The Best LinkedIn Video Strategy for 2025
In this episode of the Brand Design Masters podcast, Philip addresses the often-overlooked potential of LinkedIn for video marketing. He discusses the importance of understanding different LinkedIn video formats, including feed videos, short videos, and LinkedIn Live, emphasizing their unique advantages.
Philip outlines a seven-step guide to leveraging LinkedIn video to attract an ideal audience, starting with understanding video formats and starting small with short videos. He provides advice on choosing video topics, using the 'hamburger' method for content planning, tailoring content to one's brand, and the surprising benefits of including longer text descriptions.
Finally, Philip highlights the importance of tracking video performance analytics to measure success. Additionally, he introduces his mastermind membership community, Bonfire for Creative Professionals, aimed at providing group coaching, training, and networking opportunities. Stay creative and see the full potential LinkedIn video offers for business growth.
BONFIRE: https://philipvandusen.com/bonfire
00:00 Introduction to the Podcast
00:20 The Untapped Potential of LinkedIn Video
00:58 Understanding LinkedIn's Video Formats
03:15 Starting Small with Short Videos
03:48 Choosing the Right Video Topics
05:50 Introducing Bonfire for Creative Professionals
07:26 "The Hamburger Method" for Content Planning
08:31 Tailoring Content to Your Brand
09:13 The Importance of Text Descriptions
09:57 Tracking Your Successes
10:34 Conclusion and Recap
11:23 Supporting the Podcast and Staying Updated
#LinkedIn #Marketing #ContentMarketing
_______________________
WEBSITE
https://www.philipvandusen.com
BONFIRE: Mastermind Community
https://philipvandusen.com/bonfire
BRAND•MUSE NEWSLETTER
https://www.philipvandusen.com/muse
CREATIVE PRO COACHING
https://philipvandusen.com/oneonone
BRAND CONSULTING
https://philipvandusen.com/brand-consulting
BRAND STRATEGY COURSE
https://philipvandusen.com/bs101
BRAND DESIGN MASTERS PODCAST
https://podcast.branddesignmasters.com/subscribe
BRAND DESIGN MASTERS FACEBOOK GROUP
https://www.facebook.com/groups/branddesignmasters/
YOUTUBE
https://www.youtube.com/c/philipvandusen
https://www.linkedin.com/in/philipvandusen/
THREADS
https://www.threads.net/@philipvandusen
https://www.instagram.com/philipvandusen/
____________________________________
AFFILIATE PARTNERS:
BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scott
https://www.byol.me/philip
GO HIGHLEVEL:
https://www.gohighlevel.com/philipvandusen
TUBEBUDDY
https://www.tubebuddy.com/philipvandusen
____________________________
Philip VanDusen is a branding consultant based in New Jersey. He's a highly accomplished creative executive and is regarded as an expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
10 Mistakes Small Businesses Will Make This Year
If you’re a small business owner, agency, or freelancer working with small businesses, this episode is a must-listen. I’m breaking down the 10 biggest mistakes small businesses will make this year—mistakes that can slow growth, hurt profits, or even put you out of business if you’re not careful.
From ignoring AI and automation to neglecting customer retention, these missteps can mean the difference between thriving and struggling. The good news? Every single one of these mistakes is avoidable—if you know what to look for.
Here’s what I’m covering:
If you want to stay ahead of the curve, grow your brand, and make smart, strategic moves this year, tune in now. Let’s make 2025 your best year yet!
🎧 Hit play, and let’s dive in.
#SmallBusiness #MarketingStrategy #AI
WEBSITE
https://www.philipvandusen.com
BONFIRE: Mastermind Community
https://philipvandusen.com/bonfire
BRAND•MUSE NEWSLETTER
https://www.philipvandusen.com/muse
CREATIVE PRO COACHING
https://philipvandusen.com/oneonone
BRAND CONSULTING
https://philipvandusen.com/brand-consulting
BRAND STRATEGY COURSE
https://philipvandusen.com/bs101
BRAND DESIGN MASTERS PODCAST
https://podcast.branddesignmasters.com/subscribe
BRAND DESIGN MASTERS FACEBOOK GROUP
https://www.facebook.com/groups/branddesignmasters/
YOUTUBE
https://www.youtube.com/c/philipvandusen
https://www.linkedin.com/in/philipvandusen/
THREADS
https://www.threads.net/@philipvandusen
https://www.instagram.com/philipvandusen/
____________________________________
AFFILIATE PARTNERS:
BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scott
https://www.byol.me/philip
GO HIGHLEVEL:
https://www.gohighlevel.com/philipvandusen
TUBEBUDDY
https://www.tubebuddy.com/philipvandusen
____________________________
Philip VanDusen is a branding consultant based in New Jersey. He's a highly accomplished creative executive and is regarded as an expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Have you ever wondered how AI tools like ChatGPT, Gemini, or Bard decide which content to recommend? If you're a content creator looking to expand your reach, this episode is a must-listen.
I recently had a game-changing conversation with someone who discovered my work—not through YouTube or Google, but through ChatGPT.
That’s when it hit me: AI-driven recommendations are a massive, untapped opportunity for creators. Unlike traditional SEO, these AI tools don’t rank content the same way Google does. Instead, they prioritize relevance, authority, and context.
In this episode, I break down exactly how AI selects content and what you can do to ensure your videos, articles, and brand get recommended more often.
We’ll cover:
If you want to future-proof your content strategy and stay ahead in the evolving digital landscape, this episode is packed with actionable insights.
#ContentMarketing #SEO #BrandVisibility #AEO
________________________________
WEBSITE
https://www.philipvandusen.com
BONFIRE: Mastermind Community
https://philipvandusen.com/bonfire
BRAND•MUSE NEWSLETTER
https://www.philipvandusen.com/muse
CREATIVE PRO COACHING
https://philipvandusen.com/oneonone
BRAND CONSULTING
https://philipvandusen.com/brand-consulting
BRAND STRATEGY COURSE
https://philipvandusen.com/bs101
BRAND DESIGN MASTERS PODCAST
https://podcast.branddesignmasters.com/subscribe
BRAND DESIGN MASTERS FACEBOOK GROUP
https://www.facebook.com/groups/branddesignmasters/
YOUTUBE
https://www.youtube.com/c/philipvandusen
https://www.linkedin.com/in/philipvandusen/
THREADS
https://www.threads.net/@philipvandusen
https://www.instagram.com/philipvandusen/
____________________________________
AFFILIATE PARTNERS:
BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scott
https://www.byol.me/philip
GO HIGHLEVEL:
https://www.gohighlevel.com/philipvandusen
TUBEBUDDY
https://www.tubebuddy.com/philipvandusen
____________________________
Philip VanDusen is a branding consultant based in New Jersey. He's a highly accomplished creative executive and is regarded as an expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
How to Find a Job in the Creative Industry
Landing a job in today’s creative industry isn’t easy—especially if you’re mid-to-late career. But it’s far from impossible. In this solo episode, I break down five proven strategies to help you stand out in a competitive job market, refine your approach, and ultimately secure the role you’ve been striving for.
We’ll cover:
• How to tailor your resume for Applicant Tracking Systems (ATS) and hiring managers
• The key updates you need to make on your LinkedIn profile to get noticed
• Smart ways to reach out to hiring managers and decision-makers
• Why networking (both online and in-person) is your secret weapon
• How to prepare for interviews and present your work strategically
If you’re feeling stuck in your job search, these tactics will give you the clarity and confidence to move forward.
And if you want more career support, consider joining my mastermind group, BONFIRE, where creative pros connect, learn, and grow together. Learn more at philipvandusen.com/bonfire.
Tune in now, and let’s get you hired!
#CreativeCareers #JobSearchTips #PersonalBranding
____________________________________
WEBSITE
https://www.philipvandusen.com
BONFIRE: Mastermind Community
https://philipvandusen.com/bonfire
BRAND•MUSE NEWSLETTER
https://www.philipvandusen.com/muse
CREATIVE PRO COACHING
https://philipvandusen.com/oneonone
BRAND CONSULTING
https://philipvandusen.com/brand-consulting
BRAND STRATEGY COURSE
https://philipvandusen.com/bs101
BRAND DESIGN MASTERS PODCAST
https://podcast.branddesignmasters.com/subscribe
BRAND DESIGN MASTERS FACEBOOK GROUP
https://www.facebook.com/groups/branddesignmasters/
YOUTUBE
https://www.youtube.com/c/philipvandusen
https://www.linkedin.com/in/philipvandusen/
THREADS
https://www.threads.net/@philipvandusen
https://www.instagram.com/philipvandusen/
____________________________________
AFFILIATE PARTNERS:
BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scott
https://www.byol.me/philip
GO HIGHLEVEL:
https://www.gohighlevel.com/philipvandusen
TUBEBUDDY
https://www.tubebuddy.com/philipvandusen
____________________________
Philip VanDusen is a branding consultant based in New Jersey. He's a highly accomplished creative executive and is regarded as an expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Networking Strategies for Designers and Entrepreneurs
Episode 152
In this episode, Philip explores how networking has evolved with the rise of remote work and digital platforms. He shares innovative, non-standard networking tactics that go beyond traditional methods such as industry mixers and LinkedIn messages.
Philip emphasizes the importance of a strong online presence and gives actionable tips for optimizing platforms like LinkedIn, Behance, and Dribbble. He also introduces niche platforms, the power of masterminds, and personalized outreach through video messages.
Whether you're an in-house creative or an entrepreneur, Philip provides practical strategies to build meaningful connections and grow your network in today’s digital-first world. Tune in to discover how to make networking a creative and rewarding experience.
Mentioned:
BONFIRE Mastermind Community
https://philipvandusen.com/bonfire
#Networking #Entrepreneurship #Graphicdesign
_________________________________________
WEBSITE
https://www.philipvandusen.com
BONFIRE: Mastermind Community
https://philipvandusen.com/bonfire
BRAND•MUSE NEWSLETTER
https://www.philipvandusen.com/muse
CREATIVE PROFESSIONAL COACHING
https://philipvandusen.com/oneonone
BRAND CONSULTING
https://philipvandusen.com/brand-consulting
BRAND STRATEGY 101 COURSE
https://philipvandusen.com/bs101
BRAND DESIGN MASTERS PODCAST
https://podcast.branddesignmasters.com/subscribe
YOUTUBE
https://www.youtube.com/c/philipvandusen
https://www.linkedin.com/in/philipvandusen/
THREADS
https://www.threads.net/@philipvandusen
BRAND DESIGN MASTERS FACEBOOK GROUP
https://www.facebook.com/groups/branddesignmasters/
https://www.instagram.com/philipvandusen/
____________________________________
AFFILIATE PARTNERS:
BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scott
https://www.byol.me/philip
GO HIGHLEVEL:
https://www.gohighlevel.com/philipvandusen
TUBEBUDDY
https://www.tubebuddy.com/philipvandusen
____________________________
Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. He's a highly accomplished creative executive and is regarded as an expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Best Content Marketing Strategy for 2025
Episode 151
A great content marketing strategy includes more than just producing and posting as much as possible. That’s why I’m breaking down the most impactful shifts in content marketing for 2025 and beyond.
This episode dives into the strategies that are working right now—based on trends in audience behavior and the changing tools of the trade. Whether you're building a brand, growing a business, or amplifying your career, these insights will help you thrive in the new era of content marketing.
I cover actionable tactics and essential mindset shifts, including moving from volume to value, creating community-focused content, and leveraging data-driven personalization.
You’ll also learn how to entirely transform your approach to content marketing, craft impactful campaigns, and foster genuine connections with your audience that lead to sales.
#contentmarketing #digitalstrategy #contentcreation
_________________________________________
WEBSITE
https://www.philipvandusen.com
BONFIRE: Mastermind Community
https://philipvandusen.com/bonfire
BRAND•MUSE NEWSLETTER
https://www.philipvandusen.com/muse
CREATIVE PROFESSIONAL COACHING
https://philipvandusen.com/oneonone
BRAND CONSULTING
https://philipvandusen.com/brand-consulting
BRAND STRATEGY 101 COURSE
https://philipvandusen.com/bs101
BRAND DESIGN MASTERS PODCAST
https://podcast.branddesignmasters.com/subscribe
YOUTUBE
https://www.youtube.com/c/philipvandusen
https://www.linkedin.com/in/philipvandusen/
THREADS
https://www.threads.net/@philipvandusen
BRAND DESIGN MASTERS FACEBOOK GROUP
https://www.facebook.com/groups/branddesignmasters/
https://www.instagram.com/philipvandusen/
____________________________________
AFFILIATE PARTNERS:
BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scott
https://www.byol.me/philip
GO HIGHLEVEL:
https://www.gohighlevel.com/philipvandusen
TUBEBUDDY
https://www.tubebuddy.com/philipvandusen
____________________________
Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. He's a highly accomplished creative executive and is regarded as an expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
The Power of Brand Alignment with Brandon Coleman, Jr.
In this episode, Philip welcomes Brandon Coleman, Jr., a legend in branding and strategic consulting with over five decades of experience.
Brandon discusses his journey in branding, launching a successful strategic branding firm, and writing his book, 'Brand On!: the Hidden Power of Brand Alignment.'
He emphasizes the importance of brand alignment, sharing actionable insights and real-life examples to help entrepreneurs and businesses amplify their potential.
Brandon also delves into maintaining authenticity amidst advancements in AI and technology, the essential role of leadership in brand alignment, and how caring deeply for a client's brand can lead to successful brand strategies.
'Brand On!: The Power of Brand Alignment' by Brandon Coleman, Jr.
Available on Amazon:
https://amzn.to/40mnWBN
Brandon's website: https://www.brandoncolemanjr.com/
#brandstrategy #branding #marketing
__________________________________________
WEBSITE
https://www.philipvandusen.com
BONFIRE MASTERMIND:
https://philipvandusen.com/bonfire
BRAND•MUSE NEWSLETTER
https://www.philipvandusen.com/muse
CREATIVE PROFESSIONAL COACHING
https://philipvandusen.com/oneonone
BRAND CONSULTING
https://philipvandusen.com/brand-consulting
BRAND STRATEGY 101 COURSE
https://philipvandusen.com/bs101
YOUTUBE
https://www.youtube.com/c/philipvandusen
https://www.linkedin.com/in/philipvandusen/
THREADS
https://www.threads.net/@philipvandusen
https://www.facebook.com/philipvandusen.agency/
https://www.instagram.com/philipvandusen/
____________________________________
Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
In this episode of the Brand Design Masters podcast, host Philip delves into the journey from designer to creative director. He outlines five key steps: gaining exposure to upper management, managing and mentoring others, mastering project planning and delivery, managing clients and presentations, and being solutions-oriented.
Philip emphasizes the importance of visibility, leadership skills, reliability, strategic thinking, and solving problems. He also highlights a crucial 'power-up' bonus step – finding a mentor to navigate the transition smoothly. Offering practical and actionable advice, this episode is a must-listen for any designer aspiring to move up the career ladder.
00:19 The Journey from Designer to Creative Director
01:08 Step 1: Getting Exposure to Upper Management
03:03 Step 2: Learn to Manage and Mentor Others
05:12 Step 3: Master Project Planning and Delivery
06:46 Step 4: Master Client Management and Presentations
08:57 Step 5: Be Solutions Oriented and Take Ownership
10:19 Bonus Step: Get a Mentor
13:30 Recap and Final Thoughts
14:27 Support and Stay Connected
#creativedirector #personalbranding #careeradvice #graphicdesign #careercoaching
__________________________________________
WEBSITE
https://www.philipvandusen.com
BONFIRE MASTERMIND:
https://philipvandusen.com/bonfire
BRAND•MUSE NEWSLETTER
https://www.philipvandusen.com/muse
CREATIVE PROFESSIONAL COACHING
https://philipvandusen.com/oneonone
BRAND CONSULTING
https://philipvandusen.com/brand-consulting
BRAND STRATEGY 101 COURSE
https://philipvandusen.com/bs101
YOUTUBE
https://www.youtube.com/c/philipvandusen
https://www.linkedin.com/in/philipvandusen/
THREADS
https://www.threads.net/@philipvandusen
https://www.facebook.com/philipvandusen.agency/
https://www.instagram.com/philipvandusen/
____________________________________
Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Experience Transformative Growth with Joseph Bojang
In this episode, Philip welcomes special guest Joseph Bojang, a certified coach with expertise in human behavior, marketing, and business. Joseph shares his unique journey from running a marketing agency to becoming a transformational coach.
The discussion explores the difference between problems and dilemmas, the significance of archetypes in personal development, and the importance of mindfulness practices. They delve into overcoming business overwhelm, the power of journaling, and the role of a coach in achieving self-discovery and authentic goal setting.
Joseph emphasizes the transformative power of understanding and navigating one's dilemmas to achieve lasting fulfillment.
Joseph Bojang on LinkedIn
https://www.linkedin.com/in/joseph-bojang/
TOPICS
• Joseph's Career Transition
• Understanding Problems and Dilemmas
• Creating Safety for Growth
• The Role of Archetypes in Personal Development
• Trends in Coaching and Personal Growth
• The Importance of Coaching and Journaling
• Conclusion and Contact Information
#personaldevelopment #coaching #josephbojang #careercoaching
__________________________
WEBSITE
https://www.philipvandusen.com
BONFIRE MASTERMIND:
https://philipvandusen.com/bonfire
BRAND•MUSE NEWSLETTER
https://www.philipvandusen.com/muse
CREATIVE PROFESSIONAL COACHING
https://philipvandusen.com/oneonone
BRAND CONSULTING
https://philipvandusen.com/brand-consulting
BRAND STRATEGY 101 COURSE
https://philipvandusen.com/bs101
YOUTUBE
https://www.youtube.com/c/philipvandusen
https://www.linkedin.com/in/philipvandusen/
THREADS
https://www.threads.net/@philipvandusen
https://www.facebook.com/philipvandusen.agency/
https://www.instagram.com/philipvandusen/
____________________________________
Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
In this episode of the Brand Design Masters Podcast, Philip interviews Amanda Webb, Owner of Spiderworking, who specializes in digital marketing ROI, Google Analytics, and analytics mentoring.
Amanda shares her journey from film to digital marketing, insights into optimizing marketing efforts through analytics, and the importance of understanding data for business growth.
They discuss topics including content creation, the ROI Escalator process, UTM tracking, AI in analytics, measuring marketing success, and practical steps for improving website performance. Amanda offers valuable resources and expertise, emphasizing the critical role of asking the right questions and continuously testing strategies.
#googleanalytics #marketing #analytics #roi #branding
Connect with Amanda:
https://www.linkedin.com/in/amandawebbsocial/
Freebie Download:
https://spiderworking.com/bonfire/
TOPICS
• Amanda's Journey into Digital Marketing
• The ROI Escalator Process
• Understanding and Leveraging Analytics
• Creating Effective Content Strategies
• The Importance of UTM Tracking
• Utilizing AI in Analytics
• Common Mistakes in Analytics
• The Importance of Measuring Marketing Activities
• The Debate on Website Organization and Navigation
• Using Data to Drive Business Changes
• Tools Beyond Google Analytics for Measuring Marketing Success
• The Power of Video in Marketing
• Setting Up and Customizing Analytics Reports
• Resources and Final Thoughts
__________________________
WEBSITE
https://www.philipvandusen.com
BONFIRE MASTERMIND:
https://philipvandusen.com/bonfire
BRAND•MUSE NEWSLETTER
https://www.philipvandusen.com/muse
CREATIVE PROFESSIONAL COACHING
https://philipvandusen.com/oneonone
BRAND CONSULTING
https://philipvandusen.com/brand-consulting
BRAND STRATEGY 101 COURSE
https://philipvandusen.com/bs101
YOUTUBE
https://www.youtube.com/c/philipvandusen
https://www.linkedin.com/in/philipvandusen/
THREADS
https://www.threads.net/@philipvandusen
https://www.facebook.com/philipvandusen.agency/
https://www.instagram.com/philipvandusen/
____________________________________
Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
In this episode of the Brand Design Masters podcast, host Philip welcomes Ash Chow, a launch strategist and conversion copywriter, who shares her journey from law school to becoming a renowned copywriter for creators and coaches.
They discuss the fundamentals of effective copywriting, understanding client pain points, and the importance of pre-launch content. Ash also explains her 'power framework' for successful launches and shares insights on the impact of AI on the copywriting industry.
Whether you're a creative professional looking to improve your website copy or interested in learning about strategic sales pages and pre-launch tactics, this episode offers valuable guidance and practical tips.
Ash Chow's website:
Ash Chow on LinkedIn:
https://www.linkedin.com/in/ashley-chow/
FREEBIE: How to Write a Kickass Sales Page: The proven steps to writing a high-converting sales copy ― without all the headbanging, blank stares, and second-guessing.
https://ashchow.com/salespageguide
#copywriting #marketing #branding #businessdevelopment #salespage
TOPICS:
_____________________________________________________
WEBSITE
https://www.philipvandusen.com
BONFIRE MASTERMIND:
https://philipvandusen.com/bonfire
BRAND•MUSE NEWSLETTER
https://www.philipvandusen.com/muse
CREATIVE PROFESSIONAL COACHING
https://philipvandusen.com/oneonone
BRAND CONSULTING
https://philipvandusen.com/brand-consulting
BRAND STRATEGY 101 COURSE
https://philipvandusen.com/bs101
YOUTUBE
https://www.youtube.com/c/philipvandusen
https://www.linkedin.com/in/philipvandusen/
THREADS
https://www.threads.net/@philipvandusen
https://www.facebook.com/philipvandusen.agency/
https://www.instagram.com/philipvandusen/
____________________________________
Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
7 Ways to Future-Proof Your Career
Episode sponsored by: Wix Studio
https://wixstudio.com
In this episode, Philip shares invaluable insights on how to future-proof your career amidst inevitable changes and challenges. He recounts his own seven major career pivots, emphasizing the importance of adaptability, continuous learning, and expanding skill sets.
Philip discusses current threats such as AI in design, the rise of independent contractors, and the shifting dynamics in the agency world, while highlighting new opportunities for growth in the evolving landscape.
This episode includes motivation, inspiration and practical advice on problem-solving, building research skills, embracing lifelong learning, creating an 'island empire,' nurturing additional skill sets, and being prepared to pivot when necessary to ensure long-term career success.
7 Ways to Future-Proof Your Career
__________________________________________
WEBSITE
https://www.philipvandusen.com
BONFIRE MASTERMIND:
https://philipvandusen.com/bonfire
BRAND•MUSE NEWSLETTER
https://www.philipvandusen.com/muse
CREATIVE PROFESSIONAL COACHING
https://philipvandusen.com/oneonone
BRAND CONSULTING
https://philipvandusen.com/brand-consulting
BRAND STRATEGY 101 COURSE
https://philipvandusen.com/bs101
YOUTUBE
https://www.youtube.com/c/philipvandusen
https://www.linkedin.com/in/philipvandusen/
THREADS
https://www.threads.net/@philipvandusen
https://www.facebook.com/philipvandusen.agency/
https://www.instagram.com/philipvandusen/
____________________________________
Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Episode sponsored by: Wix Studio
https://wixstudio.com
In this episode of the Brand Design Masters podcast, host Philip VanDusen welcomes David Brier, owner of DBD International and author of 'Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths' delve into the recent controversial Jaguar rebrand and its potential implications, discussing whether it is a bold risk or a disastrous move.
They explore key themes from David's new book, including the importance of corporate culture, the pitfalls of committees, and the competitive spirit needed to stay ahead.
David shares insights into building a resilient and innovative company culture, drawing on examples from his extensive industry experience.
The conversation provides deep understanding of the underpinnings of successful brand strategy and the vital role of a team-oriented culture.
Topics
• Jaguar Rebrand Controversy
• Committees and Corporate Culture
• David's New Book: Rich Brand, Poor Brand
• Nike's Internal Memo and Its Impact
• Recognizing and Fixing Broken Cultures
• Final Thoughts and Takeaways
David Brier's newest book
'Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths'
https://amzn.to/4glxcwn
David Brier on LinkedIn
https://www.linkedin.com/in/davidbrier/
David Brier on YouTube
https://www.youtube.com/@Risingabovethenoise
DDB International
https://www.risingabovethenoise.com
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____________________________________
Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Loren Greiff: Navigating the Job Market Today
Episode Sponsored by: Wix Studio
https://wixstudio.com
On this episode of the Brand Design Masters podcast, Philip welcomes career coach and strategist Lauren Greiff. Her company PortfolioRocket is a proprietary career curriculum enabling people to GET FOUND for 80-85% of the job opportunities that are not posted online - a methodology that treats executive job seeking like what it really is: a strategic campaign to claim your worth.
In our chat, Loren shares her expertise in helping VP-level and above executives secure roles more quickly and earn more. She emphasizes treating the executive job search as a strategic campaign and discusses the importance of storytelling, network building, and maintaining relevance in the job market.
Lauren also dives into the strategies to combat ageism and the role of personal branding in career advancement. The episode is filled with practical advice on leveraging one’s network and creating impactful content, making it a must-listen for job seekers and professionals aiming to elevate their careers.
Topics:
• Introduction to the Podcast and Guest
• Addressing Ageism in Executive Job Searches
• The Power of Storytelling in Career Building
• Networking Strategies for Career Advancement
• Building a Personal Brand and Content Creation
• Lauren's Personal Journey and Career Advice
• Current Trends and Final Thoughts
Loren's Website:
https://www.portfoliorocket.com/
Loren on LinkedIn:
https://www.linkedin.com/in/lorengreiff/
Loren's podcast:
Career Blast in a Half
https://podcasts.apple.com/us/podcast/career-blast-in-a-half/id1670977528
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____________________________________
Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
How to Find Freelance Clients
Podcast sponsor:
Wix Studio https://wixstudio.com
This episode delves into effective methods for securing freelance clients. It explores two primary approaches: promotion, where you actively reach out to potential clients, and attraction, where you draw clients to you through strategic actions. Key topics include leveraging personal connections, the importance of personalized communication, the power of video messaging, and the use of advertising on platforms like Facebook, Google, and LinkedIn. The episode also covers the benefits of listing sites, the value of local community engagement, and the role of educational webinars and trainings. Additionally, it emphasizes the importance of building a comprehensive brand ecosystem and consistent content marketing. Finally, a 'secret weapon' strategy is revealed, focusing on using LinkedIn to jump directly into decision and action stages through well-crafted referral requests and free brand audits.
#businessdevelopment #marketing #clientacquisition #graphicdesign #freelancing #salesfunnel
• Introduction to Freelance Clients
• Promotion vs. Attraction: The Two Ways to Get Clients
• Leveraging Your Network: The Low-Hanging Fruit
• The Power of Personalized Communication
• Using Video to Stand Out
• Old School Advertising Techniques
• Effective Use of Listing Sites
• Teaching and Training as a Business Development Tool
• Building Your Brand Ecosystem
• Content Marketing and Its Importance
• The Secret Weapon: Jumping Directly to Decision and Action
• Conclusion and Final Thoughts
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BRAND STRATEGY 101 COURSE
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____________________________________
Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Email List Building: Strategies and Tips
Podcast sponsor:
Wix Studio https://wixstudio.com
In this episode, the Philip discusses the importance of building an email list and offers practical advice on how to create and grow one effectively. Emphasizing the value of owning your marketing real estate, the speaker provides step-by-step guidance on acquiring email subscribers, choosing the right email service provider, and using content as a lure.
Various lead magnet ideas such as ebooks, checklists, and resource lists are explored, along with tips on promoting them via social media and partnership opportunities.
This episode underscores the significance of asking for signups and leveraging other platforms for visibility, while also stressing the efficacy of pop-ups despite their general unpopularity.
#emailmarketing #emaillist #email #branding #marketing
• Introduction to Email Marketing
• Why Building an Email List is Crucial
• Starting Your Email List from Scratch
• Using Content to Attract Subscribers
• Creating Effective Lead Magnets
• Promoting Your Lead Magnets
• Leveraging Partnerships and Appearances
• Conclusion and Final Tips
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BRAND STRATEGY 101 COURSE
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____________________________________
Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Top 10 Branding Trends for Small Businesses in 2024
Podcast sponsor:
Wix Studio https://wixstudio.com
In this episode, the discussion centers on the top 10 branding trends that small businesses should focus on in 2024. The key trends highlighted include building a compelling digital presence, leveraging social media for branding, adopting sustainable and ethical branding practices, and personal branding for entrepreneurs.
Other crucial points cover the significance of content marketing, targeting niche markets, investing in brand strategy and storytelling, understanding the limitations of DIY design tools, utilizing technology in branding, and the benefits of networking and collaboration. The episode also features mentions of services like brand consulting and a mastermind community called Bonfire.
#smallbusiness #branding #marketing #trends
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____________________________________
Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Episode Sponsored by:
Wix Studio: https://wixstudio.com
In this candid and informal rant, Philip shares nine crucial pieces of advice for creative professionals navigating today's challenging job market. Drawing from over 30 years of experience, Philip emphasizes the importance of self-advocacy, understanding HR's role, building a personal brand, and maintaining a mindset of continual learning.
He also discusses industry ageism, the significance of networking, having a versatile skill set, and the complexities surrounding non-compete agreements. Additionally, Philip introduces 'Bonfire, the mastermind community aimed at helping mid to late-career creative professionals build their personal brands and professional independence.
#creativecareers #graphicdesign #personalbranding #careeradvice
00:00 Introduction and Context
01:26 You Are Number One
02:13 HR is Not Your Friend
04:11 Career Insurance: Personal Brand
06:00 Ageism in Creative Industries
08:39 Networking: Who You Know Matters
10:58 Zen Beginner's Mind: Constant Learning
13:20 Skill Sets: T-Shaped vs. V-Shaped
14:48 Show Your Work: Navigating Non-Compete Agreements
18:28 Conclusion and Bonfire Community
________________________________________
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https://philipvandusen.com/oneonone
BRAND CONSULTING
https://philipvandusen.com/brand-consulting
BRAND STRATEGY 101 COURSE
https://philipvandusen.com/bs101
YOUTUBE
https://www.youtube.com/c/philipvandusen
https://www.linkedin.com/in/philipvandusen/
THREADS
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https://www.facebook.com/philipvandusen.agency/
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____________________________________
Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
In this episode of the Brand Design Masters podcast, host Phillip VanDusen welcomes Robert Smith, an internationally recognized branding expert, professor, and author. They discuss the importance of investing time in oneself rather than focusing on transient technical skills, emphasizing the value of creativity, peer interaction, and mental health.
Robert shares insights from his latest book 'Stop Looking for Zebras', which guides creative professionals on achieving long-term career success. Key topics include the relevance of human-driven creativity in the face of AI advancements, the significance of networking and mentorship, and strategies for maintaining passion and confidence in the creative industry.
#branddesign #creativecareers #creativity #graphicdesign
Episode Sponsored by:
WIX STUDIO: https://wixstudio.com
ROBERT SMITH
Book: "Stop Looking for Zebras": https://a.co/d/54KQRlP
ThinkSmith Website: https://www.think-smith.com/
00:00 The Best Investment for Longevity in the Industry
00:25 Introduction to the Brand Design Masters Podcast
00:42 Meet Robert Smith: Branding Expert and Author
01:50 The Journey of Writing 'Stop Looking for Zebras'
03:49 Teaching Design: Beyond Technical Skills
08:33 Addressing Self-Confidence in Creative Careers
12:47 The Impact of AI and Automation on Design
17:58 Strategies for Creative Professionals to Stand Out
21:21 Marty Neumeier's Packaging Success
22:32 The Reality Behind Rockstar Designers
23:55 Investing in Yourself Post-COVID
26:35 The Power of Mastermind Groups
27:41 The Importance of Networking
35:45 Recognizing Career Transformations
37:06 Career Goals and Bear Traps
40:28 Conclusion and Final Thoughts
________________________________________
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____________________________________
Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
In this episode, I sit down with Maureen Clough, a passionate advocate for age inclusion and the host of the popular podcast It Gets Late Early.
Maureen is a former journalist and director of strategic partnerships for a variety of tech companies turned speaker, podcaster, and career strategist for professionals over 40. Her advocacy has been highlighted in outlets such as Wired, Business Insider, and Inside Edition.
Maureen first caught my attention with a viral LinkedIn post reacting to the ageist language she discovered in Indeed’s Career Guide, a moment that ignited a broader conversation about the challenges facing seasoned professionals in today’s workforce.
During this insightful conversation, Maureen shares her personal journey, the origins of her podcast, and the inspiration behind her mission to fight ageism in the tech industry. We explore the parallels and differences in how age discrimination manifests in various industry sectors, and Maureen offers actionable advice for shifting societal mindsets, improving hiring practices, holding companies accountable for their actions and embracing the value of intergenerational teams.
This episode is packed with valuable insights for anyone navigating a career in their 40s and beyond, and those looking to create more inclusive work environments.
Episode Sponsored by:
WIX STUDIO: https://wixstudio.com
Maureen Clough Podcast "It Gets Late Early":
https://www.itgetslateearly.com/podcast
Maureen Clough on LinkedIn:
https://www.linkedin.com/in/maureenwclough/
#ageism #tech #personalbranding #careeradvice #careerdevelopment
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____________________________
Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
