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Brand Enabled: The Human Stories Behind Branding
Gabriel Cohen and Holly Osborne
49 episodes
5 days ago

Welcome to the Brand Enabled podcast—a reinvigorated series built exclusively for brand leaders seeking to unlock the secrets of authentic brand enablement.  

 

With every episode, we’re diving deeper than ever before into the art and science of brand enablement to uncover the hidden triggers behind successful brand strategies – transforming even the most challenging brand conundrums into actionable insights. 

 

Joining Gabriel Cohen, Monigle’s Chief Marketing Officer, on this transformative journey is our co-host, Holly Osborne. Holly’s candid storytelling and real-world experience set the stage for insightful and human conversations that bring a rare blend of agency savviness and client-side grit to the table. Together, Gabe and Holly create a dynamic space that allows every listener to hear the real stories behind the messy art of managing brand in complex organizations. 


We’re committed to sharing the honest stories experienced through the challenges and triumphs of brand leadership. Expect candid stories and valuable lessons. We’re narrowing our focus to the specific challenges faced by corporate brand professionals at organizations such as FedEx, Intel, HP, NetApp, and more. From evolving internal brand architecture to translating technical expertise into a compelling narrative, our episodes are a masterclass in brand enablement delivered through engaging and relatable conversations. 


Learn how brand leaders balance between strategic rigor and creative freedom, understand the importance of radical patience, and hear moments of genuine vulnerability where brand leaders share where they’ve stumbled and the ingredients that sparked breakthrough moments.  


Don’t miss out on these insightful conversations – subscribe to Brand Enabled and get ready to experience a podcast that not only informs, but inspires you to rethink, reimagine, and ultimately re-energize your brand strategy. Send us your questions, suggest guests, and become part of the dialogue by contacting us at gabriel@brandenabled.co & holly@brandenabled.co. Together, we'll uncover the secrets to building resilient, impactful brands in today's fast-paced world. 

Show more...
Marketing
Business,
Management,
Entrepreneurship
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All content for Brand Enabled: The Human Stories Behind Branding is the property of Gabriel Cohen and Holly Osborne and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Welcome to the Brand Enabled podcast—a reinvigorated series built exclusively for brand leaders seeking to unlock the secrets of authentic brand enablement.  

 

With every episode, we’re diving deeper than ever before into the art and science of brand enablement to uncover the hidden triggers behind successful brand strategies – transforming even the most challenging brand conundrums into actionable insights. 

 

Joining Gabriel Cohen, Monigle’s Chief Marketing Officer, on this transformative journey is our co-host, Holly Osborne. Holly’s candid storytelling and real-world experience set the stage for insightful and human conversations that bring a rare blend of agency savviness and client-side grit to the table. Together, Gabe and Holly create a dynamic space that allows every listener to hear the real stories behind the messy art of managing brand in complex organizations. 


We’re committed to sharing the honest stories experienced through the challenges and triumphs of brand leadership. Expect candid stories and valuable lessons. We’re narrowing our focus to the specific challenges faced by corporate brand professionals at organizations such as FedEx, Intel, HP, NetApp, and more. From evolving internal brand architecture to translating technical expertise into a compelling narrative, our episodes are a masterclass in brand enablement delivered through engaging and relatable conversations. 


Learn how brand leaders balance between strategic rigor and creative freedom, understand the importance of radical patience, and hear moments of genuine vulnerability where brand leaders share where they’ve stumbled and the ingredients that sparked breakthrough moments.  


Don’t miss out on these insightful conversations – subscribe to Brand Enabled and get ready to experience a podcast that not only informs, but inspires you to rethink, reimagine, and ultimately re-energize your brand strategy. Send us your questions, suggest guests, and become part of the dialogue by contacting us at gabriel@brandenabled.co & holly@brandenabled.co. Together, we'll uncover the secrets to building resilient, impactful brands in today's fast-paced world. 

Show more...
Marketing
Business,
Management,
Entrepreneurship
Episodes (20/49)
Brand Enabled: The Human Stories Behind Branding
Segment to superstar: How SiriusXM grows passionate audiences
5 days ago
1 hour 13 minutes 3 seconds

Brand Enabled: The Human Stories Behind Branding
Brand building from the ground up: Utilities, B2B, and the power of starting fresh
3 weeks ago
51 minutes 39 seconds

Brand Enabled: The Human Stories Behind Branding
Data, emotion, and design: Walmart’s private brand playbook
1 month ago
43 minutes 44 seconds

Brand Enabled: The Human Stories Behind Branding
Product marketing realities: From brown boxes to brand recognition
4 months ago
29 minutes 9 seconds

Brand Enabled: The Human Stories Behind Branding
Beyond the swoosh: Leading with purpose at Nike and beyond
5 months ago
59 minutes 34 seconds

Brand Enabled: The Human Stories Behind Branding
Engineering Intel's brand from the “Core” up
6 months ago
1 hour 1 minute 45 seconds

Brand Enabled: The Human Stories Behind Branding
The brand you’ve never heard of: How Minerva Project is disrupting education
7 months ago
1 hour 13 minutes 54 seconds

Brand Enabled: The Human Stories Behind Branding
Think big, start small: NetApp's brand evolution
7 months ago
55 minutes 30 seconds

Brand Enabled: The Human Stories Behind Branding
Building a global brand: Lessons from FedEx with Monica Skipper - Part 2
8 months ago
43 minutes 20 seconds

Brand Enabled: The Human Stories Behind Branding
Building a global brand: Lessons from FedEx with Monica Skipper - Part 1
8 months ago
46 minutes 28 seconds

Brand Enabled: The Human Stories Behind Branding
Welcome to Season 3: New focus and new co-host
8 months ago
27 minutes 22 seconds

Brand Enabled: The Human Stories Behind Branding
Season 2 - Mastering Leadership: Insights in Marketing, Patterns & Brand Resonance with Norman Guadagno
1 year ago
55 minutes 39 seconds

Brand Enabled: The Human Stories Behind Branding
Season 2 - The Power To Pivot: Measuring Brand Success And Rebranding With Engelina Jaspers
1 year ago
55 minutes 11 seconds

Brand Enabled: The Human Stories Behind Branding
Season 2 - Merging "Lazy" And Strategic Marketing: Creating Alignment And Leveraging Insights with Scott Bynoe
1 year ago
47 minutes 31 seconds

Brand Enabled: The Human Stories Behind Branding
Season 2 - Brand Direction: The Importance Of A Clear Vision, An Audacious Goal, And A Belief System With Tom Butta
1 year ago
33 minutes 5 seconds

Brand Enabled: The Human Stories Behind Branding
Season 2 - Building A Thought Leadership Platform Through Storytelling With Indeed's Aidan McLaughlin
1 year ago
46 minutes 43 seconds

Brand Enabled: The Human Stories Behind Branding
Season 2 - Being The Challenger: Agility And Risk-Taking With Patrick Reynolds
1 year ago
42 minutes 34 seconds

Brand Enabled: The Human Stories Behind Branding
Season 2 - Executing A Global Brand Transformation With Francois-Xavier Reodo
1 year ago
32 minutes 17 seconds

Brand Enabled: The Human Stories Behind Branding
Season 2 - The Vital Comeback Of A 100-Year-Old Healthcare Brand With Jackson Health System's Matthew Pinzur
1 year ago
1 hour 4 minutes 45 seconds

Brand Enabled: The Human Stories Behind Branding
Season 2 - Disrupt Or Be Disrupted: The Future Of Brand Marketing With Slate Olson
1 year ago
54 minutes 47 seconds

Brand Enabled: The Human Stories Behind Branding

Welcome to the Brand Enabled podcast—a reinvigorated series built exclusively for brand leaders seeking to unlock the secrets of authentic brand enablement.  

 

With every episode, we’re diving deeper than ever before into the art and science of brand enablement to uncover the hidden triggers behind successful brand strategies – transforming even the most challenging brand conundrums into actionable insights. 

 

Joining Gabriel Cohen, Monigle’s Chief Marketing Officer, on this transformative journey is our co-host, Holly Osborne. Holly’s candid storytelling and real-world experience set the stage for insightful and human conversations that bring a rare blend of agency savviness and client-side grit to the table. Together, Gabe and Holly create a dynamic space that allows every listener to hear the real stories behind the messy art of managing brand in complex organizations. 


We’re committed to sharing the honest stories experienced through the challenges and triumphs of brand leadership. Expect candid stories and valuable lessons. We’re narrowing our focus to the specific challenges faced by corporate brand professionals at organizations such as FedEx, Intel, HP, NetApp, and more. From evolving internal brand architecture to translating technical expertise into a compelling narrative, our episodes are a masterclass in brand enablement delivered through engaging and relatable conversations. 


Learn how brand leaders balance between strategic rigor and creative freedom, understand the importance of radical patience, and hear moments of genuine vulnerability where brand leaders share where they’ve stumbled and the ingredients that sparked breakthrough moments.  


Don’t miss out on these insightful conversations – subscribe to Brand Enabled and get ready to experience a podcast that not only informs, but inspires you to rethink, reimagine, and ultimately re-energize your brand strategy. Send us your questions, suggest guests, and become part of the dialogue by contacting us at gabriel@brandenabled.co & holly@brandenabled.co. Together, we'll uncover the secrets to building resilient, impactful brands in today's fast-paced world.