In this episode, Bora chats with John Antonelli, who reveals how a moment of clarity during his honeymoon transformed him from a CPA into the co-founder of Austin's first cut-to-order cheese shop. This episode is packed with invaluable insights for entrepreneurs and brand builders, including:

• The power of redefining success: Learn how John and his wife Kendall set themselves up for success by focusing on achievable goals rather than traditional metrics, and how this mindset helped them survive their crucial first 18 months

• Strategic business rollout: Discover their innovative approach to maintaining relevance and buzz by methodically introducing new services every 2.5 months, from cheese tastings to event spaces

• Pivoting from product to experience: Understand how they transformed from a simple cheese shop into an "experience economy" business, hosting over 16,000 people during the pandemic and winning "Best Pivot in Austin"

• Building authentic brand differentiation: Learn how they competed with retail giants like Whole Foods by focusing on personalized experiences and product quality

• The evolution of vision: Follow their journey from a 700-square-foot shop to a multi-location business with 38 team members, and how a mental health crisis led to a complete business vision overhaul

Whether you're dreaming of starting your own retail business, looking to pivot your existing brand, or seeking inspiration for creating memorable customer experiences, this episode provides a masterclass in authentic brand building and business evolution.

Perfect for entrepreneurs who believe in the power of passion with purpose and want to learn how to turn their expertise into unforgettable customer experiences.