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Branding Matters

Branding Badass

141 episodes

4 days ago

Send us a text Get ready for a super inspiring episode of BRANDING MATTERS! Today I'm sitting down with a close family friend - Bryan (Chad) Chadwick. Bryan’s story is wild: he’s done everything from making cool art and writing screenplays to helping global movements and winning a truckload of awards, including honours at Cannes, Clios, and more. Bryan knows what it takes to build a brand from scratch and stand out in the marketing and creative worlds, but what really sets him apart is how he...

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Send us a text Get ready for a super inspiring episode of BRANDING MATTERS! Today I'm sitting down with a close family friend - Bryan (Chad) Chadwick. Bryan’s story is wild: he’s done everything from making cool art and writing screenplays to helping global movements and winning a truckload of awards, including honours at Cannes, Clios, and more. Bryan knows what it takes to build a brand from scratch and stand out in the marketing and creative worlds, but what really sets him apart is how he...

Show more...

Episodes (20/141)

Branding Matters

How To Start a Movement - Scott Goodson

Send us a text I'm baaaaack! After taking the summer off to recharge, I’m kicking off a brand new season of BRANDING MATTERS - and what better way to get things started than with my older brother, Scott Goodson, the co-founder of StrawberryFrog and the brains behind Movement Marketing. Scott’s helped global brands spark real change, won a ton of industry awards, and written the playbook on how to lead a movement instead of just another marketing campaign. If you’re looking to grow your brand,...

1 week ago

36 minutes

Branding Matters

BEST OF BRANDING MATTERS - How to Stand Out by Flipping the Script - Charity Gibson

Send us a text Today, I'm thrilled to welcome back my dear friend Charity Gibson, the Founder and CEO of Paper Plane Coaching Company. Charity is a true powerhouse in the world of branding and marketing. With her extensive experience as a tenured marketing professional, driven entrepreneur, mentor, social media expert, speaker, copywriter, and podcast host, she has become a go-to authority in helping individuals and professionals craft compelling brand stories across various mediums. In this ...

2 weeks ago

36 minutes

Branding Matters

BEST OF BRANDING MATTERS - How Small Bits of Happiness Can Boost Your Brand - Mercedes & Anastasia Korngut

Send us a text Today, I’m thrilled to introduce two extraordinary guests: Mercedes and Anastasia Korngut. As teen co-founders of Small Bits of Happiness, Mercedes and Anastasia are on a mission to help people—especially teens—find joy in everyday moments, build happy habits, and foster stronger connections between parents and teens. Their work has captured attention across North America, from their uplifting podcast Hack Your Happiness, where they interview celebrities, Olympians, and changem...

4 weeks ago

29 minutes

Branding Matters

BEST OF BRANDING MATTERS - How to Transform Trauma into Brand Strength Through Vulenerability - Jenna Quaranta (JQ)

Send us a text Welcome to the first NEW episode of 2025! Today, I'm sitting down with an extraordinary woman, Jenna Quaranta, also known as JQ. Before you tune in, I want to issue a trigger warning: this episode deals with the sensitive topic of the largest mass shooting in U.S. history. In our conversation, JQ shares her miraculous survival story from the Route 91 Harvest Festival shooting in Las Vegas. This horrific event not only changed the trajectory of her life, it also profoundly impa...

1 month ago

34 minutes

Branding Matters

BEST OF BRANDING MATTERS - How YETI Revolutionized The Way We Chill - Bill Neff

Send us a text Today I'm sitting down with Bill Neff, the Head of Marketing at YETI, to uncover the secrets behind building one of the world's most coveted brands. Bill, a seasoned marketing expert with a passion for adventure, shares invaluable insights on YETI's journey from a hunting and fishing-centric company to a household name. During our fun conversation, Bill emphasizes the critical importance of "finding the gap" in brand building. This strategy involves identifying untapped opportu...

1 month ago

30 minutes

Branding Matters

How to Build Real Influence - Amanda Russell

Send us a text In this episode I have the pleasure of welcoming back the incredible Amanda Russell - entrepreneur, professor, and author - who has redefined what it means to build influence in the digital age. During our conversation, Amanda shares actionable insights from her journey as a marketing leader and CMO, revealing how to craft brand strategies that drive real engagement. Tune in to: Learn how to leverage influencer marketing effectively, based on Amanda’s pioneering academic progra...

2 months ago

28 minutes

Branding Matters

How to Turn Your Passion into a Successful Brand - Chantal Miyagishima

Send us a text In this episode I'm sitting down Chantal Miyagishima, the founder of Knititude. Chantal's remarkable blend of passion and expertise has helped her grow her Instagram account to nearly 250,000 followers - simply by sharing her love for knitting and consistently providing valuable content to her community. But her story doesn't stop there. With over 14 years of experience in advertising and media, including writing and creating commercials, Chantal brings a wealth of ...

2 months ago

29 minutes

Branding Matters

How to Reinvent Your Brand After a Major Career Shift - Adam Constantine

Send us a text Today, I’m thrilled to welcome Adam Constantine, Founder and CEO of ACE Creatives, to the show. If you’re thinking about changing careers - or you’re already in the middle of a big professional pivot - this episode is for you. Adam’s journey is a masterclass in reinvention: from pro basketball player to social media mogul and creative agency leader, he’s navigated dramatic career changes while building a powerful personal and professional brand. In our conversation, Adam shares...

3 months ago

31 minutes

Branding Matters

How The Gathering Festival Elevates Your Brand - Mandy Balak

Send us a text In this episode, I’m thrilled to bring you a special conversation with Mandy Balak - a visionary leader who’s redefining what it means to connect, learn, and lead in the world of branding. Mandy is also the President of The Gathering Festival - an event that’s so much more than a business conference. It’s a brand festival designed for those who crave real conversations, bold ideas, and meaningful connections. Forget lifeless keynotes and stuffy networking; The Gathering is wher...

3 months ago

28 minutes

Branding Matters

How to Build a Courageous Brand That Stands Out - Bill Petrie

Send us a text Today I’m thrilled to welcome back the amazing Bill Petrie, the founder and creative director of Brandivate - a purpose-driven agency that’s become a powerhouse in brand strategy, marketing, and sales innovation. With over 23 years of executive leadership in the promotional products industry, Bill is recognized for his ingenuity, generosity, and unwavering commitment to helping businesses grow and stand out in today’s crowded marketplace. Bill’s approach at Brandivate is all ab...

4 months ago

31 minutes

Branding Matters

How to Thrive In an AI Driven World - Mark Schaefer

Send us a text Today I'm sitting down with Mark Schaefer - a true visionary who helps brands break through the noise and connect with their audiences in unforgettable ways. As the author of several bestselling books and a sought-after keynote speaker, Mark has spent decades helping businesses of all sizes craft strategies that stand out, resonate, and drive results. During our conversation, Mark shares insights from his latest book, Audacious: How Humans Win in an AI Marketing World. This isn...

5 months ago

26 minutes

Branding Matters

How to Surpass Your Fundraising Goals - Kate Torrance

Send us a text Today, I'm thrilled to be sitting down with Kate Torrance - the VP and Head of Brand, Content & Communications at SickKids Foundation. With over two decades of experience in advertising and communications, Kate has been instrumental in shaping SickKids' brand strategy and maintaining its position as Canada's top charity brand. At SickKids Foundation, Kate leads the charge in driving awareness and raising funds for The Hospital for Sick Children in Toronto, ranked as the num...

5 months ago

28 minutes

Branding Matters

How to Integrate SEO into Your Brand Strategy - Mordy Oberstein

Send us a text Today I'm sitting down Mordy Oberstein, a renowned expert in the digital marketing landscape. As the Head of SEO Branding at Wix and Founder of Unify Brand Marketing, Mordy has been instrumental in shaping online visibility and fostering community engagement through innovative SEO strategies. In this episode we delve into how SEO can be a powerful tool for enhancing your brand's presence online. By leveraging SEO, businesses can build credibility and grow brand awareness, which...

6 months ago

24 minutes

Branding Matters

How Marketing Millennials Got a Million Followers on LinkedIn - Daniel Murray

Send us a text Today I'm sitting down with Daniel Murray, the powerhouse behind The Marketing Millennials! Daniel Murray is not just another marketing expert - he's a digital media maverick who has built a massive following of over a MILLION followers on LinkedIn. As the founder of The Marketing Millennials and head of media at Workweek, Daniel brings unfiltered insights that will revolutionize how you think about branding and marketing. In this can't-miss episode, we dive deep into: Strategi...

7 months ago

27 minutes

Branding Matters

How Insomnia Cookies Transformed Late-Night Cravings into a $350 Million Brand - Seth Berkowitz

Send us a textToday, I have a special guest who turned a late-night craving into a multimillion-dollar empire—Seth Berkowitz, the co-founder and CEO of Insomnia Cookies.Seth started his journey as a college student at the University of Pennsylvania, frustrated by the lack of late-night food options. With just a cell phone and a car, he began delivering warm cookies to fellow students, sparking the idea that would eventually grow into a nationwide chain with over 250 locations. From humbl...

7 months ago

29 minutes

Branding Matters

Joelly's Pick #5 - How BAMKO Became the Biggest Company You've Never Heard Of - Brett Marz

Send us a textIn this episode I have the pleasure of sitting down with Brett Marz, the Co-Founder of BAMKO, a leading force in the world of promotional products and branded merch. Renowned for their full-service approach and creativity, BAMKO is the most award-winning agency globally in their field.I'm especially delighted to have this conversation because I recently joined the BAMKO team myself. So it's a unique opportunity for me to share the insights and strategies from a company that part...

8 months ago

32 minutes

Branding Matters

Joelly’s Holiday Pick #4 - How The Survivor Brand Continues to Survive - Charlie Parsons

Send us a textToday I have the privilege of sitting down with a true innovator in the world of reality TV - the creative genius behind the global phenomenon "Survivor."Contrary to popular belief his name is not Mark Burnett, but rather he's a brilliant gent by the name of Charlie Parsons. With a keen eye for storytelling, a pioneering spirit, and a knack for capturing the essence of human dynamics under pressure, Charlie has redefined the landscape of TV as we know it. During our fun cha...

8 months ago

40 minutes

Branding Matters

Joelly’s Holiday Pick #3 - How to Say Goodbye to Someone Special - Sylvia Goodson

Send us a textThis special edition of Branding Matters is dedicated to my beloved mother - Sylvia Engel Goodson - who died suddenly on Sunday, December 17th, 2023.In it, I share my very personal eulogy about who Sylvia was;As an artist.As a writer.As a yogi.As a wizard.As a wife.And as a mother.As a Bubby, and so much more!It's the ultimate brand story about a woman I loved - very much.And I encourage you to stick around til the end, as there's a very special treat you will NOT want to ...

9 months ago

17 minutes

Branding Matters

Joelly’s Holiday Pick #2 - How a Former Bachelor Built a Generous Brand - Ben Higgins

Send us a textToday I’m sitting down with Ben Higgins - a former Bachelor who traded in his roses for roasters.You might know Ben from his time on The Bachelorette and The Bachelor, but his impact goes far beyond the glitz and glam of reality TV.What truly sets Ben apart is his unwavering dedication to making a positive impact in the world today. And the way he chooses to do that is with Generous Coffee - a purpose-driven brand he co-founded that empowers communities and changes lives, one ba...

9 months ago

38 minutes

Branding Matters

Joelly’s Holiday Pick #1 - How to Produce a Memorable Brand - Maz Farrelly

Send us a textOn this first “official” episode of 2024, I am beyond excited to be sitting down with a true powerhouse! Her name is Maz Farrelly, and she’s one of the brilliant minds behind some of the world’s most popular TV shows - including Dancing With The Stars, The X Factor, and Big Brother, to name a few.With her wealth of experience in producing compelling content, Maz knows better than anyone that standing out is key to becoming a successful brand. And one of the best ways to do that ...

9 months ago

49 minutes