouTube anymore
  • 07:55 – My weekly system to actually grow in 2025 (step-by-step)
  • 10:16 – Building your video framework like a 100k subscriber channel
  • 14:16 – How to “script” & outline your videos for growth
  • 17:16 – Vlog vs sit-down content: here’s how to outline both
  • 20:57 – Your intro matters more than you think — The first 2min
  • 23:34 – Branding yourself as a creator (the soft skills and the hard ones)
  • 26:56 – Let’s talk algorithm: CTR, retention, and what YouTube actually wants
  • 29:00 – Titles & thumbnails are 90% of the game — here’s why
  • 29:36 – Deep dive: how to write better titles that people will actually click
  • 32:48 – Growth tip: change your title & thumbnail after 1-week
  • 33:42 – How to make scroll-stopping thumbnails in 2025
  • 37:32 – How to master YouTube descriptions, tags & more with ChatGPT
  • 42:47 – After Hours!! The new BB show format & HUGE announcement!!!!
  • 48:52 – Last week’s episode correction + sponsor thank you 💛

⸻


📌 FOLLOW US

Busy Blooming IG → https://www.instagram.com/busybloomingg/

Tess IG → https://www.instagram.com/tessbarclay/

TikTok → https://www.tiktok.com/@tess.barclay

Show more...
4 months ago
50 minutes 23 seconds

Busy Blooming with Tess Barclay
what’s actually working on Instagram, YouTube & TikTok right now (everything’s changing lol)

📥 SPONSOR

Get started with Tailor Brands today → https://tailorbrands.go2cloud.org/aff_c?offer_id=62&aff_id=3305 — and get 35% off LLC plans!


👀 ABOUT THIS EPISODE

Feeling overwhelmed by the algorithm? Burnt out by content that used to work? Questioning if TikTok is even worth it anymore? You’re not alone.


In today’s episode, we’re breaking down the entire state of social media so you know exactly what needs to come across your desk as a creator, brand, or podcaster in 2025.


🎯 This episode is for you if:

• You’re in a content rut and everything that used to work… doesn’t anymore

• You’re trying to grow on Instagram, YouTube, or TikTok but feel like the platforms keep changing

• You’re ready to treat social media like a business, but not sure where to start with all the new updates


Let’s unpack what’s actually working right now, the latest algorithm shifts, and how creators can still win in 2025.


⏱️ CHAPTERS & TIME STAMPS

00:00 – Intro

02:42 – What’s the vibe right now on social media?

04:55 – ChatGPT is changing what content is working

07:00 – The biggest thing that’s working right now

10:00 – What’s new on YouTube right now

12:30 – YouTube Partner Program monetization update

13:30 – Shorts algorithm (why they flop lol)

15:00 – What’s working on YouTube right now (algorithm)

18:00 – Instagram updates: Edits & Trial Reels

19:30 – Trial Reels — what’s going on?!

21:00 – What’s working on Instagram now

24:00 – How to treat Threads right now

26:00 – TikTok ban update & algorithm change

28:40 – Final thoughts & wrap up


🎧 LISTEN ON THE PODCAST

Apple Podcasts → https://apple.co/3OsCVEK

Spotify → http://bit.ly/3CHpmPo

Anywhere else → https://pod.link/1565886767


📌 FOLLOW US

Busy Blooming IG → https://www.instagram.com/busybloomingg/

Tess IG → https://www.instagram.com/tessbarclay/

TikTok → https://www.tiktok.com/@tess.barclay

🛍️ Shop templates, merch & more → https://www.busyblooming.ca/shop

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5 months ago
29 minutes 50 seconds

Busy Blooming with Tess Barclay
If growing on social media is making you spiral & crash-out in 2025, you're doing everything right
  • Growing on social media can make you burnout, compare, spiral, crash-out & you need a reset!!


  • Download the FREE 2025 State of Marketing Report for creators: https://clickhubspot.com/44af5bIt's time to CLOCK-IN!! Feeling burnt out, stuck, or like social media is slowly stealing your soul?


  • 👀 Let’s fix it. In today’s episode, we’re getting cozy (and real) about the emotional side of content creation — burnout, comparison spirals, the ick — and walking through the exact 3-step reset routine I use when I feel totally lost. Then we’re clocking in with Alyssa from  @inspiredmedia_co  to break down the business side of being a creator — selling without the cringe, building trust, and becoming a content


  • PART 1: The Creator Crashout Reset Routine (ft. Tess)
  • 00:00 Intro
  • 02:22 Everything you feel is SO common!!
  • 06:40 The 3-Step Reset Routine Overview
  • 07:00 Step 1: Take a real break (and why it’s productive)
  • 13:45 Step 2: Recalibrate your GPS (your big scary vision)
  • 21:20 Step 3: Set habits & priorities to stay on track

  • PART 2: Content CEO Era with Alyssa (@inspiredmedia_co)
  • 24:33 Alyssa’s here!! Let’s talk about the hard parts of building a content biz
  • 29:52 How to sell online without the ick
  • 30:23 Tips ≠ Trust: Why people actually buy from you
  • 30:57 “I watched one video and I booked” — building brand trust
  • 33:14 Custom strategies vs. generic advice (and why clients love it)
  • 35:30 Lifestyle Pillars 101: What to share (and what to gatekeep)
  • 40:19 Personality vs. Personal: How to show up without oversharing
  • 43:45 Ready to outsource? Here’s when to hire & how to let go


  • CEO.👉 This episode is for you if: • You’re in a rut (or mid-spiral lol) • You’re comparing yourself to other creators/entrepreneurs • You feel like you have no idea what you're doing/lost • You sell services, products, or courses as a creator


  • 🎧 LISTEN ON THE PODCASTApple: https://apple.co/3OsCVEKSpotify: http://bit.ly/3CHpmPoOther platforms: https://pod.link/1565886767📥


  • SPONSOR: HUBSPOT
  • Download the FREE 2025 State of Marketing Report for creators: https://clickhubspot.com/44af5b
  • EPISODES MENTIONED Weekly work routine: https://www.youtube.com/watch?v=dJpDP1WVjdg&t=38s
  • Building income streams: https://www.youtube.com/watch?v=Px86V1Qop2s&t=1165s&pp=0gcJCYQJAYcqIYzv


  • FOLLOW ALYSSA
  • The Inspired Media Podcast: https://pod.link/1730433175
  • Our episode together on YouTube!! https://www.youtube.com/watch?v=dgwjaf5rEv4&t=35s&ab_channel=Alyssa%2BInspiredMediaCo.
  • Instagram: https://www.instagram.com/inspiredmediaco/
  • TikTok: https://www.tiktok.com/@inspiredmediaco⸻⏱️


  • 📌 FOLLOW US
  • Busy Blooming on IG → https://www.instagram.com/busybloomingg/
  • Tess on IG → https://www.instagram.com/tessbarclay/TikTok → https://www.tiktok.com/@tess.barclay🛍️
  • Shop tools, templates & merch: https://www.busyblooming.ca/shop
Show more...
5 months ago
49 minutes 39 seconds

Busy Blooming with Tess Barclay
The 1M follower strategy that lifestyle influencers use to blow-up in 2025 (ft. InspiredMediaCo)

LIFESTYLE CREATORS - It’s time to go to WORK!! We are joined today with Alyssa, also known as InspiredMediaCo on TikTok & Instagram to dive into the lifestyle creator universe and breaking down exactly how to grow as a lifestyle creator & influencer in 2025 – even if you’re starting from scratch. If you have “lifestyle” written anywhere in your content strategy, this episode is truly for YOU.


Alyssa is breaking down for us

  • Why old-school vlogs don’t work anymore
  • What it actually means to be a lifestyle creator in 2025
  • How to create “unselfish vlogs” and add storytelling + conflict to your content
  • The concept of niching down within yourself (!!!)→ Repeating yourself on purpose, signature content series, and building your legacy
  • PLUS how to create content faster without burning out

After work, I dive into a little chat about the podcast trip to LA (+, going to Dear Media!!), Q2 content plan & my final "30-day Instagram Challenge" results!


FOLLOW ALYSSA

  • The Inspired Media Podcast: https://pod.link/1730433175
  • Our episode together!! https://open.spotify.com/episode/4FabBiPRj5M3zVMHtm1Avo?si=ZB2Mpva_QgqAsQnMEkZ7Fg
  • Instagram: https://www.instagram.com/inspiredmediaco
  • TikTok: https://www.tiktok.com/@inspiredmediaco


JOIN 30-DAY INSTAGRAM CHALLENGE: https://www.youtube.com/watch?v=rASyMZpjFbc&t=1098s


TIME STAMPS

  • 00:00 Intro
  • 4:40 Alyssa joins us!!
  • 6:00 What is a lifestyle creator in 2025?
  • 8:00 Why day-in-my-life vlogs aren’t enough anymore
  • 10:00 “Unselfish vlogs” – how to vlog in a way that actually performs
  • 12:45 The secret to making your vlogs more interesting14:30 Do you have to vlog to be a lifestyle creator? (Spoiler: no)
  • 17:00 Niching down within yourself – why this changes everything
  • 21:17 Signature style series – how to stand out as a lifestyle creator
  • 23:45 What makes a brand memorable on social media
  • 26:00 Why repeating yourself online is a good thing
  • 28:00 Balancing your CEO brain vs creative heart as a creator
  • 30:00 Cutting your inspo scrolling in HALF
  • 31:30 How to implement the lifestyle method as a creator
  • 35:55 Post-work social: LA podcast trip mini-recap
  • 37:43 45-day challenge for Q2??
  • 39:11 Instagram challenge update


⋒ FOLLOW BUSY BLOOMING ⋒

  • TikTok: https://www.tiktok.com/@busybloomingg
  • Instagram: https://www.instagram.com/busybloomingg/
  • LinkedIn: https://www.linkedin.com/company/busy-blooming/
  • Join the community: https://www.busyblooming.ca/


⋒ FOLLOW TESS ⋒

  • Instagram: https://www.instagram.com/tessbarclay/
  • TikTok: https://www.tiktok.com/@tess.barclay


⋒ ABOUT US ⋒

Welcome to the Busy Blooming YouTube channel! Every week, we host our podcast show, Busy Blooming to give you the energy, advice & motivation you need to build your brand, content & business! You will also find vlogs from our founder, Tess Barclay, of working at Busy Blooming in Toronto, behind the scenes of our events & more!

Show more...
5 months ago
43 minutes 3 seconds

Busy Blooming with Tess Barclay
How to go from 0 followers to full-time content creator by the end of 2025

👀 ABOUT THIS EPISODE

Want to go full-time as a creator but don’t know where to start? Today we’re unpacking the exact system I would use if I had 0 followers & wanted to become a full-time influencer/content creator by the end of 2025!


We’re getting ✨ rigid ✨ about building a super simple business & content strategy you can use every single week — to simplify your workflow, create a solid base, and build from there.


After the content workshop, we’re having a little coffee chat about my own experience doing this, why it’s harder than you think to find your “thing” online, and wrapping it all up with an “after work social” 💅🏻 with updates on the podcast, Busy Blooming & more!


🎯 This episode is for you if:

• You want to grow online but have no idea where to start

• You’re overwhelmed trying to balance content & business

• You keep hearing “treat it like a business” but don’t know how

• You feel like you still don’t know what your niche or “thing” is

• You want a system that simplifies everything, weekly


⏱️ CHAPTERS & TIME STAMPS

00:00 – Intro

2:30 – Workshop to create a simple, business-coded content strategy

3:16 – The function of your business

5:18 – Lifestyle creators - how to define your business function

8:06 – Building the person you always talk to (who loves you lol)

11:19 – Building a simple brand

14:02 – What content you’re going to post

14:19 – The social media platform to pick

17:33 – Weekly posting structure

19:09 – Building out signature content templates

22:45 – My biggest mistake treating social media like a business

24:51 – Why I would pick ONE thing to be known for when growing

26:06 – What if you don’t know what your “thing” is as a creator?

28:54 – What’s going on with the podcast & how I’m feeling

35:10 – Busy Blooming sweatshirts are live!!

36:12 – Exciting things coming up!!

37:30 – If you’re overwhelmed with content right now


🎧 LISTEN ON THE PODCAST

Apple Podcasts → https://apple.co/3OsCVEK

Spotify → http://bit.ly/3CHpmPo

Anywhere else → https://pod.link/1565886767


📌 FOLLOW US

Busy Blooming IG → https://www.instagram.com/busybloomingg/

Tess IG → https://www.instagram.com/tessbarclay/

TikTok → https://www.tiktok.com/@tess.barclay

LinkedIn → https://www.linkedin.com/company/busy-blooming

Join the community → https://www.busyblooming.ca/


⸻

💼 ABOUT US

Welcome to the channel! Every week, we host our podcast show, Busy Blooming, to give you the energy, advice & motivation you need to build your brand, content & business! You’ll also find vlogs from our founder, Tess Barclay, behind the scenes at Busy Blooming HQ in Toronto, our events & more!

Show more...
6 months ago
40 minutes 5 seconds

Busy Blooming with Tess Barclay
It's 2025 not 2012.. You need to raise your standards before you post on social media

TIME STAMPS

  • 00:00 Intro
  • 4:00 The "big 4 basics" content checklist
  • 5:04 Raising the bar with your content
  • 7:11 How to make your content less generic
  • 8:00 How to "ladder" your content to make it unique
  • 10:43 The 3 P's checklist to make your content unique
  • 12:03 Don't post random content, add to your collection
  • 13:48 Creating a content ecosystem from one post
  • 16:16 Creating for people who don't follow you
  • 17:14 Fearing repetition
  • 19:15 Theming every piece of content
  • 19:58 Don't sacrifice creativity in your business


Try out Riverside for free https://creators.riverside.fm/TessBarclay, and use coupon code TESS for 15% off paid plans!

Show more...
6 months ago
23 minutes 45 seconds

Busy Blooming with Tess Barclay
You're still going about content creation wrong in 2025 if you *actually* want to make it a business

Get started with Tailor Brands today here: https://tailorbrands.go2cloud.org/aff_c?offer_id=62&aff_id=3305 and you’ll get 35% off LLC plans!

WELCOME TO A NEW SERIES!! How to *ACTUALLY* take social media seriously!! I'm so excited to be kicking-off this 4-part series over the next 4 weeks about how to take social media seriously so it can become your business!! Today we're unpacking the internal shift you need to make & we're giving tough-love energy so you can truly start viewing social media and content creation as your business & here's the unfiltered advice you need to hear!


TIME STAMPS

  • 00:00 Intro
  • 5:58 Re-branding your mindset from a creator
  • 8:29 Making the big decision
  • 13:05 Lifestyle influencer businesses
  • 15:25 Stopping your emotions controlling your business
  • 17:04 Accepting the reality of your content
  • 19:53 Pushing through resistance
  • 22:59 Numbers vs. ego
Show more...
7 months ago
29 minutes 20 seconds

Busy Blooming with Tess Barclay
Instagram 30-day content plan: Your new content calendar to *blow-up* on Instagram in 2025

It's time to enter your 1M era on Instagram & GROW on Instagram as a content creator in 2025!! Today Tess is breaking down a 30-day Instagram content calendar, strategy & more (based off the 3-month Winter 2025 content strategy) that we're all doing together to grow on Instagram in 30-days - and we're unpacking the Instagram algorithm & how it *actually* works in 2025!


  • FREE CONTENT CALENDAR & CAROUSELS TEMPLATES: https://www.busyblooming.ca/free-30-day-instagram-calendar
  • 3-month winter content strategy: https://youtu.be/MqIs7mv6iKI


Let Clickup help you get more done than 99% of people. Go to https://tryclickup.co/tessbarclay and use my code YOUTUBE to get started for free. If you love Clickup, my code will also give you 20% off for your first year on unlimited and business plans. Offer doesn't expire if you decide to upgrade.


⋒ TIME STAMPS ⋒

00:00 Intro

2:50 Part 1: Your foundation for 30-days

5:26 Part 2: Content calendar

6:33 The content pillars

11:42 Mental health note

12:45 How much do you need to post to grow?

14:28 What is "good" content for Instagram?

17:02 How to post on IG in 2025 (schedule vs. manual)18:16 How to create Instagram carousels

18:31 How to create Instagram Reels

19:41 The 2025 Instagram algorithm 101

23:58 How to get more reach on Instagram


⋒ BUILD YOUR VISION ⋒

  • Workbook (Use code: YOUTUBE for 30% off!): https://www.busyblooming.ca/product-page/video-workbook-content-strategy-brand-business-builder
  • Video to set your foundation/vision: https://youtu.be/2b4OPL4Tl7M


⋒ PODCAST LINKS ⋒

Listen on Apple: https://apple.co/3OsCVEK

Listen on Spotify: http://bit.ly/3CHpmPo

Listen anywhere else: pod.link/1565886767⋒

Show more...
7 months ago
29 minutes 43 seconds

Busy Blooming with Tess Barclay
How to grow on social media in 2025 with a 9-5 job: Your new weekly plan

VIDEOS MENTIONED Weekly theme structure: https://www.youtube.com/watch?v=vPtlHQurTXs&t=298sHow to build income streams from content: https://www.youtube.com/watch?v=Px86V1Qop2s&t=20s⋒ PODCAST LINKS ⋒Listen on Apple: https://apple.co/3OsCVEKListen on Spotify: http://bit.ly/3CHpmPoListen anywhere else: pod.link/1565886767⋒ FOLLOW BUSY BLOOMING ⋒TikTok: https://www.tiktok.com/@busybloominggInstagram: https://www.instagram.com/busybloomingg/LinkedIn: https://www.linkedin.com/company/busy-blooming/Join the community: https://www.busyblooming.ca/⋒ FOLLOW TESS ⋒Instagram: https://www.instagram.com/tessbarclay/TikTok: https://www.tiktok.com/@tess.barclay

Show more...
8 months ago
32 minutes 33 seconds

Busy Blooming with Tess Barclay
2025 BRAND DEALS: How much to *actually* charge as an influencer & content creator + examples

Today we're exposing BRAND DEALS in 2025!! How much to charge as an influencer & content creator on social media for brand deals on your media kit & rate card! We're unpacking content rates, usage rights, whitelisting, paid usage & actual rates that I've used as a creator, my friend's rates and how to determine what your rate should be - PLUS negotiation tips!

Show more...
8 months ago
13 minutes 55 seconds

Busy Blooming with Tess Barclay
Everything that needs to come across your desk this week in the world of social media and content creation! Clock-in with Tess Barclay every Monday to unpack everything from what's trending this week to a new Instagram feature to how to get your sh*t together (without burning out!) to start each week feeling equipped, informed, peaceful & ready in the world of social media & content creation!