Builders Wanted features candid conversations with the leaders and industry pioneers who are reimagining customer engagement, driving transformation, and fostering innovation with transformative technologies. Step inside the minds of the builders reshaping how businesses connect, engage, and grow.
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Builders Wanted features candid conversations with the leaders and industry pioneers who are reimagining customer engagement, driving transformation, and fostering innovation with transformative technologies. Step inside the minds of the builders reshaping how businesses connect, engage, and grow.
Navigating the Data Forest: Building Conviction in a Digital Age with Lena Waters & Eric Weber, Grammarly
Builders Wanted
47 minutes 30 seconds
11 months ago
Navigating the Data Forest: Building Conviction in a Digital Age with Lena Waters & Eric Weber, Grammarly
This episode features an interview with Grammarly’s Chief Marketing Officer, Lena Waters, and Eric Weber, Head of Data. Lena leads marketing strategy, focusing on delivering the brand promise to customers, driving demand for products, and growing revenue to scale the company. Eric leads teams of data scientists and software engineers who are responsible for improving how to measure and iterate on the product to create the best communication assistant.
In this episode, Kailey, Lena, and Eric discuss their collaborative approach to aligning business and customer priorities, the implications of a cookieless world on marketing attribution, and the balance of data insights and human judgment to drive meaningful customer experiences.
Builders Wanted
Builders Wanted features candid conversations with the leaders and industry pioneers who are reimagining customer engagement, driving transformation, and fostering innovation with transformative technologies. Step inside the minds of the builders reshaping how businesses connect, engage, and grow.
