Book Marketing Mania - Start a Podcast, Guest on Podcasts, Grow Your Author Platform
Kim Stewart, Book Marketing Strategist for Nonfiction Authors
193 episodes
6 days ago
You finally got the yes โ that email from a podcast host saying, โIโd love to have you as a guest!โ Cue the happy dance! ๐ But now what? Let's walk through how to prepare for your guest episodes including what to send your host ahead of time, how to personalize your stories for their listeners, and how to show up calm, confident, and ready to serve. Related episode: 5 Lessons Learned Guesting on Podcasts with Kristine Brown ๐ Podcast Pitching Tracker ๐ง LISTENERS TO READERS (private pod...
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You finally got the yes โ that email from a podcast host saying, โIโd love to have you as a guest!โ Cue the happy dance! ๐ But now what? Let's walk through how to prepare for your guest episodes including what to send your host ahead of time, how to personalize your stories for their listeners, and how to show up calm, confident, and ready to serve. Related episode: 5 Lessons Learned Guesting on Podcasts with Kristine Brown ๐ Podcast Pitching Tracker ๐ง LISTENERS TO READERS (private pod...
You finally got the yes โ that email from a podcast host saying, โIโd love to have you as a guest!โ Cue the happy dance! ๐ But now what? Let's walk through how to prepare for your guest episodes including what to send your host ahead of time, how to personalize your stories for their listeners, and how to show up calm, confident, and ready to serve. Related episode: 5 Lessons Learned Guesting on Podcasts with Kristine Brown ๐ Podcast Pitching Tracker ๐ง LISTENERS TO READERS (private pod...
Ever took time to craft a great podcast pitch, then you hear โnot right nowโ, โnot a fitโ, or even no reply at all? Youโre not alone. Letโs talk about what to do next and how to keep your momentum (and confidence) strong as you keep pitching. Related episodes: 5 ways to build relationships with podcast hosts (#177) When your podcast pitch isnโt working (Kingdom Writers Podcast) ๐ Podcast Pitching Tracker ๐ง LISTENERS TO READERS (private podcast) ๐ฅ CREATE YOUR PRIVATE PODCAST READER MAGNET:...
Searching for podcasts to guest on can easily take up ALL your time, unless you know where to look. Today Iโm sharing four ways to identify shows serving your readers and the simple checks to vet a show before you pitch. Whether youโre new to podcast guesting or ready to tighten up your strategy, use your time wisely and start landing guest episodes that grow your platform and market your book. Resources mentioned: ๐ Podcast Pitching Tracker How to Build Relationships with Hosts (#177) ...
Podcast hosts arenโt looking for guests to sell to their listeners. They're looking for guests who will partner with them to serve their listeners. Here's 5 ways you can build (and nurture) relationships with podcast hosts long before and long after you send your pitch. Related Epsiodes: Engaging Podcast Hosts on IG with Ruthie Gray (ep 50) Common Podcast Pitching Mistakes playlist ๐ง LISTENERS TO READERS (private podcast) ๐ฅ CREATE YOUR PRIVATE PODCAST READER MAGNET: Private Podcast Toolkit ...
Guesting on other peopleโs podcasts is THE BEST way to grow your own show. But before you start pitching yourself, thereโs 3 things I want you to consider doing first to get the best return on your time invested in podcast guesting. ๐ง LISTENERS TO READERS (private podcast) ๐ฅ CREATE YOUR PRIVATE PODCAST READER MAGNET: Private Podcast Toolkit (special listeners' price!) ๐ FAVE PODCASTING RESOURCES: โ๏ธ START YOUR AUTHOR PODCAST CHECKLIST ๐๏ธ Microphone ๐ง Hosting (Buzzsprout) ๐ฅ Private P...
How can you best plan and measure your book marketing efforts? Thatโs what weโre answering today with my guest Susan Neal. Susan is the author of eight books including her recent release, How to Sell 1000 Books a Month. Sheโs also CEO of Christian Indie Publishing Association (CIPA), which offers a slew of resources to help you when you first start writing your book all the way through publishing and marketing. We talk about how to balance marketing with writing, how to create a monthly marke...
What if instead of โborrowingโ someone elseโs audience, you focused on growing your own? Lead podcast listeners from curious to connected with a private podcast reader magnet. Want to see one in action? Listeners to Readers is just six short episodes to share how a private podcast can grow your email list and market your nonfiction book. Listen for free at listenerstoreaders.com. ๐ง LISTENERS TO READERS (private podcast) ๐ฅ CREATE YOUR PRIVATE PODCAST READER MAGNET: Private Podcas...
No time to market your books, or build and nurture relationships with your target readers on social media? I know, you may have a love/hate relationship with social media. Me too. If you're sticking with social to market your books, are you using it to connect with new readers? Nurture existing ones? Or perhaps you're simply using social to scroll and numb out instead. Don't let that last one distract you! Let's get real today about the time we're spending on social. Related Episo...
One of the most common mistakes authors (and their publishers) make with podcast pitching is sending cookie cutter pitches. Let's talk about why this might not work for you and how to fix it so your pitch gets a yes. Related episodes: Common Podcast Pitching Mistakes playlist How to Pitch a Podcast playlist Pitching podcasts as a first-time author โ๏ธ START YOUR AUTHOR PODCAST CHECKLIST ๐๏ธ BOOK A STRATEGY SESSION FAVE PODCASTING RESOURCES: ๐๏ธ Microphone ๐ง Hosting (Buzzsprout) ๐ฅ๏ธ Recording/...
When pitching to guest on podcasts, how do you create an interview query that gets a yes from the host? Today is part four and the finale of my collaborative series with Linda Goldfarb called Interview Guesting Best Practices. Linda is the award-winning author of Creating Dynamic Podcasts & Audiobooks, and hosts both the Your Best Writing Life podcast and the Staying Real About Faith & Family podcast. Catch up on the series: Part 1: Three Steps to Expand the Reach of Your ...
When pitching to guest on podcasts, how do you propose interview topics that attract both the host and their listeners? Today is part two of my collaborative series with Linda Goldfarb called Interview Guesting Best Practices. Linda is the award-winning author of Creating Dynamic Podcasts & Audiobooks, and hosts both the Your Best Writing Life podcast and the Staying Real About Faith & Family podcast. RESOURCES: Part 1: Three Steps to Expand the Reach of Your Core Me...
Next week, watch for a new series called Interview Guesting Best Practices, inspired by my friend Linda Goldfarb's book, Creating Dynamic Podcasts & Audiobooks. Episode 1 starts on Tuesday on Your Best Writing Life, hosted by Linda. Then we'll be back here on next Friday for episode 2. Looking forward to serving you in both places! Your Best Writing Life Podcast Start Marketing When You Start Writing Linda's book Creating a Unique Podcast Collaboration (#97) โ๏ธ START YOUR AUTHOR PODCAST C...
So whatโs all the fuss about video anyway? My friend Danielle Wallace, copywriter and video marketer, is here to share about the power of storytelling on video. She has great tips for getting comfortable being seen on camera, and even ideas for faceless videos if thatโs not your jam. Connect with Danielle: Website โ๏ธ START YOUR AUTHOR PODCAST CHECKLIST ๐๏ธ BOOK A STRATEGY SESSION FAVE PODCASTING RESOURCES: ๐๏ธ Microphone ๐ง Hosting (Buzzsprout) ๐ฅ๏ธ Recording/Editing (Descript) ๐ฃ PodMatch (c...
Growing your platform while writing your book? Starting a podcast to attract your target readers? Turning your podcast episodes into a book? We're talking about it all with my friend, Dallas Woodburn, author, writing coach, and host of the Thriving Authors podcast. We discuss how planning your podcast is similar to planning your book; how Dallas uses her podcast to grow her own platform, and how she sees authors using podcasts to market their book as a host or guest. Connect with Dallas: Webs...
Are you self-publishing a book this year and a little overwhelmed by all the costs involved? My friend, Ashley Shepard, author of Profitable Publishing with Preorders, is here to share how you can attract your readers, publish, and launch your book without going into debt. Profitable Publishing with Preorders (book) Connect with Ashley: Website YouTube โ๏ธ START YOUR AUTHOR PODCAST CHECKLIST ๐๏ธ BOOK A STRATEGY SESSION FAVE PODCASTING RESOURCES: ๐๏ธ Microphone ๐ง Hosting (Buzzsprout) ๐ฅ๏ธ Recor...
Taking my annual short summer break and can't wait to be back with new episodes on 8/1. Thanks for tuning in, I'm so grateful! โ๏ธ START YOUR AUTHOR PODCAST CHECKLIST ๐๏ธ BOOK A STRATEGY SESSION FAVE PODCASTING RESOURCES: ๐๏ธ Microphone ๐ง Hosting (Buzzsprout) ๐ฅ๏ธ Recording/Editing (Descript) ๐ฃ PodMatch (connecting hosts and guests) LET'S CONNECT: IG/Threads Linkedin Note: affiliate links may be included. I only share products I use that you will love! - Kim
How can you sort through all your book marketing strategies to find whatโs working best for you AND your readers? My friend Shelley Hitz, author, co-host of the Kingdom Writers podcast, and co-founder of the Christian Book Academy, is sharing how you can audit your book marketing and make sure youโre on track with what God wants you to do with the message He gave you. Christian Book Academy โ๏ธ START YOUR AUTHOR PODCAST CHECKLIST ๐๏ธ BOOK A STRATEGY SESSION FAVE PODCASTING RESO...
Launching your first book this year? Start pitching to guest on podcasts sooner rather than later! My friend Rebecca George, host of the Radical Radiance podcast, and author of two books now is here to take us behind the scenes of her first book launch when she started pitching podcasts LONG before her traditional publisher's PR started. Todayโs episode is actually part of a longer two-part conversation I had with Rebecca on episode 68 (linked below). Today youโll hear her how soon she ...
Attending a Writers Conference this year? It's the best opportunity to pitch your book idea to a traditional publisher or literary agent. My guest today is Barb Roose, publishing agent at Books and Such, and she's sharing the top four features that agents look for in a book proposal and tips to ease your anxiety as you prepare for your 15-minute publishing appointment at a conference. More publishing tips from Barb (episode 18) CONNECT WITH BARB: https://www.booksandsuch.com LIST OF CHRISTI...
If you're like me and want to write a book that serves your business clients, I can't wait for you to hear this todayโs conversation with my new friend, Jodi Brandon. Jodi is author of Write. Publish. Market: From Idea to Published Book: The Entrepreneur's Blueprint. Sheโs also a book publishing coach, an editor, and host of the Write Publish Market podcast. You'll hear her share the difference in writing a book that grows your business vs other nonfiction books, and all her wisdom on how to ...
Book Marketing Mania - Start a Podcast, Guest on Podcasts, Grow Your Author Platform
You finally got the yes โ that email from a podcast host saying, โIโd love to have you as a guest!โ Cue the happy dance! ๐ But now what? Let's walk through how to prepare for your guest episodes including what to send your host ahead of time, how to personalize your stories for their listeners, and how to show up calm, confident, and ready to serve. Related episode: 5 Lessons Learned Guesting on Podcasts with Kristine Brown ๐ Podcast Pitching Tracker ๐ง LISTENERS TO READERS (private pod...