If you’re building a brand (or rebranding one that no longer feels like you), this episode is your blueprint for doing it right. Ashley breaks down the most common branding mistakes new entrepreneurs make—from skipping strategy and obsessing over logos, to chasing trends and mistaking aesthetics for true art direction.
She shares real client stories and actionable insights to help you avoid the DIY trap, create real alignment, and build a brand that not only looks good—but feels right and converts.
Whether you're launching something new or just tired of redoing your website for the third time, this episode is packed with clarity, direction, and no-fluff guidance.
🎧 In this episode:
Why a logo is not your brand
What art direction actually means (and why it matters)
How to create emotional resonance through visuals
The one thing that makes your brand unforgettable
Ready to bring your brand into alignment?
Visit bloomvirtual.co to book a discovery call.
Episode Summary:
In this episode of The Brand Bloomprint, Ashley King sits down with Christine Fernandes to unpack what real networking looks like for women entrepreneurs. If the idea of pitching yourself at awkward events makes you cringe, you’ll love this conversation. Christine shares how vulnerability, consistency, and genuine curiosity can turn business networking into a powerful tool for growth and connection — minus the sleaze.
From solo business owners to community builders, there’s wisdom here for every stage.
What You’ll Learn in This Episode:
How to shift from “selling” to serving in your networking mindset
Why vulnerability is your greatest networking tool
The biggest mistake solopreneurs make when trying to build relationships
How to follow up in a way that builds trust and rapport
What authentic social media presence really means
Tips to start creating your own community (even if you're introverted)
Top Quotes:
"Lead with you, not your offer."
"Be curious about others first."
"Authenticity goes a long way."
Connect with Christine Fernandes:
FB Group Community (20K+): https://www.facebook.com/groups/professionalwomenmeetup
Website: https://prowomenmeet.com/
Links & Resources Mentioned:
The Brand Bloomprint Newsletter – Weekly drops of brand-building wisdom
Work With Us at Bloom & Co. – Strategy, branding, and creative VA support
Listen to More Episodes – On Spotify
What exactly is company collateral—and how is it different from branding?
In this episode of The Brand Bloomprint, Ashley breaks down the five foundational pieces of company collateral every modern business needs to grow with clarity, confidence, and consistency. From pitch decks and brand guidelines to digital business cards and social templates, you’ll learn how these tangible tools help your brand show up intentionally across every touchpoint.
Ashley shares real client insights, explains the difference between branding and collateral in simple, practical terms, and offers guidance on how to audit your current materials so your business can truly reflect your value.
If you’re ready to refine how your brand is showing up in the world and want expert support bringing it all together, visit bloomvirtual.co to explore our brand and creative services.
Welcome back to The Brand Bloomprint! Today’s episode is extra close to my heart because I’m sitting down with someone who’s shaped my life more than anyone else—my mom, Louise Côté.
With Mother’s Day just behind us, I felt inspired to share a glimpse of her incredible journey—from her corporate days as a headhunter to becoming a life coach, author, and founder of L’Institut de Coaching Holistique, where she helps others lead with purpose and connect soul-to-soul.
In this heartfelt conversation, we explore:
✨ Why reconnecting with your why is essential in life and business
✨ How to listen to the subtle wisdom of your body, soul, and higher self
✨ A simple, powerful exercise you can try today to check if something is truly right—or wrong—for you
✨ Simple ways to realign when you feel off track or disconnected
✨ One powerful reflection to help you tune in to your purpose this week
And since my mom is French, you might hear us sprinkle in a little accent along the way—just part of the charm of this special episode!
If you’ve been craving deeper alignment or feel ready to reconnect with your purpose, Louise is one of the best. While most of her programs are in French, she does offer private 1:1 coaching in English. You can explore her work and get in touch at www.institutdecoachingholistique.com.
Let’s dive in.
Have you outgrown the brand that helped you start? In this episode, Ashley King explores what it really means to let go of your “starter brand” and step into the next powerful version of yourself.
We talk about the signs it’s time to rebrand, why it’s more than just a visual update, and how real alignment can shift everything—from the way you show up to the way you grow your business.
If you're ready to build a brand that feels as good as it looks, explore how we can support you at bloomvirtual.co.
Want a head start? Download our free Brand Strategy Checklist here to help you know if it’s time to rebrand—and where to begin.
You can also book a free discovery call to talk about your next chapter.
Your evolution deserves to be seen—and your brand should grow with you.
In this episode, Ashley shares the BLOOM Method—her agency’s signature holistic branding framework designed to help purpose-led businesses grow with clarity, cohesion, and confidence. Whether you're rebranding, launching, or refining your presence, this approach blends strategy, soulful storytelling, and elevated design to align your brand from the inside out.
Episode Highlights:
What holistic branding really means
The 5-part BLOOM Method explained step by step
How your brand evolves as you evolve
A real client story of transformation
Tips for knowing when it’s time to rebrand or realign
Learn more about working with Bloom & Co: https://bloomvirtual.co
Follow us on Instagram: @bloomvirtualco
If this episode resonates, don’t forget to leave a review, share it with a fellow founder, or DM us your thoughts. We love hearing from you!
Are you stuck doing everything in your business, from admin tasks to social media to client work? If so, it’s time to make the shift from solopreneur to CEO.
In this episode of The Brand Bloomprint, I’m sharing my personal journey of overcoming perfectionism and learning to delegate effectively. I’ll break down:
If you’re feeling overwhelmed and stuck in the day-to-day grind, this episode will help you reclaim your time, focus on growth, and finally step into your CEO role.
🎧 Listen now and let’s build your dream team together!
Need a VA or marketing team to help you scale? Let Bloom & Co. take care of the details while you focus on growth. Book a consultation today!
Struggling with email marketing? You’re not alone! Most small business owners either have poorly designed emails that don’t reflect their brand OR they’re sending sales-heavy emails that make people hit "unsubscribe." In this episode of The Brand Bloomprint, we’re fixing both!
I’ll walk you through:
✅ The two biggest email mistakes small business owners make
✅ How to design branded emails using Canva (even if your email platform is limiting!)
✅ The 80/20 rule for engaging, non-salesy emails
✅ A simple email formula to boost opens, engagement, and conversions
Ready to elevate your emails without the stress? Our branding experts and virtual assistants at Bloom & Co. can help you craft beautiful, on-brand emails that connect and convert!
Learn more & book a consultation at www.bloomvirtual.co
BLOOM Virtual Co has evolved, and so has our brand. In this episode, I take you behind the scenes of our website redesign and brand repositioning—why we did it, the strategic thinking behind it, and how it’s helping us attract and support purpose-driven brands like yours.
As a boutique design agency and virtual assistant support team, we specialize in helping entrepreneurs launch, grow, and scale their brands through strategic branding, impactful design, and long-term creative support. Our new website reflects that mission, and I’m sharing exactly how we approached this transformation—so you can take inspiration for your own brand.
Key Takeaways:
✨ Why we needed a redesign & how we repositioned Bloom & Co.
✨ The importance of clarifying your niche & refining your messaging
✨ How branding, design, and website strategy align for long-term growth
✨ What you should consider if you’re looking to elevate your own brand
Check out our new website & see our transformation for yourself:
Explore BLOOM Virtual Co. → www.bloomvirtual.co
Let’s Connect!
💬 DM me on Instagram → @bloomvirtual.co
💌 Work with us → www.bloomvirtual.co/contact
If you loved this episode, don’t forget to subscribe & leave a review! Let’s build brands with purpose—together.
Kicking Off 2025: The Power of Delegation and Building a Strong Team
As we dive into a brand-new year, it’s time to set intentions, tackle overwhelm, and take your business to the next level. In this episode, I’m sharing how I’ve structured my January goals, the key lessons I’ve learned about the power of delegation, and why building a strong, connected team has been a game-changer for my business.
We’ll cover:
- How to recognize overwhelm as an opportunity for growth.
- The secret to delegating effectively and freeing up your time.
- Tips for building a team that aligns with your vision and values.
Whether you’re an entrepreneur spinning your wheels or a leader looking to scale sustainably, this episode is packed with practical insights to help you start 2025 strong.
Tune in, take notes, and get ready to build the team and business of your dreams!
Visit us at www.bloomvirtual.co to learn more about how we can support your business with our Branding + Web Design Services to our Creative Virtual Assistant Agency.
Don’t forget to subscribe, leave a review, and share this episode with someone who needs it. Let’s make this year your most impactful yet!
Ready to make 2025 your best year yet? In this episode of The Brand Bloomprint, we’re breaking down how to create a powerful 12-month plan to achieve your goals and stay focused throughout the year.
You’ll learn how to:
✨ Reflect on 2024 to identify key lessons and wins
✨ Build a clear and inspiring vision for 2025
✨ Set SMART goals that are actionable and achievable
✨ Map out monthly milestones to stay on track
✨ Use a review system to adjust and refine as you go
✨ Celebrate your progress to stay motivated
Whether you’re looking to grow your business, nurture personal growth, or tackle new challenges, this episode is packed with practical tips to help you thrive. Let’s make 2025 a year of intention, progress, and success—together!
Want to work with the BLOOM Team to launch a new business vision or brand in 2025? Click here to learn how we can help you.
In this episode, we dive deep into the differences between hiring a marketing agency versus working with a creative virtual assistant (VA). If you're a small business owner or entrepreneur trying to decide which route to take for your marketing needs, this episode is for you!
We’ll explore key factors like:
Tune in for valuable insights to help you make the right decision for your business, whether you're looking for long-term strategic growth or focused task support!
Looking to hire a CREATIVE VIRTUAL ASSISTANT for your business? Click here for more information.
Feeling overwhelmed trying to create content for every platform? In this episode, I’ll show you how to turn one piece of long-form content—like a blog post, podcast episode, or webinar—into a month’s worth of engaging social media posts, newsletters, and short-form videos.
But we’re not stopping there. You’ll also learn how to strategically tie your repurposed content into a funnel that guides your audience from discovering your brand to becoming loyal customers.
Here’s what you’ll learn:
✨ How to repurpose long-form content into smaller pieces for maximum reach.
✨ The three key stages of a content funnel and how to align your content with each step.
✨ Tools and tips to streamline your content planning and execution.
By the end of this episode, you’ll have a clear roadmap for creating a consistent, impactful content strategy that works for you.
Ready to simplify your content game and grow your audience? Tune in now!
Need our support to create your brand's funnel or content strategy? Reach out to BLOOM Virtual Co
"Shiny Object Syndrome & Staying True to Your North Star"
In this solo episode of The Brand Bloomprint, host Ashley King dives into the all-too-common challenge of shiny object syndrome. Entrepreneurs are bombarded with new ideas, tools, and trends daily – but jumping from one to the next can leave us feeling scattered and off-course. Ashley explores why we’re drawn to these “shiny objects,” the impact it can have on our brand and progress, and how to stay laser-focused on our North Star – the ultimate goal that guides everything we do. Tune in for actionable tips on prioritizing projects, creating a filter for distractions, and embracing the discipline to reach your long-term goals.
For more branding tips and personalized support, visit Bloom & Co – a creative agency dedicated to helping women-led businesses shine.
In this episode, we dive deep into the world of branding and explore the crucial difference between basic branding and holistic brand design. As an entrepreneur, it’s not enough to just have a logo or website. You need to build an emotional connection with your audience—something that sets you apart from competitors and makes your brand unforgettable.
We’ll discuss:
Whether you’re a new business owner or a seasoned entrepreneur, this episode will give you actionable insights to take your brand from ordinary to extraordinary!
Resources Mentioned in this Episode:
Connect with Us:
Call to Action: If you enjoyed this episode, please subscribe, rate, and leave a review! Share it with fellow entrepreneurs who want to build an authentic and lasting brand. Let’s create something that truly connects!
Welcome back to another episode of The Brand Bloomprint!
I'm your host, Ashley King, founder of BLOOM Virtual, a Toronto-based creative agency. In today’s episode, we’re tackling a critical topic for any business owner: the top 10 reasons why your website is not converting.
Your website is often the first impression potential customers have of your brand, and if it’s not converting visitors into customers, you could be missing out on valuable opportunities. Join me as we explore common pitfalls and actionable strategies to enhance your website's performance.
Key takeaways in this episode:
Whether you’re revamping an existing site or launching a new one, this episode will provide you with insights to ensure your website truly represents your brand and converts visitors effectively.
Need more support from the BLOOM Creative team?
We know all too well that being an entrepreneur comes with a roller coaster ride of emotions, from exhilarating highs to nerve-wracking lows. To successfully navigate the unpredictable terrain of entrepreneurship, we think it’s essential to adopt a holistic approach that encompasses business strategies, personal well-being, and the power of a supportive network.
Listen to this episode to get all of Ashley's tips for balanced success.
For more information about BLOOM VIRTUAL Co
Visit : www.bloomvirtual.co
In this episode of THE BRAND BLOOMPRINT, we explore the critical question: "Is It Time for a Rebrand? Know When to Refresh Your Brand Identity."
Discover the key signs that indicate when your business might need a brand refresh, from evolving business directions and outdated brand images to mergers, acquisitions, and more. We delve into real-life examples of successful rebrands, like Dunkin', Old Spice, and Airbnb, to illustrate the power of a well-executed rebranding strategy.
Whether you're dealing with a negative reputation, struggling to differentiate from competitors, or targeting a new audience, this episode provides valuable insights.
Plus, learn about the holistic branding and identity design services offered by Bloom Virtual, a top branding agency dedicated to helping businesses thrive. Tune in for expert advice and actionable tips on how to keep your brand relevant and impactful in a fast-paced market.
In this episode of The Brand Bloomprint, we dive deep into the enchanting world of soul-led business. Join your host, Ashley King, as we explore how to embrace centered leadership and trust our intuition to create a business that not only thrives but also resonates deeply with our core values.
We'll discuss the journey of self-reflection, authenticity, and emotional intelligence that forms the foundation of centered leadership. Discover the art of aligning your company’s goals with the sacred "why" behind them and learn how to navigate the common struggles entrepreneurs face in maintaining this balance.
Key points we cover:
Tune in for a heartwarming, insightful conversation that will inspire you to lead your business with grace, joy, and a sprinkle of magic. If you're ready to light up the world with your soul-led business, this episode is for you!
Don’t forget to subscribe, leave a review, and share this episode with fellow soul-led entrepreneurs. Let’s stay soulful and keep shining together!
Discover More at BLOOM Virtual Co
In the world of branding, terms like “brand design” and “brand strategy” are often tossed around. While they are related, they are not the same thing. Understanding the difference between these two concepts is crucial for any business looking to establish a strong brand presence. In this article, we’ll explore what brand design and brand strategy are, how they differ, and why both are essential for your business’s success.
Brand design is the visual aspect of your brand. It encompasses all the elements that customers can see, such as your logo, color scheme, typography, and other visual components. Essentially, it’s the face of your brand—the first thing people notice and the image they remember.
Brand strategy, on the other hand, is the blueprint for how you communicate your brand to the world. It’s a long-term plan for the development of a successful brand to achieve specific goals. Brand strategy is the foundation upon which your brand design is built.
How We Can Help You
If you are looking to develop a Brand Strategy or Brand Design for your business, connect with us here and tell us more about your goals and vision for your brand. We would love to support you.