BRX Pro Tip: The Moneyball Approach Stone Payton: And we’re back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, I really enjoyed the movie Moneyball, and you’ve kind of made some sort of connection between that and how it might apply to business. Lee Kantor: Yeah, absolutely. So Moneyball, for [...]

BRX Pro Tip: Why Customers Leave Stone Payton: And we’re back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, what is the – I don’t know, I guess, the right word is psychology. What’s happening? What’s behind customers leaving, you think? Lee Kantor: Yeah. There is just – businesses are [...]

BRX Pro Tip: You vs Your Calendar Stone Payton : And we’re back with Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, I feel like you created this pro tip with a Stone intervention in mind: you versus your calendar. Lee Kantor: Yeah, I think an interesting exercise for people to [...]

BRX Pro Tip: Building Mini Communities Stone Payton: Welcome back to Business RadioX Pro Tips, Lee Kantor and Stone Payton here with you. Lee, there’s a great deal of emphasis in our world on building community, but there’s also some wisdom in thinking about creating these mini community. Lee Kantor: Yeah, I mean, creating communities [...]

BRX Pro Tip: Everyday Rapid Experimentation Stone Payton: Welcome back to Business RadioX Pro Tips, Lee Kantor and Stone Payton here with you. Lee, one of my favorite topics, and I’d like to dive into it a little bit, experimentation. Lee Kantor: Yeah, I think that this is critical for any business, especially a small [...]

BRX Pro Tip: Gamifying B2B Partnerships Stone Payton: Welcome back to Business RadioX Pro Tips, Lee Kantor and Stone Payton here with you. Lee, I haven’t really looked into this or talked about it in a while, this idea of gamification but with particular respect to the B2B world. Lee Kantor: Yeah, I think there’s [...]

BRX Pro Tip: Improv for Business Agility Stone Payton: And we are back with Business RadioX Pro Tips, Stone Payton and Lee Kantor here with you. Lee, share with us a little bit about your insight, your perspective on the value of improv as it relates to business agility. Lee Kantor: Yeah, I’ve been around [...]

BRX Pro Tip: Radical Transparency Stone Payton: Welcome back to Business RadioX Pro Tips, Lee Kantor and Stone Payton here with you. Lee, let’s explore for a moment the role of transparency in achieving sustainable growth. Lee Kantor: Yeah, I think that in today’s day and age, people are so hungry for authenticity and honesty. [...]

BRX Pro Tip: Subscription vs Ownership Stone Payton: And we’re back with Business RadioX Pro Tips, Stone Payton and Lee Kantor here with you. Lee, I know at Business RadioX we have a bit of a mix of business models, depending on what we believe will generate the most productive outcome for our clients. A [...]

BRX Pro Tip: The Un-Conference Stone Payton: And we are back with Business RadioX Pro Tips, Stone Payton and Lee Kantor here with you. Lee, I’ve come across this term before, but I want to hear more about your perspective and what you’re learning about this idea of the unconference. Lee Kantor: Yeah, the unconference. [...]

BRX Pro Tip: Unbundling Your Brand Stone Payton: And we’re back with Business RadioX Pro Tips, Stone Payton and Lee Kantor here with you. Lee, you have some thoughts on unbundling your brand. Lee Kantor: Yeah, I think a lot of times what happens in professional services or business coaching specifically is you just have [...]

BRX Pro Tip: Why Podcasts Are So Popular Stone Payton: And we’re back with Business RadioX Pro Tips, Lee Kantor and Stone Payton here with you. Lee, I am not complaining even a little bit, but why do you suppose podcasting has become – and podcasts – are so popular these days? Lee Kantor: I [...]

BRX Pro Tip: Why Real Life is Better Than Online in Building Relationships Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, we have the benefit of some pretty powerful entry into both worlds in real life and online in the work that we do. What’s [...]

BRX Pro Tip: Stuck is Not Stopped Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, talk a little bit about getting stuck. Lee Kantor: Yeah. You’re reading a lot lately about a lot of people that are feeling stuck, that they have hit [...]

BRX Pro Tip: Case Study – BRX Association Show Stone Payton: And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, today’s case study or use case is the Business RadioX Association Show. Lee Kantor: Yeah. We’ve been fortunate to serve quite a few associations over the [...]

BRX Pro Tip: Profit First Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, today’s topic, profit first. Lee Kantor: Yeah. We’re big believers in the profit first philosophy. We’ve been doing it in our business for a long time. And I think it’s important to [...]

BRX Pro Tip: Capture the Story Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, of course, we know from our work, but it’s no secret, any real thought leader in the sales and marketing arena is going to support and endorse this idea that stories [...]

BRX Pro Tip: Results Driven Media Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, you and I have been at this media thing for a while. We’ve seen a lot of different approaches. What is your perspective on driving results-driven media? Lee Kantor: Yeah. I [...]

BRX Pro Tip: Stop Worrying Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, two words for today, stop worrying. Lee Kantor: Yeah. Worrying doesn’t help anybody. Eckhart Tolle says that worrying pretends to be necessary, but serves no useful purpose. People who invest [...]

BRX Pro Tip: 3 Ways to Cut Costs Stone Payton: And we’re back with Business RadioX Pro Tips, Stone Payton and Lee Kantor here with you. Lee, I recognize that cost cutting is not a first move for the leadership team at Business RadioX. But when you do decide to take a look at cutting [...]