Builders Wanted features candid conversations with the leaders and industry pioneers who are reimagining customer engagement, driving transformation, and fostering innovation with transformative technologies. Step inside the minds of the builders reshaping how businesses connect, engage, and grow.
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Builders Wanted features candid conversations with the leaders and industry pioneers who are reimagining customer engagement, driving transformation, and fostering innovation with transformative technologies. Step inside the minds of the builders reshaping how businesses connect, engage, and grow.
Building a Category with AI Wearables with Chris Villarreal, Global Director of Marketing for Wearables at Meta
Builders Wanted
37 minutes 40 seconds
8 months ago
Building a Category with AI Wearables with Chris Villarreal, Global Director of Marketing for Wearables at Meta
This episode features an interview with Chris Villarreal, Global Director of Marketing for Wearables at Meta. Chris and his team build and scale programs to drive consumer education, desire, and adoption of immersive devices. Previously, he was the Head of Brand for Meta Financial Technologies, leading brand management, integrated marketing, and the Creative Studio. He has also held roles at Goldman Sachs, American Express, and Equinox.
In this episode, Kailey sits down with Chris to discuss insights on category creation, the significance of solving real consumer problems, and how Meta is leveraging multimodal AI to enhance everyday life with their Ray-Ban Meta Glasses.
Builders Wanted
Builders Wanted features candid conversations with the leaders and industry pioneers who are reimagining customer engagement, driving transformation, and fostering innovation with transformative technologies. Step inside the minds of the builders reshaping how businesses connect, engage, and grow.
