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Business Bites with Bonnie
Bonnie Wicks
37 episodes
2 days ago
Welcome to Business Bites with Bonnie. A podcast for small business owners who are wanting information and inspiration to take them from surviving to thriving in business. I'm Bonnie Wicks, a small business coach, course creator, busy mother, cacao lover, candle-obsessed, boss babe, that believes that small businesses are the revolution this world desperately needs. This podcast will contain rambles and stories covering all topics related to biz from money, marketing, management, to mindset. Season Two will be released in January 2023 to help you make this your best year yet.
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Entrepreneurship
Business
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All content for Business Bites with Bonnie is the property of Bonnie Wicks and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Business Bites with Bonnie. A podcast for small business owners who are wanting information and inspiration to take them from surviving to thriving in business. I'm Bonnie Wicks, a small business coach, course creator, busy mother, cacao lover, candle-obsessed, boss babe, that believes that small businesses are the revolution this world desperately needs. This podcast will contain rambles and stories covering all topics related to biz from money, marketing, management, to mindset. Season Two will be released in January 2023 to help you make this your best year yet.
Show more...
Entrepreneurship
Business
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EP19: 7 Metrics to measure your marketing success
Business Bites with Bonnie
23 minutes 51 seconds
3 years ago
EP19: 7 Metrics to measure your marketing success

Hello friend and welcome to another episode.

This week's episode I dive into data-based decisions. We have been talking about this the last few weeks and I mentioned it in the last episode #18 on the Toggl time tracking podcast. You can't manage what you don't measure.

So this week we are discussing 7 Metrics to measure your marketing success. These are the starting point for evaluating your marketing success.

You should be tracking:

  1. Revenue
  2. Social Media Engagement
  3. Email Marketing
  4. Website Conversion Rate
  5. Customer Acquisition Cost
  6. Repurchase Ratio
  7. Ideal Customer Avatar

If you are struggling with your marketing, don't know or understand your marketing metrics and want to stop throwing spaghetti at the wall and hope it sticks. Book an intense 3-hour Marketing Strategy Session and map out your entire marketing strategy for the next 12 months and get custom metrics to measure.

Find it at https://www.bonniewix.com/marketing-strategy

Or come chat with me at https://www.instagram.com/bonniewix.biz/

Business Bites with Bonnie
Welcome to Business Bites with Bonnie. A podcast for small business owners who are wanting information and inspiration to take them from surviving to thriving in business. I'm Bonnie Wicks, a small business coach, course creator, busy mother, cacao lover, candle-obsessed, boss babe, that believes that small businesses are the revolution this world desperately needs. This podcast will contain rambles and stories covering all topics related to biz from money, marketing, management, to mindset. Season Two will be released in January 2023 to help you make this your best year yet.