One of the most infamous books around the Alexander household, The Power of Habit by Charles Duhigg is a "Chris classic." Duhigg shares story after story of the incredible effect that habits have on the way we think and do things, leading to life altering consequences, both good and bad. Let's get reading!
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Sounds like an oxymoron to be honest...but in an idea and service based country like the United States, Harry Beckwith shares the perspective that maybe the invisible is what you should be focusing on! Lots of fun examples and thoughts on this topic, so let's get reading!
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You can’t go wrong with a 5 time New York Times bestselling author like Malcolm Gladwell. The Tipping Point is one of two books we’ll be covering from Gladwell and what a fun one this is! We talk about the small things that make mind-blowing effects on our world and effective changes in our business successes. Let’s get reading!
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Let's make it rain! 💸💰💵 Ford Harding teaches us how to attract new clients, aka bring in the money. This book covers the fundamentals of what it looks like to go out and create business and generate long-lasting revenue through unique practices and relationships! Let's get reading!
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We’re back with another management oriented book by David H. Maister: Managing the Professional Service Firm. This book gives us a wholistic perspective on starting, running, and growing a service firm, perfect for Chris with his engineering consulting company! Lots to glean from this book, so let’s get reading!
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We're back with another history book and it's anything but boring. The Innovators by Walter Isaacson explores the people who gave us the technology we have today, including this device you're watching/listening to us on! Let's get reading!
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Zig Ziglar: the salesman, the motivational myth, the success legend. See You at the Top pushes entrepreneurs to create and pursue those lofty goals that will drive you to success. Having influenced multiple generations, Zig Ziglar pours out the wisdom of successful salesmanship and we are here for it! Let's get reading!
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After a little hiatus, we're back with a new book: The 1-Page Marketing Plan by Allan Dibb. This is one Ashley has actually read...3 chapters of. Straightforward and honest, Dib provides a realistic, simple marketing plan that even an accountant can get excited about! Let's get reading!
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A regular recommendation from Chris, we're covering Peter Thiel's Zero to One. Taking concepts from the founder of PayPal, Chris shares the practical applications for starting and running a business as well as looking to the future and all the potential it has. Let's get reading!
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This episode, we're going through Chris's all time favorite book...ever. While he may say that every other episode, this time he means it. Patrick Lencioni's The Five Dysfunctions of a Team covers the reasons why relationships are not as strong as they could be. By addressing the dysfunction, businesses, organizations, churches, and families can build a stronger team moving forward. Let's get reading!
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Who doesn't love penguins?? In this parable by John Kotter & Holger Rathgeber, Chris shares the story of penguins who are in the midst of a problem, how they react, and what they do. Focused on team problem solving and "changing and succeeding under any conditions," this is a more lighthearted read with important points. Let's get reading!
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Michael E. Gerber really pushes us in this episode! Author of The E-Myth revisited, Gerber provides a unique and business altering perspective on what it is to be a business owner vs. an entrepreneur and how to truly strengthen the foundation of your operating systems. Let's get reading!
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Chris and Ashley discuss what it takes to be successful: it starts with how you think. John C. Maxwell challenges us to go deeper to become leaders who think before they speak and use all of their thinking power to change the world. Let's get reading!
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This book dives into what it is to be a consultant, the essence of Chris's own business! With lots of application and practical use, Dr. Alan Weiss shares how to get started in consulting to better help clients and yourself. Let's get reading!
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We're talking about the unique perspective of failure that Matthew Syed explores in his book Black Box Thinking. Chris has encouraged dozens of business professionals and friends to embrace these challenging and innovative concepts by giving away dozens of copies. Needless to say, this is one of his favorites. Let's get reading and get ready to fail!!
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This episode, we dive into a leadership & management book written by Terry A. Smith focused on being hospitable to impact your employees and those around you. Let's get reading!!
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Our 3rd book, written by Jim Stengel with Tom Post, explores the importance of large companies maintaining their drive through the encouragement and sponsorship of start-ups. Chris has experienced this concept throughout the development of his own start-up, so get ready for lots of business application! Let's get reading!
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In this episode, we indulge our sweet tooth as we discuss a biography about former CEO of Blue Bell Creameries (our favorite ice cream company!), Ed. F. Kruse. Written by Dorothy McLeod MacInerney, this sweet biography talks about a very sweet man that lived a life focused on people and ice cream. Nice guys do finish first! Let's get reading!
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In our first official episode, we're diving into one of Chris's all-time favorites: 5 Voices by Jeremie Kubicek and Steve Cockram. We talk about the concept of using the 5 Voices philosophy to become a better communicator and therefore a better leader. Let's get reading!
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We are Chris and Ashley Alexander, a father-daughter duo that is passionate about business and personal growth. We are so excited to share and give insight into the books that have influenced our everyday lives and businesses! They have the potential to revolutionize the way you think about people, business, and yourself. Get reading and we'll talk to you soon!
Follow us on Instagram and subscribe to our YouTube channel to watch the video version of the podcast! Email us with your own perspective and thoughts on this book!
Instagram: @businessbythebooks
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Website: businessbythebooks.com
Email: businessbythebookspodcast@gmail.com