Welcome to another episode of Building Unapologetically! Today we're diving deep into content strategy.
Let's talk about this whole "winging it" situation.
I get it; we all want to put our content on autopilot, but it's time to kick it up a notch. No more random posts when the wind blows north or you're feeling cute. We're in business, and content is our powerhouse for leads. It's time to be intentional, plan ahead, and set it on autopilot.
You feel me? I know you do. Now, let's get into three things you should START doing so that you are not winging your content.
But before that, CLICK HERE TO GET YOUR FREE PROFITABLE CONTENT ROADMAP.
Step 1: Monthly content check. Not just likes and shares, but what felt good to create? What made your audience go wild? And, most importantly, what content led to those conversions? That's your gold mine.
Step 2: Find your staple content. What's your go-to? The stuff your audience craves? Experiment, sis! Live sessions, day in the life, twitter quotes on a graphic – find what hits every time.
Oh, quick story – I had a client scared of lives, but we mapped it out, she went live, and bam! She loved it.
Step 3: Don't fear repeating yourself. Repurpose that content! Your audience digests info differently, so hit them from all angles. And offers? Talk about them more. Sell, sell, sell. Your business deserves it.
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