Will Critchlow interviews CMOs, VPs and other marketing leaders to understand how they really think about leadership, management, finance, and more. The Business Class Lounge podcast is designed to be interesting to marketing leaders who want to improve, to founders and CEOs who recruit and manage them, and for practitioners who aspire to senior roles.
The Business Class Lounge is a podcast from SearchPilot. SearchPilot helps large websites prove the value of SEO by making SEO tests easier, faster, and more accurate. You can find out more about SearchPilot at www.searchpilot.com.
Follow Will on twitter @willcritchlow and SearchPilot @searchpilot.
Hosted on Acast. See acast.com/privacy for more information.
Will Critchlow interviews CMOs, VPs and other marketing leaders to understand how they really think about leadership, management, finance, and more. The Business Class Lounge podcast is designed to be interesting to marketing leaders who want to improve, to founders and CEOs who recruit and manage them, and for practitioners who aspire to senior roles.
The Business Class Lounge is a podcast from SearchPilot. SearchPilot helps large websites prove the value of SEO by making SEO tests easier, faster, and more accurate. You can find out more about SearchPilot at www.searchpilot.com.
Follow Will on twitter @willcritchlow and SearchPilot @searchpilot.
Hosted on Acast. See acast.com/privacy for more information.
There's only one thing in the news this week as it relates to Google - and that's the leak of internal engineering documentation regarding how organic search works. First reported and analysed by Rand Fishkin and Michael King, it's a treasure trove of rabbit holes (to mix my metaphors) for those of us who geek out on this stuff. But what does it change? What should we be doing differently as a result? Rand said that if you aren't changing things as a result (and didn't have omniscient knowledge of Google's inner workings already) then "you're not paying attention". I disagree. Tune in to find out why. Tune in to the full live stream recording on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here.
Hosted on Acast. See acast.com/privacy for more information.