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Brand Architects
Bora Celik
54 episodes
1 week ago
Bora Celik talks to leaders who build remarkable brands. Presented by collabs.io - building the opportunity economy for creators and brands.
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Entrepreneurship
Business
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All content for Brand Architects is the property of Bora Celik and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Bora Celik talks to leaders who build remarkable brands. Presented by collabs.io - building the opportunity economy for creators and brands.
Show more...
Entrepreneurship
Business
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Unlocking the Gut-Lung Axis: Dr. Vivek Lal's Journey from Scientist to Entrepreneur
Brand Architects
32 minutes 33 seconds
9 months ago
Unlocking the Gut-Lung Axis: Dr. Vivek Lal's Journey from Scientist to Entrepreneur

In this episode, Bora delves into the fascinating journey of Dr. Vivek Lal, a double board-certified physician scientist and an authority in microbiome research. Discover the following key topics discussed in detail:

Dr. Vivek Lal's Journey: Explore Dr. Lal's path from medical school to becoming a research scientist, highlighting his realization of the need for research to create a broader impact in healthcare.

Challenges in Academic Research: Understand the inefficiencies in the current academic and research system, where a significant portion of research funding does not reach consumers or patients, prompting Dr. Lal to venture into commercialization and entrepreneurship.

Entrepreneurship in Biotech: Learn about Dr. Lal's transition from a physician to an entrepreneur, founding companies like resbiotic Nutrition and Alveolus Bio, and the integration of business, clinical, and research expertise.

The Gut-Lung Axis: Delve into the innovative research on the gut-lung axis, where Dr. Lal and his team discovered the impact of gut microbiome on lung health, leading to the development of lung-specific probiotics.

Scientific Entrepreneurship: Discuss the unique challenges and opportunities of scientists becoming entrepreneurs, and the importance of product expertise in building a successful business.

Sanctifying the Supplement Industry: Explore Dr. Lal's mission to bring scientific validation to the supplement industry, emphasizing the need for clinical trials and efficacy in product development.

Marketing and Consumer Education: Examine the strategies employed to educate consumers about the science behind supplements without overwhelming them, and the importance of building trust through effective marketing.

Product Development and Market Fit: Analyze the process of achieving product-market fit for resbiotic's lung probiotic, and the subsequent development of additional products like prebiotics and postbiotics.

International Expansion and Future Goals: Look into resbiotic's plans for international market expansion and the challenges of entering new markets while maintaining product integrity.

Join us for an insightful conversation that bridges the gap between science and entrepreneurship, offering valuable lessons for aspiring entrepreneurs and established business owners alike.


Brand Architects
Bora Celik talks to leaders who build remarkable brands. Presented by collabs.io - building the opportunity economy for creators and brands.