"We decided that to compete, we had to become a retail bank. And to become a retail bank in Brazil, in a competitive market, we had to come up with something different," said João Vitor Menin of Inter&Co in a BRAVO Leadership Conversation. In conversation with Morgan Stanley's James Allen, Menin shared a story of innovation, explaining how what was a small bank at the time launched the first-ever free digital bank account in Brazil. "Sometimes, when you don't have a lot to lose, it's easier for you to try to disrupt things," Menin explained.

Menin and Allen discussed how Inter&Co got to its current offerings on its super app, as well as the significance of the bank's growth and its expansion into the U.S. market after a 2022 Nasdaq listing.  

Join the discussion on Twitter: #BRAVObiz | @ASCOA

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This conversation is part of the 2024 BRAVO Leadership Forums, a series leading up to this year's Council of the Americas Symposium and BRAVO Business Awards, which will take place in Miami, on October 30, 2024. The BRAVO Leadership Forums have become one the most important engagement and dialogue platforms for bringing together Latin America's business leaders to promote cross-industry collaboration on critical issues impacting the region. The conversations highlight remarkable business visionaries, pioneers, and entrepreneurs from Latin America who are transforming their industries and driving positive impact in their fields. 

Join the series as a podcast subscriber, or watch the conversations via Linkedin, Twitter, or YouTube.