At the crossroad between marketing and tech the podcast is covering topics related to tech, startups, marketing, personal branding, audience building and communities.
What’s you’ll have here will help you establish and grow a human brand.
And believe me human brands always win!
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At the crossroad between marketing and tech the podcast is covering topics related to tech, startups, marketing, personal branding, audience building and communities.
What’s you’ll have here will help you establish and grow a human brand.
And believe me human brands always win!
In this episode we speak about:
- Importance of the storytelling in marketing
- What kind of stories could you tell
- The importance of transparency
- How to find your differentiator
- what is a fractional CMO
- The future of work
In this episode we talk about
- Importance of the online communities
- How Appics managed to build such a loyal community
- Influencer marketing
- Authenticity online
- Importance of he cooperation with other partners
- Future trends of the social media platforms
In this episode we spoke about:
Personalisation in marketing
Community building
How to choose your niche
The personality behind tech brands
How to get leads from LinkedIn
Being real on social media
Building and showcasing expertise online
In this episode we spoke about:
- The importance of the marketing involvement from the start
- The need for the tech and marketing departments to work closely together
- The role of the ego of the tech founders
- How do reach out to potential early adopters in a right way
- Non linear career paths
- The value of (real) diversity and tech recruitment
- Tech startup branding and the importance of building founder personal brand
My today's guest is Andy Foote. Andy is LinkedIn content and brand coach, founder of LinkedInsights.com and creator of FOOTE-NOTES podcast.
- how much has LinkedIn changed over the years
- "overnight" success
- what to do when you're invisible on LinkedIn
- LinkedIn engagement pods
- LinkedIn algorithm
- how to succeed on the LinkedIn platform
In this episode we talk about:
The value of experience
The experience economy
Brand and commodities
Becoming the story everyone is sharing
Experience in marketing
In this episode we speak about
- data driven marketing and human stories
- importance of personalising content
- how one chooses target audience
- advertising and promotion
- how to find unique angle
In this episode we discuss:
Online content creation
Personal branding and positioning
The 7 Vs framework
LinkedIn and its algorithms
How to choose the right platform
Monetizing your content
In this episode we speak about:
How to build audiences of buyers from scratch
Virtual events
How to adjust your marketing during the COVID
How to create a content that builds an audience
Cold emails and their impact on your brand
How do you choose a the right business mentor?
Predictions for post coronavirus period
Today I spoke with Chris Walker. Chris is the founder and CEO of Refine Labs. Their Revenue Engine Optimization formula helps B2B companies grow revenue, increase pipeline velocity, and lower customer acquisition costs.
At the crossroad between marketing and tech the podcast is covering topics related to tech, startups, marketing, personal branding, audience building and communities.
What’s you’ll have here will help you establish and grow a human brand.
And believe me human brands always win!
