Book Marketing Mentors

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Book Marketing Mentors

Susan Friedmann

501 episodes

22 hours ago

What if the future of book marketing could completely redefine your success as a nonfiction author? In this milestone 500th episode of Book Marketing Mentors, host and book marketing strategist Susan Friedmann steps into the spotlight to share what’s next for authors who want to stay ahead of the curve. From the rise of AI-driven personalization to the art of micro experiences and community ecosystems, Susan reveals the groundbreaking trends shaping how nonfiction authors connect, convert, an...

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Entrepreneurship

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What if the future of book marketing could completely redefine your success as a nonfiction author? In this milestone 500th episode of Book Marketing Mentors, host and book marketing strategist Susan Friedmann steps into the spotlight to share what’s next for authors who want to stay ahead of the curve. From the rise of AI-driven personalization to the art of micro experiences and community ecosystems, Susan reveals the groundbreaking trends shaping how nonfiction authors connect, convert, an...

Show more...

Entrepreneurship

Episodes (20/501)

Book Marketing Mentors

Celebrating 500 Episodes of Book Marketing Mentors

What if the future of book marketing could completely redefine your success as a nonfiction author? In this milestone 500th episode of Book Marketing Mentors, host and book marketing strategist Susan Friedmann steps into the spotlight to share what’s next for authors who want to stay ahead of the curve. From the rise of AI-driven personalization to the art of micro experiences and community ecosystems, Susan reveals the groundbreaking trends shaping how nonfiction authors connect, convert, an...

5 days ago

12 minutes

Book Marketing Mentors

Audiobook Marketing Secrets: How to Use Your Voice to Grow Your Brand - BM499

Curious how narrating your own audiobook can boost your brand and create a deeper bond with your readers? This week’s guest expert, Mary Catherine Jones, award-winning executive producer and founder of The Audiobook Experience, reveals how to harness the true power of audio storytelling. She breaks down how to choose the perfect voice, navigate the recording process, and transform your audiobook into a marketing powerhouse. You’ll explore the real decisions authors face, whether to narrate yo...

1 week ago

30 minutes

Book Marketing Mentors

The Hidden Energy Block Holding Back Your Book Success (and How to Break Free) - BM498

Ever wondered how mastering your personal energy could unlock your book marketing superpower? This episode flips the script on book marketing. Isabel von Boetticher uncovers how mastering your personal energy can transform fear and fatigue into clarity and confidence. A multicultural holistic health practitioner and leadership development catalyst, Isabel joins us from the Dominican Republic to share how authors can stop pushing through exhaustion and start thriving through energy awareness. ...

2 weeks ago

27 minutes

Book Marketing Mentors

The Secret Author Weapon: How to Use Book Awards to Boost Your Visibility - BM497

Think book awards are only about bragging rights? Think again. This week’s guest expert, Carol Abrahamson, knows the power of book awards. She’s the founder of Executive Authors, a former McGraw-Hill executive, and a longtime awards judge. With 42 books under her belt, Carol reveals what most authors miss—book awards are one of the most underused marketing power tools in publishing. Carol reveals how smart authors use awards to boost visibility, credibility, and sales. In this episode, ...

3 weeks ago

26 minutes

Book Marketing Mentors

How to Best Turn Your Book into a Business-Building Machine - BM496

What if your book could become the single most powerful marketing tool for your business? This week's guest expert is Aurora Winter, MBA, award-winning author and founder of SamePagePublishing.com. Aurora explores how your book can become more than words on a page. You’ll discover how to turn it into a launchpad for income, influence, and long-term success. Aurora shares how to use your book as a lead magnet that attracts clients, opens doors to speaking gigs, and helps you test new business ...

1 month ago

29 minutes

Book Marketing Mentors

How to Attract Readers and Sell More Books With a High-Converting Website - BM495

Is your author website quietly sabotaging your book sales? This week’s episode tackles one of the biggest blind spots for authors: turning your website into a traffic magnet that actually sells books. Our guest expert, Carolyn Choate, founder of Financially Free Author, is a heart-guided sales funnel builder and multi-genre author who’s mastered the art of driving authentic, sustainable website traffic. In this lively and insight-packed conversation, Carolyn reveals how to transform you...

1 month ago

29 minutes

Book Marketing Mentors

From Book to Bank: How to Uncover Your Book's Hidden Wealth - BM494

What if your book could be more than just a one-time product—what if it could become a multi-stream income machine? This week's guest expert is Tanya Brockett, bestselling author, global speaker, and publishing strategist who has helped thought leaders turn their expertise into six-figure book deals and seven-figure revenue. With 20+ years in author services, Tanya unveils powerful ways to shift your mindset, expand your reach, and unlock hidden income streams you didn’t even know exist...

1 month ago

29 minutes

Book Marketing Mentors

How to Go from Overlooked to In-Demand with Effective Publicity Strategies - BM493

Struggling to cut through the noise and get media attention for your book? This week, publicity powerhouse Leah Paulos—founder of Publicity School and Press Shop PR—unpacks what it really takes to get noticed. With 25+ years at the crossroads of publishing and media, Leah shares proven strategies that put PR within reach for every author, no matter your budget or connections. You’ll hear how to: Plant publicity seeds early so you’re not scrambling at launch.Own your role—why even traditionall...

1 month ago

32 minutes

Book Marketing Mentors

How to Turn Your Book into a Scalable and Successful Speaking Business - BM492

You want to speak. You’ve got a message. But is your business ready to keep what the stage brings? In this episode, bestselling author and strategist Israel Duran shares why chasing visibility without structure is a costly mistake. You’ll learn the “leaky bucket” trap most authors fall into—and how to fix it before you step into the spotlight. This isn't just about landing stages. It’s about building a platform that pays off. In this episode, you’ll discover: Why some speakers lose money afte...

2 months ago

31 minutes

Book Marketing Mentors

Laugh Lines: How to Turn Everyday Moments Into Story Gold - BM491

Think you’re not funny? Think again. This episode shows you how to add humor to your writing without sounding fake or forced. You’ll see how laughter creates stronger connections, makes stories unforgettable, and adds serious appeal to your book. You’ll pick up simple techniques to spot everyday comedy, use surprise for impact, and layer in humor that feels natural. You’ll also learn how to test your jokes, avoid cultural missteps, and develop your funny side—even if it doesn’t come easy. In...

2 months ago

26 minutes

Book Marketing Mentors

How to Train AI to Sound Like You to Supercharge Your Book Marketing - BM490

Want your book promotion to feel real—and actually work? Too many authors either hide behind stiff, cookie-cutter marketing or get stuck staring at a blank screen. The secret isn’t choosing between authenticity and automation, it’s about blending the two. This week’s guest is Cheryl Evans. She’s a marketing strategist, author, and founder of the Business Witch Academy. Cheryl shows you how to mix heart with AI to build campaigns that connect and convert. Cheryl has over 20 years of experienc...

2 months ago

27 minutes

Book Marketing Mentors

Book Marketing Mistakes Most Authors Make—And How to Avoid Them - BM489

Think your book is ready for the world? Not so fast. Before you publish, you need a plan. And this week's guest, Naren Aryal, CEO, Amplify Publishing Group helps you build one that actually works. You’ll get the inside track on today’s publishing options: traditional, self, and hybrid. More important, you’ll learn how to pick the path that fits your goals, and how to turn your book into something bigger. Find out why the smartest authors start marketing long before launch, how a clear target...

2 months ago

27 minutes

Book Marketing Mentors

AI Leverage: How to Repurpose Your Book into Strategic Marketing Assets - BM488

Think AI can’t sound like you? Think again. Author and email strategist Kathy Farah is back with fresh, real-world tactics for using AI to market your book without losing your voice. She breaks down how to save time, repurpose your writing, and stay human in every post, email, and promo. Whether you're tech-curious or already dabbling, this episode shows you how to plug AI into your creative workflow without turning robotic. In this episode, you'll discover how to... Turn chapters into scroll...

2 months ago

32 minutes

Book Marketing Mentors

How to Legally Protect Your Book, Brand, and Author Business - BM487

What if the title you love, the story you’ve lived, or the brand you’re building could land you in legal trouble? This week, attorney and author Cheri Andrews reveals what most writers miss about protecting their books and businesses. From book titles to memoir minefields, she breaks down the must-know legal moves every author should make before publishing. In this episode, you’ll discover: Why skipping copyright could cost you more than your bookThe truth about titles—and what you can’t prot...

3 months ago

25 minutes

Book Marketing Mentors

How to Build Author Websites That Attract Clients and Increase Book Sales - BM486

Is your website actually helping you sell books—or just taking up space online? This week’s guest, Sandra Beatty, turns websites into lead machines. She’s a conversion copywriter, strategist, and children’s author who helps authors and service pros transform casual visitors into loyal buyers. If your site looks good but doesn’t bring results, Sandra shows you why—and how to fix it. From layout to landing pages, she breaks down what actually works for authors who want more than just clicks. In...

3 months ago

31 minutes

Book Marketing Mentors

How to Know It’s Time to Hire: A Smarter Path for Growth-Minded Authors - BM485

Thinking about hiring help for your author business—but not sure where to start? If you're feeling stretched thin, stuck in the weeds, or simply unsure how to grow beyond “just you,” this episode is for you. Jamie Van Cuyk, CEO of Growing Your Team, knows how overwhelming hiring can feel—especially when your business is personal. She’s helped countless creative entrepreneurs like you find the right first hire without the stress or second-guessing. What if hiring didn’t have to feel risky? Thi...

3 months ago

33 minutes

Book Marketing Mentors

Proven Publicity Tactics: How to Land National Media and Sell More Books - BM484

Are you looking for national media attention to fuel your book sales? Mary O’Donohue, former post producer for The Oprah Winfrey Show and bestselling author, joins me to share how you can land major media spots—even without industry contacts. In this episode, Mary walks you through the exact steps producers look for when choosing guests. You’ll discover how to pitch with purpose, avoid rookie mistakes, and show up as the expert media teams want on-air. If you’re ready to turn interviews into ...

3 months ago

31 minutes

Book Marketing Mentors

Publishing Was Step One. Now Comes the Hard Truth - BM483

Think publishing your book is enough? Think again. If your launch fizzled or your powerful message isn’t reaching readers, you're not the only one asking why. In this episode, Debby Kevin, Founder of Highlander Press and champion for women’s voices, reveals the real reasons your book isn’t selling, and what to do about it. Get ready for myth-busting insights and smart, practical marketing moves that actually work. What you’ll discover: Why “publish and pray” fails: With thousands of books hit...

4 months ago

27 minutes

Book Marketing Mentors

Why Most Book Launches Fail—And How to Relaunch for Real Results - BM482

Is your book launch leaving money on the table? What if your book launch could do more than get you on Amazon—it could bring you clients, visibility, and real revenue? This week, launch strategist and bestselling author Robbie Samuels is back to expose the most common launch mistakes nonfiction authors make—and how to flip your book into a powerful business asset. With 650+ Amazon reviews and three bestsellers under his belt, Robbie pulls back the curtain on how to rally your network, s...

4 months ago

35 minutes

Book Marketing Mentors

Think Bigger: How to Reach More Readers with Strategic Book Marketing - BM481

Want real readers—and real results—for your book? If you're tired of hoping your book gets noticed and ready to start making it happen, this episode is for you. This week, bestselling author and digital marketing pro Alex Strathdee (founder of GetShelfLife.com) shares how to turn your book into a powerful tool for bulk sales and long-term impact. With over $10M in ad campaigns and 1,000+ titles under his belt, Alex breaks down what actually works and what’s wasting your time. You’ll le...

4 months ago

34 minutes