Send us a text YouTube Shorts are the #1 low-effort, high-return marketing tool for small businesses right now. In this episode of Boost Your Visibility, I’m sharing why I went all in—and how one cap & gown Short hit 218,000+ views, brought in new followers, and STILL shows up in Google Search and ChatGPT results. 🔑 Here’s what you’ll learn: How to repurpose Reels as YouTube Shorts (no fancy gear needed)The secret to storytelling that actually convertsWhy YouTube is the only platfor...

Send us a text Google AI content is transforming search and requires immediate attention from businesses. By September or October, businesses unprepared for this shift may face significant challenges in being found online. • Create content that answers frequently asked questions from customers • Use transcripts from videos to develop blog posts that address search queries • Make ChatGPT your "best friend" for business intelligence • Document customer questions as they occur in real-time • Ma...

Send us a text If you’ve ever wondered, “Is anyone even finding me online?”—this episode is for you. You’re showing up. You’re posting consistently. You’re doing what’s “right.” But it still feels like no one’s seeing it. I get it—and I’m breaking down why platforms like YouTube and Pinterest (yes, even in 2025) are still game changers for small, local, service-based businesses like yours. This episode isn’t about adding more to your plate—it’s about doing what works behind the scenes so that...

Send us a text Feeling the squeeze in your local, service-based, or creative business right now? You're not alone. The market is shifting, consumers are taking longer to make decisions, and many entrepreneurs are panicking – but this isn't the time to shrink or stand still.What's happening might surprise you:People aren't hunting for the cheapest option; they're looking for businesses that provide genuine value and demonstrate expertise.History shows that lowering prices during uncertainty of...

Send us a text Starting or restarting your creative business in 2025? Here are the 5 things I’d do completely differently—and the 2 things I accidentally nailed from the start. If you feel like you’ve built your business backwards or wasted too much time on the wrong things, this is for you. 👉🏻 Grab the free AI for Small Business Cheat Sheet Learn which AI tools work best for writing, content planning, and saving HOURS of your time 👉🏻 Want to stop spinning your wheels with marketing? Check ...

Send us a text Feeling stuck in your marketing in 2025? It’s not about adding more platforms or chasing endless ideas—it’s about refining your strategy and authentically reconnecting with your audience. 🎯 In this episode, we’ll tackle key marketing hurdles and show you how to build momentum in your business with practical, actionable insights. What You’ll Learn: • How to create a solid content plan that works • Simple strategies to overcome imposter syndrome • Tips for identifying and connec...

Send us a text Are you stuck trying to figure out how to grow your local business? Has foot traffic been down? Just posting on social media isn’t enough anymore—but don’t worry, I’ve got you covered! In this video, we’re diving into simple strategies that actually work to market your business and attract local customers. ✔️ Transform your entire marketing strategy in just one hour a month ✔️ Game-changing approach to content creation that fits into the busiest of schedules ✔️ Feel more...

Send us a text Ever wonder what it really takes to build a thriving photography business in today’s fast-paced world? Everyone has a camera, and this career is not for the faint of heart. Looking back at my 20-year journey, I’ve managed to evolve, scale, and continuously bridge the gap between how I started my business and how I’d do it if starting from scratch 2025. In this episode, I get real about the steps I took back then—the wins, the mistakes, and everything in between—and compare them...

Send us a text How I grew my business without Paid Ads. What if the key to future business success lies in the hands of today's high school seniors? Join me as I explore how my journey from x-ray tech to thriving entrepreneur can inspire your own path. In this kick-off to season two of Boost Your Visibility, I share the deeply personal story of building a photography business from scratch in a town where I knew no one. With the help of community connections, and my family, I've translated the...

Send us a text Guide to finding, hiring, and working with a VA. ➡️ http://www.boostyourvisibility.net If you're an overwhelmed small business owner, a virtual assistant might just be the answer. I wish I had hired one sooner, which is why I recorded this interview with my video editing VA, Jessie. Learn more about him here: www.jessiepaano.com. Let us know if you'd like to hear more on this, and drop your questions in the comments! Follow along here: / boostyourvisibility&nbs...

Send us a text Ever wonder how to craft a marketing strategy that's as solid as a well-built house? This is exactly what we're unpacking in today's episode. Picture your marketing efforts as a home construction project, where the foundation is your hard work, your website and reviews form the walls, and social media is the roof – crucial, yet not the core living space. But it's the email marketing, the cozy interior where real connections are made, that truly transforms visitors into devoted ...

Send us a text Ever felt like the constant grind leaves you drained and ready to crash? That's what hit me after wrapping up my latest project, and it led to a revelation about the power of stepping away. In this heart-to-heart episode, I peel back the layers of my own life to reveal how crucial time off is for our mental well-being and overall productivity. From repainting my studio to dealing with the chaos of life's little surprises, I'll share how breaks not only refresh our minds but als...

Send us a text Unlock the secrets to creating viral content as I bring you behind-the-scenes insights from TikTok storytelling phenomenons Reesa Teesa and Brooke with the car. Ever wondered why some stories captivate millions and escape the dreaded '200 views jail'? This episode is your guide to understanding the raw power of authentic storytelling and how it can catapult your content to new heights. Join me in a candid conversation from my living room floor as we dissect the magnetic pull of...

Send us a text The secrets of client conversion mastery with Brenda Eckhardt, a seasoned expert in photography and marketing with two decades of experience. Brenda unveils her foolproof strategies for elevating client consultations, blending fun and ease into every interaction. She reveals how to embed respect and trust into the core of client relationships from the get-go, leveraging your website as a potent pre-consultation educator. But Brenda doesn’t stop at just sharing wisdom; she guid...

Send us a text Unlock the secrets to a marketing strategy that truly resonates with your audience. Our latest episode peels back the layers on why your business might not be reaching its full potential, focusing on the customer experience rather than just the products you sell. We're here to guide you through a transformation—from a business-centric to a customer-centric mindset—ensuring that every post, every campaign, makes your customers feel seen and understood. Through real-life example...

Send us a text Ready to unlock the secret behind skyrocketing your business's online presence? This episode is your golden ticket to mastering the art of accumulating five-star reviews, which are way more than mere compliments—they're your ladder to top-tier search engine rankings and a magnet for new clients. I'll guide you through the five-star formula, a strategy crafted from years of experience and collaboration with savvy marketers and business owners. We'll tackle the hesitance that com...

Send us a text Ever feel like your business is hibernating through the winter months? We're peeling back the layers of the off-season to reveal its hidden opportunities for growth and rejuvenation. Join us as we draw inspiration from Wisconsin's picturesque seasons, proving that even the coldest times can foster the warmest ideas for your business. I'll share personal tales from my marketing endeavours for seasonal businesses, illustrating the value of quiet reflection, meticulous analysis, a...

Send us a text Unlock the secrets to transforming your brand's digital presence with a tool you might be underutilizing—AI, specifically chat GPT. This episode is your golden ticket to creating content that not only speaks in your brand's unique voice but also echoes the influential tones of marketing mavens like Donald Miller. I'm peeling back the curtain on a game-changing strategy that involves feeding your brand's entire digital footprint—website text, stellar reviews, and past blog posts...

Send us a text Ever wonder what the future holds for our social media feeds? Strap in for a journey to 2024 where authenticity reigns supreme and shallow 'like-chasing' is a thing of the past. We're peeling back the curtain on the anticipated trends of the digital world, focusing on the rise of genuine connections and storytelling that hits close to home. Say goodbye to the days of inauthenticity and hello to a landscape where your individual journey, complete with its ups and downs, takes ce...

Send us a text Feeling the entrepreneurial squeeze as you juggle social media marketing with a million other tasks? Take heart and tune in, because I'm peeling back the curtain on how to thrive online without a full-time social media manager. With a treasure trove of personal experiences and hard-earned insights, I'm here to guidae you through selecting the right platforms for your audience, training a part-time assistant, and setting up those lifesaving contingency plans. Let's face the musi...