The host, Ana-Maria Diceanu Founder and CEO Brain 4 Strategy, communication agency, has today Mathilde Bordron, Head of Corporate Influence at Saper Vedere as guest speaker.

They discuss about crisis communication and recent protests in France (June 2023).

Mathilde provided a comprehensive overview of the riots in France after the shooting of a 17-year-old boy by police near Paris. The government quickly responded with messages of empathy and the need for investigation, but there was a disconnect between their messaging and the emotions of the people on the streets, highlighting a gap between the government and the reality of French society. The situation serves as a reminder of the importance of understanding the power of social media and the need for effective communication strategies in times of crisis. Key Questions answered in the podcast

• How can corporations navigate societal dynamics and meet the expectations of society to preserve their license to operate?
• How can the government bridge the gap between themselves and the communities affected by the incident?
• How should brands and companies react in a situation that affects society as a whole?