In this episode, Bora chats with Carolina Oliveira, who takes us through her remarkable journey from being a stem cell biology PhD to becoming the founder of OneSkin, a revolutionary skincare brand that's changing the anti-aging industry. This episode is a must-listen for brand builders and entrepreneurs who want to understand how to:

- Transform groundbreaking scientific research into a successful consumer brand

- Navigate the transition from technical expert to business leader

- Create a unique market position in an oversaturated industry

- Build authority and credibility through strategic partnerships with industry leaders

- Effectively communicate complex scientific concepts to consumers

- Develop authentic marketing messages that resonate with health-conscious consumers

Carolina shares the fascinating story of how her team spent four years testing molecules until they discovered OS1, a peptide that could actually reverse skin aging at the cellular level. She reveals how they made the bold decision to launch their own brand instead of licensing their technology to established beauty companies, despite having no marketing experience.

You'll learn about their innovative approach to product validation, how they built credibility by connecting with influential figures like Peter Diamandis and David Sinclair, and their unique positioning strategy around "skin longevity" that helped them stand out in the crowded skincare market.

This episode offers invaluable insights for anyone looking to build a science-based brand, transition from technical expertise to entrepreneurship, or create a unique market position based on innovation and authenticity. Carolina's journey demonstrates how deep technical expertise combined with clear vision and strategic thinking can create a breakthrough brand in any industry.