In this episode, Bora sits down with Tyson White, founder of Salvation Brands, as he reveals his remarkable transformation from legendary runs at Quicksilver, Burton, and Nixon to multi-brand entrepreneur managing four revolutionary companies: SPC/LST, Brown Buffalo, Ruby Mint, and °bootcap. After 25 years building iconic brands during the golden era of action sports, Tyson shares how designing a watch for Navy SEALs became the catalyst that completely changed his approach to brand building.
For brand builders, this episode is packed with game-changing insights:
Discover the "Purpose-Built" Revolution – Learn how Tyson abandoned traditional seasonal trends and industry cycles to focus exclusively on solving real consumer problems, from cold toes on ski slopes to premium beach towels designed specifically for women in a male-dominated market
Master the Anti-Playbook Strategy – Understand why Tyson intentionally ignores competitor pricing, buyer expectations, and industry conventions, instead building products from pure vision upward with a simple 4X cost-to-retail formula that prioritizes quality over margin optimization
Navigate Multi-Brand Portfolio Management – Get insider strategies for simultaneously scaling four distinct brands at different lifecycle stages, including cash flow management challenges, strategic timing decisions, and how to avoid the trap of spreading resources too thin
Leverage Premium Direct-to-Consumer Success – See how SPC/LST built such a devoted following that premium retailers started approaching them unsolicited, despite products priced well above traditional action sports categories
Understand Vertical Integration Without Compromise – Learn how Tyson's brands maintain complete control over quality and brand integrity by refusing to cut corners for traditional retail price points, instead finding retailers who appreciate their elevated approach
Embrace AI While Preserving Authenticity – Explore Tyson's balanced perspective on integrating AI tools across marketing and business operations while maintaining the human craft and aesthetic vision that sets his brands apart
Whether you're looking to break free from industry conventions, build a portfolio of complementary brands, or transition from corporate success to entrepreneurial freedom, Tyson's candid discussion of both triumphs and ongoing challenges provides a masterclass in building brands with uncompromising vision and authentic purpose.
In this episode, Bora dives deep with Ben Conniff, co-founder of Luke's Lobster, as he reveals the extraordinary journey from answering a simple Craigslist ad to building a global seafood empire. Ben shares how he transitioned from food writer to restaurant entrepreneur, partnering with third-generation lobsterman Luke Holden to revolutionize how premium Maine lobster reaches consumers around the world.
For brand builders, this episode is packed with actionable insights:
Whether you're building a food brand, considering vertical integration, or looking to expand from a single brick-and-mortar location to a multi-channel business, Ben's candid discussion of both challenges and triumphs provides a masterclass in authentic brand building with purpose at its core.
In this episode, host Bora Celik sits down with siblings Kristina and Matthew Orlić, founders of Qure Skincare, to reveal their extraordinary journey from a personal skin struggle to building a $50 million skincare technology brand in just three years.
After Matthew invested in a $5,000 industrial-sized LED light panel that transformed his skin, the siblings experienced their entrepreneurial "light bulb moment" - creating affordable, clinical-grade skincare technology for home use. Discover how Kristina's lifelong battle with skin problems and Matthew's experience losing $5 million overnight when a major retailer went bankrupt shaped their resilient business approach.
Product Development Reality Check: The siblings invested nearly half a million dollars and spent two years developing their LED mask with customizable treatment zones - hear about the unexpected challenges and trade-offs they faced bringing their vision to life
Strategic Marketing Decisions: Learn why they targeted the U.S. market rather than their home country of Australia, and how YouTube's educational format became their most powerful marketing channel
FDA Clearance Process: Understand what it takes to get medical devices properly certified, especially with innovative features
Founder Dynamics: Kristina and Matthew share their complementary "offense and defense" working relationship and how their different perspectives create both tension and strength
Competitive Protection: Discover how copycats with illegal marketing claims have become their biggest current challenge, with their brand protection agency taking down 150 fake sites in just one month
Future of Skincare Tech: The founders share their vision for the industry's future and why they believe personalized technology-driven solutions are replacing traditional skincare products
AI's Impact on E-commerce: Matthew explains why brands must adapt to AI-first environments and predicts AI shopping agents will fundamentally change how consumers discover products
Framework for Success: Matthew reveals his strategic framework for building successful e-commerce brands, including specific criteria like AOV over $100, daily usage, and solving vanity-driven problems
Whether you're developing a physical product, building a DTC brand, or navigating the complex world of e-commerce, this episode delivers practical wisdom from founders who transformed a personal problem into a multimillion-dollar global business. Listen for invaluable insights on product development, international expansion, founder dynamics, and protecting your brand in today's competitive landscape.
In this episode, Bora sits down with Jeanelle Teves, Chief Commercial Officer at Bugaboo, who shares her remarkable journey from spending nearly a decade at Nike to leading one of the world's most prestigious parenting brands.
Jeanelle reveals the untold story behind Bugaboo's meteoric rise from its Dutch design origins to becoming a global phenomenon—including that iconic "Sex and the City" moment that wasn't even planned! Discover how this premium stroller brand tests their products to withstand 3,000 miles of continuous use (the equivalent of pushing from New York to Los Angeles) and why parents still proudly identify as "Bugaboo moms" even when their children are teenagers.
For brand builders, this episode offers invaluable insights on:
Whether you're building a premium product brand, looking to foster deeper consumer connections, or interested in creating products with genuine longevity, Jeanelle's strategies for balancing innovation with legendary quality will transform how you approach your brand development.
Listen now to learn how Bugaboo continues to thrive in the crowded parenting product space by staying laser-focused on their unique strengths while putting new parents at the center of everything they do.
In this conversation, Bora chats with Sarah O'Leary, CEO of Willow. We dive deep into how a revolutionary product transformed an entire industry by putting mothers' needs first. Sarah shares the fascinating journey of how Willow created the world's first all-in-one in-bra wearable breast pump, shifting from clunky wall-tethered devices to a sleek, mobile solution that's changed how women experience postpartum life.
For brand builders, this episode offers invaluable insights into:
Sarah also discusses how Willow's customer-centric philosophy has shaped their product development, their approach to working with influencers like Ashley Tisdale, and why they've chosen to focus deeply on the postpartum journey rather than expanding beyond it. For entrepreneurs and marketers looking to disrupt categories through meaningful innovation, this conversation provides a masterclass in building a brand with purpose.
In this conversation, Bora sits down with Larissa Thomson, founder of ONDA Beauty, to uncover her remarkable transition from a 27-year career in fashion magazines to creating one of the most respected clean beauty retail spaces in the industry.
Larissa shares the "lightning bolt moment" that sparked her vision for ONDA Beauty—a middle-of-the-night epiphany that provided complete clarity on what the brand would look, feel, sound, and smell like. She reveals how this intuitive vision gave her unwavering confidence to pursue brick-and-mortar retail in 2015, despite warnings that "retail was dead."
For brand builders, this episode delivers invaluable insights on:
Larissa also discusses her partnership with actress Naomi Watts, her rigorous product testing process, and her vision for ONDA's future, including potential hotel collaborations and developing the brand's own product line.
This episode offers a masterclass in building a distinctive retail brand that stays true to its founder's vision while evolving to meet customer needs and market opportunities. Whether you're just starting your brand journey or looking to scale while maintaining authenticity, Larissa's experience provides both inspiration and practical guidance.
In this conversation, Bora chats with Amy Chiu, founder/CEO of Dear Brightly. We explore the fascinating journey of how an embarrassing moment in an engineering meeting launched a skincare brand. Amy shares her transition from roles at Airbnb, Google, and Optimizely to creating a pioneering telehealth skincare company focused on prescription-grade retinoids.
For brand builders, this episode delivers crucial insights on:
Amy also candidly discusses current business challenges, including efficient customer acquisition in today's market and technical debt management while balancing rapid growth. Whether you're building a beauty brand, a telehealth company, or any direct-to-consumer business, this episode provides a masterclass in authentic brand building focused on solving real customer problems.
In this episode, Bora chats with Carolina Oliveira, who takes us through her remarkable journey from being a stem cell biology PhD to becoming the founder of OneSkin, a revolutionary skincare brand that's changing the anti-aging industry. This episode is a must-listen for brand builders and entrepreneurs who want to understand how to:
- Transform groundbreaking scientific research into a successful consumer brand
- Navigate the transition from technical expert to business leader
- Create a unique market position in an oversaturated industry
- Build authority and credibility through strategic partnerships with industry leaders
- Effectively communicate complex scientific concepts to consumers
- Develop authentic marketing messages that resonate with health-conscious consumers
Carolina shares the fascinating story of how her team spent four years testing molecules until they discovered OS1, a peptide that could actually reverse skin aging at the cellular level. She reveals how they made the bold decision to launch their own brand instead of licensing their technology to established beauty companies, despite having no marketing experience.
You'll learn about their innovative approach to product validation, how they built credibility by connecting with influential figures like Peter Diamandis and David Sinclair, and their unique positioning strategy around "skin longevity" that helped them stand out in the crowded skincare market.
This episode offers invaluable insights for anyone looking to build a science-based brand, transition from technical expertise to entrepreneurship, or create a unique market position based on innovation and authenticity. Carolina's journey demonstrates how deep technical expertise combined with clear vision and strategic thinking can create a breakthrough brand in any industry.
In this episode, Bora chats with Michelle Simmons, who shares her remarkable journey of building Slow North, a premium natural candle and wellness brand, from her garage while on maternity leave. Originally planning it as an Amazon-only business, Michelle's story takes an unexpected turn when she decides to make the products herself, leading to exponential growth and valuable lessons for aspiring brand builders.
Key insights you'll learn:
- How to validate your product through real customer interactions at farmers markets and craft fairs
- The strategic pivot from wholesale to DTC (Direct-to-Consumer) and why it matters for modern brands
- Practical insights on scaling from a one-person operation to managing a team of 11
- The power of experiential retail: How Slow North's candle-making classes became a major revenue driver
- Creating authentic brand collaborations and leveraging Instagram influencer partnerships effectively
- Essential lessons on managing seasonality in product-based businesses
- Real talk about navigating post-COVID business challenges and adapting to market changes
- The journey from $0 retail days to securing partnerships with major retailers like Anthropologie and Crate & Barrel
Whether you're dreaming of launching your own product line or looking to scale your existing brand, this episode offers actionable insights on building an authentic, sustainable business while maintaining work-life balance. Michelle's candid discussion about the ups and downs of entrepreneurship, including recent challenges with wholesale decline and the shift towards direct customer relationships, provides valuable perspective for any brand builder's journey.
For anyone interested in sustainable business practices, handmade products, or retail strategy, this conversation offers a masterclass in organic brand growth and authentic customer connection.
In this episode, Bora chats with Dr. Courtney Rubin, co-founder of Fig.1 and practicing dermatologist. She reveals how she's revolutionizing the skincare industry by making high-end, science-backed formulations accessible to everyone. For brand builders and entrepreneurs, this episode is packed with invaluable insights on:
- The fascinating origin story of Fig.1, sparked by observations from Dr. Rubin's dermatology practice where patients couldn't afford $300+ products
- How to identify and capitalize on market opportunities by cutting into high industry margins to create competitive advantage
- The power of finding the right co-founder: Learn how a dermatologist and VC partner combined their unique strengths to build a successful brand
- Inside look at product development: Why Fig.1 spent two years developing their initial product line and how they maintain scientific rigor in their formulations
- Sustainable packaging innovation: Understanding the challenges and opportunities in creating eco-friendly packaging systems
- Marketing strategy deep-dive: Why a 360-degree approach across multiple channels is crucial for success in today's crowded skincare market
- Global expansion insights: How Fig.1 successfully entered international markets through strategic retail partnerships
Perfect for entrepreneurs interested in:
- DTC brand building
- Science-based product development
- Sustainable packaging innovation
- Premium to mass market strategies
- Finding the right co-founder
- Marketing in crowded spaces
- International retail expansion
Don't miss this episode if you're looking to understand how to combine scientific expertise with business acumen to create a successful consumer brand that delivers genuine value to customers while maintaining strong profit margins.
In this episode, Bora chats with Kelly Kreusler, co-founder of Crunchi. She shares her remarkable journey from pharmaceutical sales to revolutionizing the clean beauty industry. Discover how a chance meeting at a mom's night out led to a powerful partnership that would challenge the status quo in beauty manufacturing.
For brand builders, this episode offers invaluable insights into:
- Building a brand with zero industry experience and turning "no's" into opportunities
- The power of unwavering standards in product development and why refusing to compromise can become your biggest competitive advantage
- How to launch with minimal products (they started with just 4-5 SKUs) and grow based on customer feedback
- Alternative marketing strategies: Learn how Crunchi grew without traditional advertising, leveraging direct sales and word-of-mouth
- Navigating the transition from a small founding team to managing a large organization while maintaining an entrepreneurial culture
- The importance of listening to customer demands in shaping product development (their expansion from cosmetics to skincare)
- How to differentiate your brand in an increasingly crowded "clean" marketplace
- Strategic insights into the future of clean beauty and why body care products represent the next big opportunity
Kelly also shares candid details about their early challenges with manufacturers, the importance of extensive product testing, and how they maintained their strict, clean beauty standards despite pressure to compromise. This episode is particularly valuable for entrepreneurs looking to enter the beauty industry or any market where product integrity and brand trust are paramount.
Perfect for entrepreneurs who want to understand how to build a trusted brand in a "messy" marketplace while staying true to their mission and values.
In this episode, Bora delves into the fascinating journey of Dr. Vivek Lal, a double board-certified physician scientist and an authority in microbiome research. Discover the following key topics discussed in detail:
Dr. Vivek Lal's Journey: Explore Dr. Lal's path from medical school to becoming a research scientist, highlighting his realization of the need for research to create a broader impact in healthcare.
Challenges in Academic Research: Understand the inefficiencies in the current academic and research system, where a significant portion of research funding does not reach consumers or patients, prompting Dr. Lal to venture into commercialization and entrepreneurship.
Entrepreneurship in Biotech: Learn about Dr. Lal's transition from a physician to an entrepreneur, founding companies like resbiotic Nutrition and Alveolus Bio, and the integration of business, clinical, and research expertise.
The Gut-Lung Axis: Delve into the innovative research on the gut-lung axis, where Dr. Lal and his team discovered the impact of gut microbiome on lung health, leading to the development of lung-specific probiotics.
Scientific Entrepreneurship: Discuss the unique challenges and opportunities of scientists becoming entrepreneurs, and the importance of product expertise in building a successful business.
Sanctifying the Supplement Industry: Explore Dr. Lal's mission to bring scientific validation to the supplement industry, emphasizing the need for clinical trials and efficacy in product development.
Marketing and Consumer Education: Examine the strategies employed to educate consumers about the science behind supplements without overwhelming them, and the importance of building trust through effective marketing.
Product Development and Market Fit: Analyze the process of achieving product-market fit for resbiotic's lung probiotic, and the subsequent development of additional products like prebiotics and postbiotics.
International Expansion and Future Goals: Look into resbiotic's plans for international market expansion and the challenges of entering new markets while maintaining product integrity.
Join us for an insightful conversation that bridges the gap between science and entrepreneurship, offering valuable lessons for aspiring entrepreneurs and established business owners alike.
In this episode, Bora chats with John Antonelli, who reveals how a moment of clarity during his honeymoon transformed him from a CPA into the co-founder of Austin's first cut-to-order cheese shop. This episode is packed with invaluable insights for entrepreneurs and brand builders, including:
• The power of redefining success: Learn how John and his wife Kendall set themselves up for success by focusing on achievable goals rather than traditional metrics, and how this mindset helped them survive their crucial first 18 months
• Strategic business rollout: Discover their innovative approach to maintaining relevance and buzz by methodically introducing new services every 2.5 months, from cheese tastings to event spaces
• Pivoting from product to experience: Understand how they transformed from a simple cheese shop into an "experience economy" business, hosting over 16,000 people during the pandemic and winning "Best Pivot in Austin"
• Building authentic brand differentiation: Learn how they competed with retail giants like Whole Foods by focusing on personalized experiences and product quality
• The evolution of vision: Follow their journey from a 700-square-foot shop to a multi-location business with 38 team members, and how a mental health crisis led to a complete business vision overhaul
Whether you're dreaming of starting your own retail business, looking to pivot your existing brand, or seeking inspiration for creating memorable customer experiences, this episode provides a masterclass in authentic brand building and business evolution.
Perfect for entrepreneurs who believe in the power of passion with purpose and want to learn how to turn their expertise into unforgettable customer experiences.
In this episode, Bora chats with immigrant entrepreneurs Luis Gramajo and Hans Schrei and shares their remarkable journey from selling cookies at Austin farmers markets to building Wunderkeks, a million-dollar cookie brand that caught the attention of celebrities and landed them features in Vanity Fair and Wall Street Journal.
Learn how they:
- Transformed a pandemic crisis of 25,000 unsold cookies into a viral social media sensation
- Scaled from zero online presence to $1.7M in e-commerce sales in just 9 months
- Used farmers markets as a testing ground for product development, pricing, and brand messaging
- Discovered unexpected customer demographics that shaped their marketing strategy
- Built powerful brand storytelling that attracted celebrity partnerships and national media attention
- Navigated the challenges of scaling rapidly while maintaining product quality and customer experience
- Dealt with a devastating investor situation that led to losing their beloved brand
But the story doesn't end there. Luis and Hans reveal how they rose from the ashes to create The Sunday Afternoon Project, helping other entrepreneurs harness the power of authentic storytelling through AI-powered narrative analysis.
Perfect for: Brand builders, entrepreneurs, especially immigrant founders looking to stand out in competitive markets through authentic storytelling and brand building. This episode offers practical insights on testing products, scaling operations, and using personal narrative to create deeper connections with customers.
A must-listen for anyone interested in how to build a brand that goes beyond just selling products to creating meaningful customer experiences and lasting impact.
In this episode, Bora sits down with Marina Larroudé, founder of the luxury footwear brand Larroudé. She shares her remarkable journey from being the VP of Fashion at Barneys to launching her own successful shoe brand during the pandemic. For brand builders and entrepreneurs, this episode is packed with invaluable insights on:
- The reality of bootstrapping a luxury brand: Learn how Marina and her husband launched their shoe brand with just $4,000 for their website, operating from their dining room for two years to save costs
- Manufacturing insights: Discover how they navigated shoe production without prior manufacturing experience, and how they evolved to owning their own factory
- Market positioning strategy: Understanding the white space in the $300-350 luxury shoe market that bigger retailers claimed "shouldn't exist"
- Marketing on a budget: How they leveraged industry relationships, built their first campaign with traded services, and grew through authentic influencer partnerships without paying for endorsements
- Rapid market adaptation: Learn how they pivoted their inventory strategy when post-pandemic "revenge shopping" completely changed customer preferences
- Data-driven decision making: Their approach to balancing creative instincts with analytical insights for product development and marketing
- Operational scaling: Current challenges and solutions in managing rapid growth, including hiring 200 people for manufacturing
- Future innovations: Their expansion into sneakers and how they're using AI to enhance their creative processes
Whether you're planning to launch a fashion brand or scaling an existing business, Marina's candid insights about bootstrapping, manufacturing, marketing, and scaling a luxury brand provide a masterclass in entrepreneurship. This episode is especially valuable for founders who want to understand how to build a premium brand without massive capital investment.
Join Bora for an inspiring conversation with Sidra Qasim, co-founder of Atoms, as she shares her remarkable journey from building Pakistan's first Y Combinator company to establishing a thriving direct-to-consumer shoe brand in New York City. In this episode, you'll learn:
• The power of "building in public" and how transparency helped Atoms build a 40,000-person waitlist before launch
• How constraints can become advantages - learn how Atoms turned their limitation of only having size 10.5 samples into an exclusive testing program
• The art of community building - from leveraging Twitter in the early days to collaborating with artists and taste-makers
• Strategic insights on transitioning from Pakistani artisans to Korean manufacturing to Vietnamese supply chains
• How Atoms pivoted during COVID by launching masks that became popular with Hollywood celebrities
• Practical lessons on balancing growth with quality control in DTC brands
• Real talk about marketing channels - why organic and email worked while paid acquisition remained challenging
• The importance of finding your unique angle - how Atoms positioned themselves at the intersection of art, technology, and storytelling
Whether you're just starting your brand or scaling an existing one, Sidra's experience offers valuable insights on building authentic connections with customers, navigating manufacturing challenges, and growing a brand with limited resources. She also shares candid thoughts on what's working in today's DTC landscape and exciting opportunities in personalization and automation for the future of retail brands.
This episode is particularly valuable for founders interested in building community-driven brands, those navigating cross-border manufacturing, and entrepreneurs looking to understand how to leverage their unique story and constraints into competitive advantages.
In this episode, Bora chats with Courtney Claghorn, co-founder of SUGARED + BRONZED, who reveals how she transformed a humble apartment-based spray tanning service into a thriving beauty empire with over 30 locations across multiple states. Starting with just $1,000 in initial capital ($500 each from her and her co-founder), Courtney shares the remarkable journey of bootstrapping a business while maintaining a full-time job in fintech.
What You'll Learn:
- The exact moment Courtney knew she had product-market fit and decided to quit her stable job
- How they acquired their first customers using creative marketing techniques and built a loyal client base through referrals
- Their strategic approach to location selection and expansion, from a small upstairs space to prime real estate in Union Square, NYC
- The power of intuition in real estate decisions, even in the age of data-driven algorithms
- Their journey from using third-party products to developing their own product line and the challenges of timing the launch during the pandemic
- Practical insights on pricing strategy, including how they identified and filled a market gap in premium beauty services
- Marketing evolution across different platforms, from pre-Facebook era to modern digital strategies
- Key lessons on scaling a service-based business while maintaining quality and brand consistency
Perfect for entrepreneurs who want to understand:
- How to validate a business idea while keeping your day job
- When and how to make the leap from side hustle to full-time business
- Strategic approaches to expanding from one location to multiple markets
- The balance between intuition and data in business decision-making
- The challenges and opportunities in transitioning from a pure service business to a hybrid service-product model
Whether you're just starting out or looking to scale your existing business, Courtney's journey from bootstrapped startup to beauty industry leader offers valuable insights for any entrepreneur's playbook.
In this episode, Bora chats with Lisa Curtis who shares her remarkable journey from discovering Moringa as a Peace Corps volunteer in Niger to transforming it into a mainstream superfood ingredient through her company Kuli Kuli. Here's what brand builders will learn:
Key Business Insights:
- The strategic path from farmers' markets to national retail presence
- Critical lessons in consumer testing and messaging evolution
- How to navigate the complex world of food distribution and retail partnerships
- Successful fundraising strategies that secured over $11.5 million in investment
Essential Brand Building Takeaways:
- Converting social impact into market opportunity
- Testing and refining product messaging through direct consumer interaction
- Building relationships with major retailers like Whole Foods
- Leveraging press and partnerships (including collaborations with Jose Andres and the Clinton Foundation)
- The reality of scaling from handmade products to national distribution
The episode offers invaluable insights into:
- Early-stage market validation strategies
- The transition from direct-to-consumer to retail distribution
- How to position an unknown ingredient in the American market
- Building valuable industry relationships and securing strategic partnerships
- Managing rapid growth and the associated challenges
Lisa also shares her current challenges and exciting plans for 2025, including major retail expansions into Kroger, Target, and Walmart, offering listeners a real-time look at scaling a CPG brand. Whether you're launching a food brand or building any consumer product company, this episode provides actionable insights from someone who built a successful brand from scratch.
In this episode, Bora chats with Cristina Lynch, who shares her remarkable journey of building Mi Golondrina, a luxury fashion brand that bridges Mexican artisanal craftsmanship with modern fashion. As a former Oscar de la Renta sales executive, Cristina reveals how she transformed her $20,000 investment into a thriving business working with over 850 artisans across Mexico.
For brand builders and entrepreneurs, this episode is packed with invaluable insights:
• Learn how to bootstrap a luxury brand from scratch and maintain 100% ownership while scaling
• Discover the power of authentic storytelling and community building in brand development
• Understand how to balance artisanal production with modern business demands
• Get practical insights on launching a brand with limited resources (including DIY marketing techniques)
• See how cultural heritage can become a unique selling proposition
• Master the art of combining social impact with profitable business
• Understand the evolving landscape of influencer marketing and authentic partnerships
Cristina shares candid details about her early days - from setting up DIY photoshoots with a tripod to hosting home pop-ups - and reveals how she built a loyal customer base through word-of-mouth marketing. She also discusses how she navigates the challenges of slow fashion in a fast-paced market and offers insights into maintaining product quality while scaling operations.
Whether you're an aspiring entrepreneur looking to connect your business with your cultural roots, or an established brand builder seeking to understand the power of authentic storytelling, this episode offers a masterclass in building a purpose-driven luxury brand.
In this episode, Bora sits down with Taylor Johnson, founder of Hazel and Olive, who unknowingly pioneered social commerce in 2012 when Facebook was just a social network with no shopping features. Starting with six sweaters and a blurry phone photo, Taylor recognized patterns in social behavior that would later become the foundation of modern social shopping.
In this episode, you'll learn:
- How Taylor identified social shopping behaviors on Facebook before formal commerce features existed
- The story behind the viral "Thursday 7PM" drops that repeatedly crashed their servers
- Her evolution from posting products on Facebook to launching 10-20 new styles daily
- Building strategic wholesale relationships that enabled first access to trending styles
- Managing viral moments, including becoming the #1 trending search for Taylor Swift concert outfits
- How she maintained customer loyalty through the evolution of social platforms
- Practical insights into scaling operations from a one-woman show to a sophisticated daily launch machine
- The future of social commerce and lessons for modern brand builders
Whether you're building a brand or fascinated by the evolution of social commerce, Taylor's story offers rare insights into recognizing and capitalizing on emerging consumer behaviors before they become mainstream trends.