From Battlefield to Boardroom: Jay’s Mission to Rebuild and Lead

In this powerful episode of Brand to Scale, Jess speaks with Jay, a former military leader who has transitioned into humanitarian work and business strategy. His story is honest, moving, and deeply relevant.

Jay talks openly about the identity crisis he faced after leaving the military, the emotional weight of stepping out of uniform, and how he began to rebuild a sense of purpose. His journey touches on mental health, resilience, and rediscovering leadership outside of the armed forces.

Now working on the ground in Ukraine, Jay shares how his mission has changed from commanding troops to supporting communities in crisis.

In this episode, you will hear:

• Why transition can be one of the hardest battles
• How veterans can apply their skills to business and community work
• Jay’s approach to trauma, silence, and inner reflection

This conversation is about purpose, identity, and leading with impact through difficult transitions.