Have you ever wondered about the decision to leverage user data for marketing efforts online? Well, this episode is for you! We're getting into the real nitty gritty of paid digital ads, how they evolved to meet big buyer needs, and the first move that pushed political ads to become such a hot topic.  This is an episode you're not going to want to miss! Listen now!

Ever wonder how marketing went from selling soap to selling self-worth? 💄💰 In this episode, we peel back the glossy surface of advertising history — from the psychology of the Father of Marketing destroying businesses during a world war, to the hidden battle between marketers and accountants over one big question: Can you actually prove marketing brings value? You’ll hear about: -The legendary David Ogilvy — the Scottish ad man who changed how we talk to consumers.-How Tesco and Target used loyalty data to predict what you’d buy next (and sometimes, even your pregnancy before you knew).-Why the Great Depression taught marketers the secret to winning a price war — and how Crisco turned hard times into a household name.-The shocking rise of data tracking through credit cards, and how it shaped the digital ad revolution we live in today. Marketing has always been more than ads — it’s psychology, data, and influence wrapped in a shiny bow. This is the story of how it all began… and the start of a series on why it still matters. 👉 Hit play — your marketing history lesson starts now.

Think nearshoring is just for tech giants? Think again. This episode breaks down how smart entrepreneurs are quietly scaling their teams, cutting costs, and boosting profits by hiring nearshore talent — and how you can do it too (without triggering a tax nightmare). We’re tackling the real questions most podcasts skip: - How do you report and document payments to nearshore firms? - What are the tax and compliance implications you need to know? - How do you protect your data and ensure accountability across borders? - Which roles actually make sense to outsource — and which will cost you more in the long run? We get into the nuts and bolts of payments, contracts, and performance management — plus the mindset shift required to confidently lead a global team. If you’ve ever wondered when to consider nearshoring or how much it really costs to hire international talent, this is the episode that could save (and make) you thousands. Don’t miss this one — before your competitors figure it out first!

Ever wondered how companies are quietly cutting costs, scaling faster, and accessing global talent pools that most business owners never even think about? In this episode, we’re diving deep into the world of offshoring and nearshoring — what they really mean, why they’re booming, and how you can leverage them for explosive business growth. Bekkah sits down with Brian Samson, a serial entrepreneur who’s built three nearshoring firms from the ground up to $4 million in revenue. Based in San Francisco with a global footprint, Brian shares how he built international teams, why Latin America became a strategic hub, and the exact steps he recommends for founders ready to go global. Plus — a surprising twist — Brian opens up about life beyond business: his journey as a foster parent and adoptive dad, and how that experience shaped his leadership philosophy. If you’ve ever thought about hiring overseas, scaling your business efficiently, or just want to understand how global workforces are changing the game, this episode will completely shift your perspective. 🎧 Tune in to learn how offshoring could be the growth strategy you didn’t know you needed.

What if the path to your dream life wasn’t about getting it right the first time, but about knowing how to play the long game? In this episode, we share the lessons we wish someone had told me earlier—the kind of wisdom that can save you years of frustration and set you up for real success. From building resilience through failure to navigating systems most entrepreneurs overlook, this conversation will challenge how you think about time, money, and opportunity. You’ll discover how to: Rethink your “end game” so you actually reach it Turn failure into your most valuable teacher (especially when you’re young) Stay ahead of the curve by reading what others ignore Leverage overlooked systems to protect your business and save money If you’ve ever wondered what separates entrepreneurs who thrive from those who burn out, this episode is packed with the hidden strategies I wish I had known from day one.   ⚠️ Disclaimer: This podcast is for educational purposes only. It is not tax, financial, or legal advice. Always consult with licensed professionals before making decisions regarding your business. Rebekkah Anderson is a Licensed Realtor® | eXp Realty. 

What if your style, body language, or even the smallest detail about your appearance was silently shaping the way people trust you, open up to you, and do business with you? In this episode, we reveal the surprising lessons we wish someone had told us early on—insights that blend psychology, marketing, and real-world experience into strategies that can change how you connect with clients, colleagues, and entire industries. You’ll uncover how to: Tap into the psychology of first impressions without losing authenticity Use style, posture, and presence as tools to build credibility and trust Spot the hidden details that can either open doors—or quietly close them Adjust your approach across industries and cultures to win respect and connection Turn everyday choices (yes, even socks or jewelry) into powerful trust-building tools This isn’t about chasing trends or following rules—it’s about learning how to position yourself so that opportunities, trust, and influence naturally follow. ⚠️ Disclaimer: This podcast is for educational purposes only. It is not tax, financial, or legal advice. Always consult with licensed professionals before making decisions regarding your business.  

What if the success shortcuts you’ve been chasing aren’t what actually makes or breaks a business? This episode shares the surprising truths I wish a mentor had told me sooner—the kind of insider knowledge that could save you from years of costly mistakes, wasted opportunities, and even losing your edge in a fast-changing world. Whether you’re a new entrepreneur or a seasoned pro, these are the game-changing lessons no one talks about but everyone needs. You’ll discover how to: Build the right kind of connections that actually open doors Communicate in a way that makes people listen (and respect you) Avoid the hidden traps buried in agreements and deals Protect your business from costly mistakes most owners never see coming ⚠️ Disclaimer: This podcast is for educational purposes only. It is not tax, financial, or legal advice. Always consult with licensed professionals before making decisions regarding your business.

🚨 Are you playing it too safe in business? 🚨Most of what you really need to know to succeed will never be found on Google—and the reason might shock you. This episode tackles: The hidden truth about why people stay silent (and what it costs everyone). The dangerous mindset that turns leaders into bullies without even realizing it. How fear warps your perspective and keeps you from seeing opportunity. The one thing you can give freely that transforms people and communities. 👉 If you think institutions are the problem, think again. The real shift starts closer to home than you realize. This isn’t just another pep talk—it’s the uncomfortable wake-up call that I wish someone had told me sooner. 

Ever wonder what the real difference is between someone who keeps hitting roadblocks in business and someone who finds doors flying open? In this episode, we dig into three deceptively simple lessons that could change the way you approach opportunities, money, and decision-making forever. 👉 Why the word “no” might be the most dangerous assumption you’re making. 👉 The one mistake nearly every entrepreneur makes when it comes to spending money (and how to flip it into your biggest advantage). 👉 How your secret thoughts about money could be sabotaging your relationships and your bottom line. You’ll walk away with a mindset shift that just might save you thousands, unlock new opportunities, and rewire the way you think about asking, investing, and growing. ⚠️ Disclaimer: This podcast is for educational purposes only. It is not tax, financial, or legal advice. Always consult with licensed professionals before making decisions regarding your business. Rebekkah Anderson is a Licensed Realtor® | eXp Realty.  #business #smallbusiness #entrepreneur #motivation #success #mindset #goals #leadership #podcast #marketing

Ever wish you had a mentor to tell you the real business advice that saves you money, time, and regret? In this episode, Bekkah’s cutting through the fluff and sharing the candid lessons every entrepreneur needs to hear — the stuff no one puts in the textbooks, but you’ll wish you knew from the start. Inside this episode, you’ll discover: ✅ Why data matters in decision-making—but why your family should always come first ✅ The counterintuitive truth: Ending a client relationship can actually bring you more referrals and stronger trust ✅ Safety tips every business owner should follow when meeting new clients ✅ How to hack free checks, avoid bank fees, and protect your cash flow with smart banking moves ✅ Why batching your website payments could save you headaches (and money) ✅ What you must know about NDAs, commercial property disclosures, and the ugly truths of real estate law ✅ The revenue milestone where it might make sense to switch your LLC to an S-Corp ✅ How a skilled accountant can pay for themselves (and why “buy a new truck” isn’t always the best tax strategy) Whether you’re just starting out or already scaling, this episode is packed with battle-tested advice that could change how you run your business. 🚀 ⚠️ Disclaimer: This podcast is for educational purposes only. It is not tax, financial, or legal advice. Always consult with licensed professionals before making decisions regarding your business.  Rebekkah Anderson is a Licensed Realtor® | eXp Realty. 

Have you ever wondered what the change force is behind making a community breathe life into its old empty spaces and clean up blighted neighborhoods through new housing solutions? Well, the answer for many towns in Northern Minnesota is Jason Hale (though he probably wouldn’t tell you that himself). Jason shares what anyone can do to get change happening in their own town for economic development and revitalization of a community that needs some love. If you are a business owner or someone who wants to make a difference in your community, then this podcast is the place to start!

Nut roasting is one of the few food businesses that has a far longer food truck season in Northern Minnesota than most. Beyond Nuts joins us this week for the second part of our conversation. This week you will learn: The seasonal schedule for running a Bavarian-style roasted nut business  The branding and why they decided to choose the name they have today Why they attend the same events every year What sort of promotions work for them What type of equipment you need to get started

In this first conversation with Go Beyond Nuts, we dive into the world of freshly crafted, handcrafted nut confections from Cherry, Minnesota. Founder, Karen Hamilton, shares how she got started with small‑batch Bavarian-style roasted almonds, pecans, and cashews, each flavor invented and perfected by experimenting and taste testing.  Join us as we explore: The origin story: how and why Go Beyond Nuts began—with a mission to make every batch unique and made fresh on site. The creative flavor development journey—from recipe brainstorming to final roast. How to strategize what events are worth attending for profitability.  Stay tuned for Part 2, where we’ll dig into scaling challenges, customer culture, and future plans.

Do you love blazing new trails, being in the great outdoors, and exploring land? Or maybe you’re a developer working on understanding what it takes to prep land for construction. This is the podcast to learn more about! This week, Curt Kleist shares how he got started in Wetland Consulting. In this episode we cover:  🦌 The process of mapping wetlands 🔍 Identifying whether or not is an area that has wetlands 💡 How credits and wetland banks are used 📈 Understanding topography of the plants and soil that impact classification 🚜 What equipment you should use 🧐 Classes that he recommends for anyone looking to get started

What if the key to scaling your mission-driven business or organization wasn't a loan—but a capital campaign? In this episode, we sit down with Josh Lindstrom, from Fika Coffee (givefika.com), to unpack how they’ve used crowd funding to put the icing on top of their roastery business and deepen their impact in the community through being an employer that wants to even offer showers to their employees who have no running water at home. We explore: 💰 What exactly a capital campaign is 🏗️ Why Fika Coffee chose this route to fund their expansion 📣 How to communicate your vision and invite your community into the story 📊 Practical tips for planning, launching, and sustaining a successful campaign Whether you're running a for-profit with purpose or a nonprofit with big dreams, this episode will give you the tools—and inspiration—to take your next big step. - -   #CapitalCampaign #PurposeDrivenBusiness #FikaCoffee #SocialEnterprise   #MissionDriven #FundraisingStrategy #BusinessGrowth #CommunitySupport   #ImpactBusiness #FundingYourVision #BusinessPodcast #GiveFika #EntrepreneurMindset   Disclaimer:The information provided in this podcast is for educational and informational purposes only and does not constitute legal, financial, or business advice. All listeners are encouraged to do their own research and consult with appropriate professionals before making any business or financial decisions. The host, guests, and producers of this podcast disclaim any liability for any loss or risk incurred as a direct or indirect consequence of the use or application of any information discussed in this episode.

Have you ever dreamed of turning your passion for coffee into a full-fledged business? In this episode, we sit down with the founder of Fika Coffee, Josh Lindstrom, a small-batch roastery making big waves in the specialty coffee scene. From humble beginnings to scaling operations, Fika shares the real story behind launching and growing a coffee roasting business. We dive into: ☕ How to get started with roasting—equipment, sourcing beans, and finding your flavor profile 📦 The business side: How Josh grew through his cottage industry license to US Department of Ag service using a milk man model 🌱 Building a loyal customer base through community and authenticity 💡 How creative thinking can be the way to grow employment opportunities in a place with limited workforce development options.  Whether you're a coffee lover, aspiring entrepreneur, or curious about what it takes to roast for a living, this episode is packed with practical advice and honest insight. - #CoffeeRoasting #StartABusiness #FikaCoffee #SpecialtyCoffee #CoffeeEntrepreneur  #CoffeeBusiness #SmallBatchRoasting #BusinessPodcast #FromBeanToCup #RoasterLife  #StartupJourney #CraftCoffee #BehindTheBeans   Disclaimer:The information provided in this podcast is for educational and informational purposes only and does not constitute legal, financial, or business advice. All listeners are encouraged to do their own research and consult with appropriate professionals before making any business or financial decisions. The host, guests, and producers of this podcast disclaim any liability for any loss or risk incurred as a direct or indirect consequence of the use or application of any information discussed in this episode.

Have you ever wanted to rent party equipment as a business? Ted Arnoldy, from JETZ, does a fantastic job of talking through why they have the processes they do for efficiency, safety, and quality customer service and it’s the inside scoop into the real day to day things you should know about running a party rental business. This is part 2 of a two episode interview, so definitely take a listen to the first one as well! What You’ll Learn: Why they no longer have a set up fee What set up efficiency means for also ensuring safety How to mitigate risk when renting your equipment  What processes they have in place to protect their equipment from the weather What have been the most successful booms and not so successful busts for equipment purchases Disclaimer:The information provided in this podcast is for educational and informational purposes only and does not constitute legal, financial, or business advice. All listeners are encouraged to do their own research and consult with appropriate professionals before making any business or financial decisions. The host, guests, and producers of this podcast disclaim any liability for any loss or risk incurred as a direct or indirect consequence of the use or application of any information discussed in this episode.

Have you ever thought about starting a fun, profitable business that brings joy to families and communities? In this episode, we talk with Ted Arnoldy, founder of JETZ Enterprises, Inc., a leading provider in the inflatable rental industry. Ted shares how he got started, what it takes to launch a successful party jumper (bounce house) business, and the secrets to scaling in a seasonal market. Whether you're looking to start a side hustle or build a full-time business, this episode is packed with practical advice—from startup costs and insurance tips and to equipment recommendations. Ted’s experience and insights make this a must-listen for aspiring entrepreneurs ready to bounce into a new venture. What You'll Learn: How much it really costs to start a party jumper business Why to source quality inflatable equipment Legal and safety essentials you need to know If you're ready to jump-start your business dreams, don’t miss this episode!   Disclaimer:The information provided in this podcast is for educational and informational purposes only and does not constitute legal, financial, or business advice. All listeners are encouraged to do their own research and consult with appropriate professionals before making any business or financial decisions. The host, guests, and producers of this podcast disclaim any liability for any loss or risk incurred as a direct or indirect consequence of the use or application of any information discussed in this episode.

What governmental department is doing a fantastic job responding to mental health needs? Aaron Brown tells us, and it's not the one you would expect! This week, not only am I excited to interview a fantastically talented podcaster, historian, and writer, I am also excited to be talking about something that we're not used to talking about much in business. If you listened into my last podcast, you'll know that this is something I've been thinking about for some time, and I'm so grateful to talk to none other than Aaron Brown regarding the series he's been writing on Mental Health for the Minnesota Star Tribune. Take a listen!    Looking for more techniques to cut down on your stress? Check out The Grounding Guide for the Overstimulated Entrepreneur   - https://businesstalksistergawk.aweb.page/p/7f0de504-97e3-4d9c-beff-f8f612bccf95 -   

This episode is about mental health and external things to business that make life hard and some ways you can combat them as an entrepreneur. Bekkah also covers one of the most important research projects she has ever worked on regarding the impacts of Fetal Alcohol Spectrum Disorder (FASD) and the connections to a billion dollar problem within our society that you and I have the ability to change. You're not going to want to miss out on this episode. Listen now! entrepreneur  Looking for some tips to help you manage stress? Check out: The Grounding Guide for The Overstimulated Entrepreneur