Tata Group-owned Air India has entered into a collaboration with renowned fashion designer Manish Malhotra to create fresh uniforms for its extensive workforce, which includes over 10,000 flight crew, ground staff, and security personnel. As part of Air India's ongoing modernization efforts and the evolution of its global brand identity, the airline intends to introduce the new uniforms to its employees by the conclusion of 2023, according to a statement released by the airline. Also read/watch: Yatra online shares drop over 10% on debut trade Designer Manish Malhotra and his team have initiated the process by engaging with Air India's frontline staff. They are conducting discussions and fitting sessions to gain insights into the unique requirements and preferences of the airline's personnel. Air India's CEO and Managing Director, Campbell Wilson, expressed that the airline is collaborating closely with Manish Malhotra and his team to blend elements of their brand, heritage, and culture with the specific needs of the airline industry. The goal is to create a fresh and captivating new look that mirrors and represents the evolving Air India brand.