Social media and paid search are over-saturated - organic reach is declining, and paid is becoming more expensive and less effective. At the same time, influencer marketing is booming. Why? Because if your target audience, already trusts a specific person, and that person recommends your product or service, your business benefits from the trust they already earned. Like any other marketing method, B2C has mastered it before B2B, but in the past few years, B2B brands are utilizing influen...
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