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Brand Stories
Alexandra Zendrian
34 episodes
1 day ago
How are brands getting their messages to resonate with prospects and clients? Learn more from the people shaping that strategy.
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Marketing
Business
RSS
All content for Brand Stories is the property of Alexandra Zendrian and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
How are brands getting their messages to resonate with prospects and clients? Learn more from the people shaping that strategy.
Show more...
Marketing
Business
Episodes (20/34)
Brand Stories
Diana Cabrices: Evangelize for the Brands You Love

Diana Cabrices Consulting's Diana Cabrices shares what a brand evangelist does, how they work with companies' marketing and public relations pros and how to determine if you have a suitable person in this role.

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1 day ago
21 minutes 45 seconds

Brand Stories
Derek Janis: Seminar Marketing Is Human Connection At Scale

AcquireUp's Chief Marketing Officer Derek Janis explains why seminar marketing is so successful for financial advisors and why this isn't a trend that's going anywhere.

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1 week ago
20 minutes 26 seconds

Brand Stories
Anat Goldstein: Speaking to Credit Unions & Community Banks

FinOptima Solution's Anat Goldstein explains how the new firm's branding was selected and how she's learned to speak credit unions' language.

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2 weeks ago
21 minutes 33 seconds

Brand Stories
James Warren: How Authentic Storytelling Comes About

Share More Stories' CEO James Warren discusses his firm's work to help businesses provide better client experiences and gives tips to foster better communication.

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3 weeks ago
22 minutes 9 seconds

Brand Stories
Haley Marx: Tips to Manage a Community

The AGC's Haley Marx gives her steps to maintaining this community of financial advisors, which is part of Wealthtender.

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4 weeks ago
13 minutes 31 seconds

Brand Stories
Fintech Is Femme: Build It, Refine It, Scale It & Bring The Ladies Together

This is the first time the Brand Stories podcast has had two guests on at once! Some of the key figures of Fintech Is Femme -- Founder Nicole Casperson and Head of Content and Community Kaitlin Domangue -- share what it was like to create this forceful group of women and how it's steadily evolved.

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1 month ago
21 minutes 22 seconds

Brand Stories
Carl Richards: Having the Conversations

Carl Richards, known for his sketches, podcasts, and other work to promote money conversations, shares how he's created his brand identity.

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1 month ago
24 minutes 25 seconds

Brand Stories
Jordan Haines: Stages of Motion in Financial Advice

Jordan Haines, CFP, Founder of Scaling Motions explains how financial advisors can achieve the growth they're aiming for.

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1 month ago
27 minutes 49 seconds

Brand Stories
Johnny Sandquist: If You Confuse Them, You Lose Them

Three Crowns Marketing's Founder Johnny Sandquist shares his take on where financial advisor marketing is and how no matter what tools you use, if you confuse them, you lose them.

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1 month ago
16 minutes 51 seconds

Brand Stories
Quinn Palmer: Math Marketing Person to Person

Growclass' Quinn Palmer shares what growth marketing is and how at the end of the day, messages need to go from person to person.

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2 months ago
17 minutes 13 seconds

Brand Stories
Vance Morris: Client Experience Comes From What You Love

President and Chief Experience Officer of Deliver Service Now Institute Vance Morris shares what he learned from a decade working at Walt Disney World and how he leverages that to benefit his clients' customer experience.

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2 months ago
18 minutes 2 seconds

Brand Stories
Joe Kozeniewski: Measure Your Marketing Efforts

Powerlytics' Joe Kozeniewski discusses what growth marketing is and how financial advisors can measure their marketing efforts.

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2 months ago
25 minutes 18 seconds

Brand Stories
Jeff Morgan: Set Your Content on FIRE

To have successful content, it needs to be frequent, insightful, relevant and entertaining, says Elements' Jeff Morgan.

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2 months ago
17 minutes 59 seconds

Brand Stories
Brian Thorp: Testimonials Are No Heavy Lift

While many financial advisors have been able to compliantly use testimonials to help market their practices, about 10 percent are currently doing so. Wealthtender's CEO Brian Thorp debunks some of the myths keeping advisors from exploring this.

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3 months ago
21 minutes 34 seconds

Brand Stories
Karen Chalmers: Authenticity Adds to Thought Leadership

interVal's Vice President of Marketing and Partnerships Karen Chalmers discusses how she encourages her staff to be their authentic selves on social media to increase their thought leadership and the brand's visibility. She has created a playbook and reviews content at staff member's request.

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3 months ago
25 minutes 4 seconds

Brand Stories
Mandy Bianchi: How To Incorporate Events Into Your Brand

Mandy Bianchi of Bianchi Productions has coordinated numerous events throughout her career including the 2025 LeTip Convention.

She shares how brands should consider events as part of their strategy and how these events should be evaluated to determine if they were successful, among other things.

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3 months ago
26 minutes 15 seconds

Brand Stories
Jeff Morgan: Set Your Content Marketing on FIRE

Elements' Jeff Morgan details how engaging content needs to have enough FIRE to capture the audience and how a hub and spoke method can help make marketing more manageable.

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3 months ago
17 minutes 59 seconds

Brand Stories
Matt Halloran: Do The Podcast & HOPE

ProudMouth's Co-Founder Matt Halloran delved into various aspects of branding from the power of podcasts to how to become an influencer.

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3 months ago
27 minutes 42 seconds

Brand Stories
Doriana Fontanella: Good Grammar Protects Your Brand

Write Connection LLC's Doriana Fontanella explains how correct grammar and punctuation puts a brand in its best light.

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4 months ago
11 minutes 11 seconds

Brand Stories
Sherry Goldman: Baby Brand Steps

Goldman PR's Founder Sherry Goldman has successfully counseled her public relations clients for the last 28 years. She gives a look at the past, present and future of public relations.

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4 months ago
21 minutes 24 seconds

Brand Stories
How are brands getting their messages to resonate with prospects and clients? Learn more from the people shaping that strategy.