You’re running ads and they’re not converting. Your accountant team is on your back or you feel like you're wasting money... The problem probably isn’t your product or your targeting, or even the platform... it’s your messaging. In this episode, I’m getting straight to the point: your ads are bleeding money because they’re not brain-friendly. I break down exactly what’s going wrong, from overloaded visuals to emotionless copy and show you how to fix it using the same neuroscience-backed...

No one gets excited about insurance (except maybe underwriters...) because insurance isn't exciting or sexy. No one is excited to renew their car insurance... But that’s exactly what makes insurance marketing so fascinating to a marketing nerd like me... In this episode, I’m talking all about how insurance brands use fear to grab attention and then use reassurance to close the sale. We’ll look at how fear triggers the brain’s threat system, how reassurance resets it, and how this ...

In this episode, I’m breaking down how Apple gets inside your head and how you can (ethically) steal their neuromarketing playbook for your own business. Apple doesn’t just sell technology. They sell identity. They don’t tell you what their products do, they show you who you’ll become when you use them. This episode isn’t about design or tech specs; it’s about the neuroscience behind why Apple’s marketing feels so effortless, premium, and addictive to the point people will camp outside ...

Marketing is about working with the brain, not against it, and once you get that, everything gets easier. Most marketing feels invisible. It’s not that your product or service isn’t good enough it’s that you’re aiming at the logical brain when 95% of decisions actually happen in the subconscious. Today I’m breaking down 7 brain triggers that actually make people buy and how to use them without resorting to poor marketing gimmicks. We’ll cover: Why your customer’s brain is hardwired to scan fo...

Most marketing fails. Not because you didn’t post enough, or because your ads weren’t pretty enough, but because it isn’t built for the way the human brain actually works. In this first episode, I’m laying the foundations for Brain-Friendly Marketing. We’ll explore: Why 95% of decisions are subconscious (and why your “logical” buyer isn’t so logical after all).The huge flaw in traditional market research (and why focus groups rarely tell you the truth).How tools like EEG and eye-tracking reve...