The time has come to finally put this mostly abandoned podcast to rest. It's kind of a sad day for me but it is time to do this. Thank you listeners, thank you to Ian Landsman and Andrey Butov who gave me this podcast to take over, and thank you to Ed Freyfogle for co-hosting many episodes. So long, farewell, adios.

When you run your own little software company, be it a SaaS or old school downloadable software, and you've been doing it for several years, and you've got through the major initial challenges that were interesting and fun and rewarding to conquer in the first few years, and you've now got to that point where your product revenue is stable, and your product is pretty much feature complete, it becomes boring. Here's 3 projects I've been working on to alleviate my bootstrapper boredom, while not putting my company in peril. Mentioned in this episode: * My coaching: https://steveofmcleod.com/ * My book-in-progress: https://killthehippo.com/ * My public speaking, as recorded at Business of Software Europe in April 2025: https://businessofsoftware.org/playlists/playlist-europe-2025/#SM

In this episode, I talk about how I'm using podcasting as a business tool. Not as a guest, not to promote my product, not as an advertiser, but as a way to build up and strengthen my network amongst my "Ideal Customer Profile" in the video games industry.

I want to tell you what's happening with my product, Feature Upvote, over the last year or so. I've dramatically changed the positioning, to be a feedback management platform for the video games industry. Here's the story of why I repositioned - and how I did it.

I was recently a guest on The Gross Profit podcast, hosted by James Kennedy. In that interview, James and I talked about our business heros, and well, it seemed to me that the conversation was a perfect fit for this podcast too. So, with James's permission, I'm sharing with you here the entire episode of The Gross Profit podcast in which I was interviewed.

I chat with Nathan Powell, freelance product designer whose work these days is mainly with B2B SaaS. We chat about how developer founders can go about improving their app's UX and general design.

I chat with Michael Koper, founder of Nusii. We talk about what it's like when your product spends several years at a revenue plateau.

I'm the guest on my own podcast! A year ago, Ben Pages joined my company, Feature Upvote, to be our marketing manager. Ben had questions about the early days of Feature Upvote, and how this product came to be. He also wanted to know the origin of my low-stress approach to running a business. We thought, why keep this conversation to ourselves? Why not record it as a podcast interview, and share it with you? And that is exactly what we did for this episode.

I chat with Maeva Cifuentes, founder and CEO of Flying Cat Marketing, an SEO and content marketing agency. We discuss Maeva's journey from freelance translator to CEO of a successful marketing agency. Maeva also shares with us some practical SEO tips.

My frequent guest co-host Ed Freyfogle tells us about his recent marketing endeavours, including one that was inspired by April Dunford's "toilet talk". "Toilet talk", you ask? All will be revealing during this episode.

We have two guests interviewing each other! I invited two friends of the podcast, Andy Brice, and Robin Warren, to chat with each other about what it's like running a lifestyle business in 2022 compared to, say, 10 years ago. Although both Andy and Robin run what they call lifestyle businesses, they've taken different approaches, based on what they want to get out of their business.

Marc Jenkins runs 16by9, a small web studio that focuses on building WordPress sites. Marc and I talk about what its like to start and build up this type of company, and how, with some careful thinking, you can avoid letting your business become something you never wanted it to be.

I catch up with my frequent co-host, Ed Freyfogle, after a long summer break. Amongst other topics, we discuss how bad customer support will lose you customers. We also talk about yet more payment problems - a common theme on this podcast, and for SaaS businesses in general.

Something a bit different in this episode: we're playing an episode of the new Pushing to Production podcast, where Ed Freyfogle was the guest. It's a conversation about the technical stack Ed's product runs on. Lots of insightful discussion of the tech decisions you need to make in an API-based business.

Simon Bennett, founder of SnapShooter, returns to the show. We chat about a generous acquisition offer Simon recently received for his company - and why he ultimately decided to not to be acquired. We also chat about Simon's new podcast, Ship SaaS Faster.

An effective content strategy for your product requires getting backlinks. In this episode, I share 9 strategies I use for getting backlinks for my product's website - without doing things that make me feel dirty.

Nick Swan from SEOTesting.com discusses how he took on a co-founder for his already-established business, why he decided to no longer be a 1-person show, and most importantly how he sold a small part of his company in order to join TinySeed.

We are joined by a good friend of the podcast, Peldi Guilizzoni, to discuss how to go about sponsoring events, newsletters, and podcasts to promote your product. In particular we talk about creative approaches that make your sponsorship stand out.

I first recorded this episode for the Business of Software podcast. I chat about the experience of attending the recent Business of Software Europe in-person event, together with Joe Leech, who was a speaker at the event. Joe and I shared our thoughts on the event, Joe from the point of view of a speaker at the event, and me as an attendee.

Ed and I talk about how currency fluctuations are affecting our pricing. And we give our opinion on the recent acquisition of Postmark, a bootstrapping success story, by ActiveCampaign. A brief note about an error in this episode: At one point I complain about a customer support problem I once had when trying to sign up for ActiveCampaign. After recording, I realised I had confused ActiveCampaign with CampaignMonitor. Let the record show that I've never had any experience with ActiveCampaign, good or bad! Apologies for my confusion.