In this podcast I will look briefly at the three remaining types of diversification, namely Forward Integration, Backward Integration and Unrelated Diversification and at the underlying five stage process needed for a successful diversification.

In this podcast I explore Related Diversification which is the most common of the four main types of diversification for SMEs.

This second podcast in the series looks at the underlying process of diversification, and the key issue of the core business’s role in diversification. The abilities and status of the core business, that is so say your existing business, is essential to the success of diversification. It is the base from which your diversification will start, and upon which it will, at least initially, totally depend.