Check out LiveGood, where top-tier wellness products meet unbeatable prices: https://www.livegood.com/Podcast Welcome to another episode of the Business Leaders of America Podcast. In this episode, I sit down with Jason Christensen, a seasoned entrepreneur, educator, and founder whose career spans over two decades of leadership and innovation. Jason began his entrepreneurial journey in the security and home automation industry, founding NorthStar Alarm in 2000 and serving as its CEO for nearly 20 years. Under his leadership, NorthStar grew from a small startup into one of the nation’s largest residential security providers, serving over 60,000 customers across 30 states. Today, Jason is the founder of Blue Unicorn, a fast-growing plant-based protein brand that’s redefining what healthy snacking can be. Their high-protein, low-sugar treats are shaking up the industry and challenging some of the biggest names in the market. Beyond entrepreneurship, Jason also shares his experience and insights as a Professor of Entrepreneurship at Brigham Young University (BYU), where he helps students turn bold ideas into real-world businesses. In this conversation, we talk about Jason’s early influences, what fueled NorthStar’s explosive growth, the inspiration behind Blue Unicorn, and the challenges of scaling two very different startups. Notable Awards and Recognitions • Founded Blue Unicorn, a rapidly growing plant-based protein brand disrupting the health and nutrition market. • Founded NorthStar Alarm in 2000 and served as CEO for nearly two decades, expanding it from a startup into one of the largest residential security providers in the U.S., with over 60,000 active customers across 30 states nationwide. • Serves as a Professor of Entrepreneurship at Brigham Young University (BYU), mentoring and educating the next generation of business leaders. • Frequent speaker and mentor on entrepreneurship, leadership, and sustainable business growth. • Known for fostering high-performance teams and cultivating strong company culture in fast-growing organizations How to connect with Jason Christensen • https://www.linkedin.com/in/jason-s-christensen/ • https://www.blueunicorn.com/ • https://www.instagram.com/blueunicornofficial/ Show Notes [1:35] Jason reflects on his early life and the formative experiences that helped shape his entrepreneurial mindset. [4:30] The story of what led him to start NorthStar Alarm back in 2000, a decision that launched nearly two decades in the security and home automation industry before creating Blue Unicorn. [7:38] The key factors that fueled NorthStar’s growth from a startup to serving over 60,000 customers across 30 states. [14:57] The inspiration behind launching Blue Unicorn and the market gap he identified that gave him confidence the brand could stand out against major protein bar competitors. [23:01] Some of the biggest challenges he’s faced in building Blue Unicorn from the ground up and the strategies he’s used to overcome them. [30:16] The best ways for listeners to connect with Jason, learn more about Blue Unicorn, and stay updated on the company’s latest developments. [31:26] The challenges and rewards of balancing his role as a professor at BYU while simultaneously building Blue Unicorn. [32:09] Jason shares his best advice for aspiring entrepreneurs on how to build a business that not only launches successfully but endures over the long term. Learn more about your ad choices. Visit megaphone.fm/adchoices