In this episode of Break the Psycle, we’re talking all things content, culture, and the creator economy with our content manager, Gabryś Wronka.

From posting about pop divas on Tumblr blogs to getting paid to see Lady Gaga in concert, Gabryś shares how a passion for digital storytelling turned into a full-blown career. We unpack his journey through the beauty industry, working for brands from behind (and in front of) the camera, and using short-form content to spark awareness around mental health treatments.

We also dig into the psychology of why we buy: the rise of parasocial relationships, the power of putting a face to a brand, and how celebrity culture turns status into a product. Are we buying the thing—or the idea of being seen having the thing?

From carbon-copy outfits at The Grove to the unspoken rules of social media engagement, this episode explores how influence drives culture, how engagement has become currency, and what it really means to monetize the scroll.

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