In our third and final part of the conversation series, Jose and Preston Smith, Head of BIM Operations at Integrated Projects, talk about the intersection of culture, leadership, and innovation in the AEC industry. Preston highlights how fostering a strong cultural foundation can help organizations overcome industry challenges, improve team alignment, and drive project success.  In particular, he stresses the importance of clear communication and collaboration across diverse teams, as well as the transformative role of innovation in reshaping traditional practices. Preston also offers actionable strategies for leaders looking to build a people-first culture and inspire their teams to excel. Topics discussed: The impact of a strong organizational culture on overcoming industry challenges and driving innovation in AEC. Strategies for improving communication and collaboration across diverse teams to ensure alignment and shared vision in complex projects. Why prioritizing people and building trust within teams are essential for long-term project success in the AEC industry. How innovative approaches can transform traditional processes and create opportunities for growth in AEC organizations. The role of leadership in fostering a culture of accountability, creativity, and shared goals within AEC teams. Practical steps for aligning teams around shared values and ensuring everyone is invested in the success of a project. The importance of adaptability and resilience in leadership to meet the evolving demands of the AEC industry. Lessons learned from challenging projects and how they inform better practices and solutions moving forward. The connection between a people-first approach and achieving better project outcomes and client satisfaction. How innovation and leadership intersect to create a more efficient, collaborative, and successful future for AEC projects.