Let's talk about Gary, an ambitious entrepreneur who launched his tech startup in 2020. Without much understanding of the importance of digital marketing, he was one step behind his competitors. His lack of insight resulted in slow progress until he decided on a new approach; he studied the digital marketing trends not for today but for tomorrow. Fast forward five years - Gary's business is a leader in its sector.
Setting SMART goals--Specific, Measurable, Achievable, Relevant, and Time-bound is important. I once designed a website for an emerging brand. Initially, they weren't setting SMART goals, like 'get lots of viewers'. We switched that vague goal into something SMART like 'achieve 10% more site viewers over the next month.' Lo and behold! Not only did this improve their traffic, but it also helped them target their marketing efforts effectively.
Picture this—it's the holiday season. Apple releases an advertisement of an older man creating a heart-warming video for his family on his iPad—a perfect blend of emotion & product placement! Like clockwork, businesses tap into the holiday spirit every year to market their brands creatively.
What comes to mind about the 'Christmas Spirit?' Is it festive lights or presents under the tree? As we traditionally associate it with giving and sharing joy, 'Christmas Spirit' means more than just gifts.
Remember Facebook’s earlier days? It challenged conventions by offering people an online platform to connect globally. Today, it might seem natural, but it was dauntingly innovative back then. Its ambition wasn’t about universal nodding of heads or widespread acceptance; its mission was - and still is - connecting people irrespective of borders.
Gratitude is not just emotional economics; it's good business, too! Empathy builds loyalty, and loyalty builds brand value - creating an upward spiral for any business entity. Don't underestimate the power of 'Thank You'. Express your gratitude freely and watch your business grow. Remember, people may forget what you said or did, but they will never forget how you made them feel.
Did you know Colonel Sanders had been fired from dozens of jobs before he set out selling chicken? Or that Thomas Edison conducted over 1K unsuccessful experiments before inventing the light bulb? They faced countless failures but remained undeterred; their belief in ‘not-yet-successful’ rather than outright failure yielded unbeatable resilience spurred by a growth mindset.
Visibility is as vital as functionality. SEO (Search Engine Optimization) practices increase your online visibility. Choosing the right keywords related to your business will get you higher rankings on search engines, leading more potential customers your way.
Today, more than ever, it's indispensable for businesses to integrate robust cybersecurity measures as they build their brand and carve their way into the digitized world. Stay informed. Be ahead of the curve. In today’s fast-paced digital world, an entrepreneur must be both a dreamer and a realist!
Volunteerism is undeniably one of the most incredible ways to build your difference—transforming you and society. It fosters stronger customer connections while positively impacting team dynamics—making it a brilliant brand-building strategy. As Felipe said, “Character builds good businesses.”
Look around you; thriving entrepreneurs sustain their hustle with small but significant habits contributing to their health. It doesn't matter how groundbreaking your idea is or how foolproof your business plan is—all these efforts are for naught if your health wanes.
Every year, when autumn leaves begin changing colors, and there's a chill in the air, businesses large and small notice an opportunity in the form of pumpkin-shaped candies and costumes called Halloween. But why should large companies have all the fun?
Sleep might seem like an odd topic for a podcast focused on entrepreneurship, but rest assured (pun intended), tangible science is backing up its importance in boosting productivity and creativity – two essential components for any entrepreneur.
Numerous successful entrepreneurs have cited reading as a catalyst for their success. It provides knowledge, enhances creativity, improves focus, and even helps in alleviating stress.
Have you ever wondered why some brands have more charisma or influence than others? It all comes down to social skills because, let's face it, people run businesses, and people build relationships.
We must recognize that our businesses are not built solely by ourselves but through the collaborative effort of many—employees who dedicate their time & talent, customers who trust our products, and executives who guide with wisdom, all parts of a more extensive mechanism framing your success.
We all remember the 2008 financial crisis and Bitcoin’s mysterious origin straddled within this turmoil. It served as an establishment-challenging response that continued to push the boundaries of our conventional understanding.
We've all experienced self-doubt. In fact, let’s start with a story about Martha. She had loved baking cakes since she was a little girl, but she questioned everything when it came to turning this passion into a business. Her abilities, skills, and even her dream began to seem ludicrous. But guess what? Last month, Martha launched her own bakery downtown!
Recently, an AI developed for detecting lung cancer outperformed six human radiologists by reducing false positives by 5% and false negatives by 11%. That's a fantastic advancement! But what if you were among the few cases where humans would've been right?
VR technology isn’t future tech anymore; it's present tech. And AR, or augmented reality? It complements our day-to-day experiences.
Let's begin with an anecdote - Have you ever heard of Palmer Luckey? He was just another regular teenager passionate about electronics until he founded Oculus Rift – the game changer in VR tech bought by Facebook for $2 billion!
