Join us as we go inside Ford’s most secretive building: Studio “S.” This creative laboratory gave birth to the Thunderbird, the Mustang and even the original Bronco. Inside designers struggle to turn the Bronco mythology… into reality. Can the new Bronco satisfy everyone?

After three attempts over 15 years, the Bronco Underground is on the verge of giving up. But strange winds are blowing. America is in a love affair with the SUV and that passion breathes new life into Bronco. But one legal footnote threatens to derail the whole project. Can Christmas come in March?

It’s 2004 and Millennials are poised to become the biggest car buying segment in America. Ford knows they need a product for them. Armed with that information, the Bronco Underground makes plans for a new off-road vehicle. It’s affordable, rugged, and stylish. Will Millennials buy a Bronco?

Almost as soon as the last Bronco rolls off the line, people begin scheming for it to return. From fans in the hills of East Tennessee, to renegade employees within Ford, we follow the desperate attempts to revive the brand. If you love something enough can you bring it back to life?

The OJ Simpson chase happened more than 25 years ago, and yet there are still a lot of questions about its impact. For the first time ever, we take you inside Ford to discover what was happening that night: Inside a Ford factory, Inside the Ford Call Center, and inside the Chairman’s office. Did OJ kill the Bronco?

In the 1990’s the Bronco hit the national headlines for two completely different but equally horrific reasons: The Bronco II rollover controversy, and the OJ Simpson highway chase. Which of those was the lethal blow that killed the Bronco Brand?

In every crime show, there’s a period of time early in the story where everything seems to be fine, but there’s also an underlying feeling of dread. You feel like something bad is going to happen, even though there’s no obvious sign of it. For the Ford Bronco, that’s 1967. Are these just bumps in the road? Or is this the beginning of the end?

The Bronco was created to be a truck you can take off-roading in the morning and drive to the opera in at night. It was a hybrid of rugged freedom, and practical quality. But getting it from a design sketch book to a dealership lot, took sacrifice and bravery. What does the Bronco tell us about 1966, the year it was officially released?

The rise, fall, and rebirth of the Ford Bronco is a metaphor for the last 50 years in America. The boxy little 4x4 represents the arc of American history dating back to the 1960’s. The emergence of the Bronco really lines up with a whole new era of America. You've got the baby boomer generation coming into their own, you've got the women's liberation movement, you've got the civil rights movement. All of these things are sort of happening in the 1960s. In the 1970’s the Bronco was unapologetically big and boisterous. Then in the 1990’s OJ Simpson and the Slow White Bronco Chase transformed the brand from rugged… to notorious. Then suddenly… it disappeared. Fans never got answers as to why. So that’s what we are going to find out. But the Bronco didn’t die – it just went ‘underground.’ It became the obsession of a select group of mercenaries inside Ford that fought and schemed their way through the bureaucratic maze, to keep the dream alive. It was an uphill struggle that would take almost 20 years. Join us on this wild ride. An 8-part serial uncovering 50 years of blood, sweat, and dirt. This is Bring Back Bronco – the untold story.