Builders Wanted features candid conversations with the leaders and industry pioneers who are reimagining customer engagement, driving transformation, and fostering innovation with transformative technologies. Step inside the minds of the builders reshaping how businesses connect, engage, and grow.
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Builders Wanted features candid conversations with the leaders and industry pioneers who are reimagining customer engagement, driving transformation, and fostering innovation with transformative technologies. Step inside the minds of the builders reshaping how businesses connect, engage, and grow.
The Omnichannel Challenge: Balancing AI and Data Privacy with Jennifer Peters, Director of DTC, MarTech & Digital Compliance at OLLY
Builders Wanted
41 minutes 51 seconds
10 months ago
The Omnichannel Challenge: Balancing AI and Data Privacy with Jennifer Peters, Director of DTC, MarTech & Digital Compliance at OLLY
This episode features an interview with Jennifer Peters, Director of DTC, Martech, and Digital Compliance at OLLY. Here, she drives their direct-to-consumer business growth and champions the fusion of technology and marketing for top-notch digital experiences. Jennifer is a passionate CPG expert with extensive experience spanning marketing, tech, and business development in eCommerce.
In this episode, Kailey and Jennifer discuss the challenges of integrating AI in regulated environments, the implications of new legislation on data privacy, and leveraging omnichannel strategies effectively.
Builders Wanted
Builders Wanted features candid conversations with the leaders and industry pioneers who are reimagining customer engagement, driving transformation, and fostering innovation with transformative technologies. Step inside the minds of the builders reshaping how businesses connect, engage, and grow.
