I have found that defining my core values has been imperative to designing my real estate business! Well, not only that, but also to make sure that I am running my business efficiently and effectively to align with who I am, and what I want out of life. Because if I don't take control of my life, others will. In episode 91 I gave you an example of my core values. I wanted to elaborate on that a little bit and give you some journaling prompts to help you design your own core values. Take a listen, grab your notebook and get to journaling!

Whether you are starting brand new in this career, or if you've been in it for decades, you need to have a set of core values that you live by! I promise you, by having these core values, you'll have more clarity, you'll start running a business that you love, you'll be more efficient, and this is the exact key that you need to have work- life integration

You have to do audits to understand how you are spending time and money to generate your leads and grow your business. This is one of the most important things you should do every year! This is the key to working smarter not harder!

It is that time of year again, reviewing our past year and planning for the future! One of the first things you should do, is identify your key performance indicators, and actually measure your results. This small practice in my business has saved me so much time and a lot of money and helped myself and my team focus our efforts for a higher return.

It's not too late to implement a holiday marketing plan for your real estate business! Take a listen for some ideas 💡

Congratulations, you got a listing! Now, what should you do? This podcast is a simple as that, now that you've signed the listing what are the next steps and how should you take care of your clients from the second you get it up on MLS to the closing table, and beyond!

I have loved the idea of holiday guides for years... but the overwhelm and not know how to do it stopped me. I searched online for how-to's and there was nothing. And still is nothing. So finally I sat down and just took action and designed my own holiday guide using Canva and Etsy and came up with a content plan and distribution plan. So here it is so you can stop searching and take action!

We've heard from quite a few Realtors that they want their admin to take on the social media. But they don't really know where to begin to train them. Here is your first step! A short and sweet guide for your admin that includes the initial set up and a workflow.

This may not be the sexy, flashy side of marketing but it's marketing that works! Collaboration! Start viewing your fellow real estate professionals as an extension of your sales team to help your clients get their property in front of as many buyers as possible. I promise this non-ego way of marketing their property will help you win more listings... any sell more homes! Take a listen, make some notes and add this to your marketing plan.

Marketing continues even after you win the business! How you nurture your listers will become your brand, well, and keep your clients happy. Recently I realized I needed to sit down and break out my workflow and be consistent with it and put it into action. So here I am sharing it with you and I highly encourage you to continue marketing and nurturing your current clients. Workflow and guide in the podcast.

Short, sweet, to the point! How to us AI to write listing descriptions and additional marketing copy for your listings.

Let's talk luxury! These two ladies have mastered serving luxury clients and luxury rental properties in the US Virgin Islands. They are an internationally recognized luxury property management (vacation rental) and concierge business and what's super impressive is that they have accomplished this in just two years! I loved learning about their journey and how having strong values and a clear and concise brand has lead them to success. Whether you are breaking into the luxury segment of the real estate market or are interested in expanding your business services to either (or both) concierge services and/or managing luxury vacation rental properties I promise you'll get some great takeaways!

How to follow them: https://instagram.com/islavitavi?igshid=MzRlODBiNWFlZA==

Website: https://www.islavitavi.com/

Seascape: https://www.instagram.com/seascapevillastx/?hl=en

If you know me, you know I love a little bit of the woo and self-care talk! We talk strategy, and tactics here at BYRE... but without energy, excitement, clarity, creativity, and the ability to problem-solve, you will stay stagnant. So, I am committed to bring on experts to help you take care of you, so YOU show up as the best version of YOU in your real estate business! This time I brought on a sleep coach - I know, pretty freaking awesome! I am honored that this renowned sleep coach, Derek Lacey, joined me and shared all of his sleep secrets, specifically bringing it back to high achievers. And we know, all of us in this industry are likely categorized as hustlers, high-achievers, go getters and the like... and with that comes stress that leads to restless sleep or pushing ourselves to work around the clock or starring at our phones and checking our email before bed. So take a listen, change your sleeping habits, and change your life... I promise, your real estate business will improve too!

Want to connect with Derek: HOME | Derek Lacey Coaching

Well, there is SO much in this podcast with THE Texas Land lady, Jada Jo Smith owner/broker of Orange Blossom Real Estate! There are like 10 different amazing topics, all that leads to building a feel-good business!

We started this podcast knowing our main focus would be on "The Emporium", but as we got talking this podcast turned into so much more! From understanding the difference between a big brokerage and starting up your own small, boutique brokerage, to land stewardship and turning her brick and mortar brokerage office into an emporium that includes a small boutique shop, a space for natural health services, and a place to be s source of information for all things local.

Get to know Jada and all her goodness - Links to follow and support and show some love below:

Other Podcast about land stewardship

 Jada's LinkTree

Jada's Insta

Many of us enter real estate because we love homes, and we love interior design! Or maybe you got into real estate and found that you had a passion for helping your clients rearrange their furniture to increase the salability or help them envision their new space with a fresh look. If you have ever thought about how you can work interior design into your real estate business, you have got to tune in to this amazing episode with Megan Gribble!

From the show notes below find Megan's dreamy instagram and a link to her business coach:

Megan Gribble | South Florida Realtor + Interior Designer (@megangribblehome) • Instagram photos and videos

Her coach that she raved about: Dakota Design Co (dakotadesigncompany.com)

Oh hey there! Just stopping by to say hello and give you an update. I am finally ready to come back to the podcast and can’t wait for the year ahead. I hope you will join me - again if you have been an avid listener - or just join me if you are new! Reach me on Instagram Brandingyou_realestate

I always like to go about everything as strategically as possible to make sure that I’m capitalizing on an opportunity, and this goes for QR codes as well! QR codes have been around for a while, but they simply have just been used for people to scan to get more information. But why not incorporate this into your print Marketing to connect with potential clients and customers on the other end? Listen in to just up your QR game and grow your real estate business.

Look around at your life and what you are already [enjoying] doing... and then leverage the heck out of it! I get my inspiration for everyone around me - and this episode I was inspired by some of my friends in the industry. Often, we over complicate and look for marketing opportunities "outside" of ourselves and our life. Why not lean into what you already love doing!? So this little podcast is all about taking ONE thing, specifically a lifestyle activity that is already built into your life, and capitalizing on this opportunity. Still a little confused on what I am talking about or how to do this? Listen in! 

And if you want to connect to design a marketing campaign around your preferred lifestyle activity, reach out to me at brandingyou_realestate on instagram! 

Corinne xxx

Once you grow your email list (see episode 74 for some strategies to grow your list) you should then leverage this list to stay in front of potential clients, customers and referral opportunities. That’s where we get into the part two of your email marketing campaign. It is not their job to remember you are a real estate agent… it is your job to remind them! Tune in to learn how to maximize your database along with strategies to automate communication. We will end with an example of an email marketing campaign that you can start implementing. Happy Branding! I would love to connect on Instagram @brandingyou_realestate

Email marketing is a HUGE part of a successful marketing strategy in our industry as real estate professionals. There are two major parts of a successful email marketing campaign - growing your email list then leveraging this email list by sending out consistent, relevant, interesting and value-added content. Growing your email list will have a direct correlation with growing the money in your bank account. Of course, for the later to happen, you must engage with your list. But in today's podcast we are focusing on the first step of having a successful email marketing campaign - Growing and Building your database!  Grab a notebook and tune in... then get ready to take immediate action!  I'd love to connect with you on instagram - you can find me at brandingyou_realestate. Feel free to stop by to say hi, send a question or just bounce ideas off of me!  Happy Branding xxx Corinne