Block by Block: A Show on Web3 Growth Marketing

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Block by Block: A Show on Web3 Growth Marketing

Peter Abilla

73 episodes

17 hours ago

Takeaways – Fabian started in web development before entering blockchain. – He created the ERC-20 standard, now the backbone of tokenized assets. – Blockchain still struggles with mainstream adoption. – LUKSO was built to fix outdated blockchain standards. – Digital identity is essential for real Web3 engagement. – Blockchain’s overemphasis on finance limits its potential. – LUKSO brings a more intuitive, human-first blockchain experience. – Community is central to LUKSO’s growth strategy. ...

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Entrepreneurship

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Takeaways – Fabian started in web development before entering blockchain. – He created the ERC-20 standard, now the backbone of tokenized assets. – Blockchain still struggles with mainstream adoption. – LUKSO was built to fix outdated blockchain standards. – Digital identity is essential for real Web3 engagement. – Blockchain’s overemphasis on finance limits its potential. – LUKSO brings a more intuitive, human-first blockchain experience. – Community is central to LUKSO’s growth strategy. ...

Show more...

Entrepreneurship

Episodes (20/73)

Block by Block: A Show on Web3 Growth Marketing

[PODCAST] From Authoring ERC-20 to LUKSO: Fabian Vogelsteller Vision for a More Human Web3

Takeaways – Fabian started in web development before entering blockchain. – He created the ERC-20 standard, now the backbone of tokenized assets. – Blockchain still struggles with mainstream adoption. – LUKSO was built to fix outdated blockchain standards. – Digital identity is essential for real Web3 engagement. – Blockchain’s overemphasis on finance limits its potential. – LUKSO brings a more intuitive, human-first blockchain experience. – Community is central to LUKSO’s growth strategy. ...

1 week ago

59 minutes

Block by Block: A Show on Web3 Growth Marketing

[PODCAST] Clayton Menzel: Unlocking Bitcoin's Potential with Babylon Labs

Summary Clayton Menzel, Head of Business Development at Babylon Labs, shares how Babylon is unlocking a new era of Bitcoin staking. With over 48,000 BTC staked, the platform is building native infrastructure to make Bitcoin productive without compromising security. Clayton discusses the launch of Babylon Genesis, a Bitcoin-aligned L1, and the broader vision for Bitcoin in DeFi. He also reflects on his personal path into crypto, the importance of community education, and why collaboration—not ...

2 weeks ago

33 minutes

Block by Block: A Show on Web3 Growth Marketing

[PODCAST] From REN Protocol to Garden Finance: Susruth on Fixing Fragmentation in DeFi

Summary Susruth, CEO of Garden Finance, shares how his background in cybersecurity and early work in DeFi led him to launch a cross-chain liquidity protocol focused on user custody and seamless UX. He explains how Garden leverages atomic swaps and HTLCs to enable trustless trading across blockchains, with a special focus on Bitcoin. Susruth emphasizes the need to simplify user workflows, listen to community feedback, and target specific user profiles to drive product-market fit and sustaina...

2 weeks ago

46 minutes

Block by Block: A Show on Web3 Growth Marketing

[PODCAST] How XION is Redefining User Experience in Crypto with Adam Bates

Summary Adam Bates, Chief Marketing Officer at XION, shares his journey into blockchain and his focus on simplifying complex crypto concepts for mass understanding. He stresses that user experience is the key driver for blockchain adoption, highlighting the importance of intuitive design, storytelling, and strong community-building. Bates explains how XION differentiates itself with seamless onboarding, no gas fees, and strategic partnerships that build trust. The conversation covers challeng...

3 weeks ago

54 minutes

Block by Block: A Show on Web3 Growth Marketing

[PODCAST] Michael Sena: How Recall Network Is Creating a Reputation System for AI Agents

Summary Michael Cena, co-founder of Recall Network, outlines a vision for building the discovery and trust layer for the internet of AI agents. He introduces AgentRank, a reputation system modeled after PageRank, to evaluate and surface trustworthy agents in a future where agents interact, contract, and collaborate with one another. Cena emphasizes the importance of agent memory, human-in-the-loop curation, and economic incentives to ensure quality rankings. The conversation explores Recall’s...

3 weeks ago

1 hour

Block by Block: A Show on Web3 Growth Marketing

[PODCAST] Jordan Jefferson: An App Layer for Dogecoin

Summary Peter Abilla sits down with Jordan Jefferson, CEO of Doge OS, to explore how Dogecoin is evolving from meme status to a real app layer. Jordan shares his crypto origin story, the purpose behind Doge OS, and why it’s time to build an on-chain economy that’s actually fun to use. The conversation covers how Doge OS is designed to balance humor with utility, unlock DeFi for Dogecoin, and make crypto apps more accessible. Jordan believes the Dogecoin community’s passion is the foundation f...

4 weeks ago

1 hour 1 minute

Block by Block: A Show on Web3 Growth Marketing

[PODCAST] Nick White: How Celestia Solves Blockchain Scalability with Data Availability Sampling

Summary Peter Abilla interviews Nick White, VP at Celestia Labs, to unpack how Celestia is solving the blockchain scalability problem. They explore the breakthrough of data availability sampling, the shift from monolithic to modular blockchains, and how Celestia fits into the broader Ethereum ecosystem. Nick shares insights on trade-offs in modular design, product market fit, cost advantages, and what’s next for ZKVMs and modular infra. Takeaways Celestia is redefining how blockchains handle ...

1 month ago

53 minutes

Block by Block: A Show on Web3 Growth Marketing

[PODCAST] Altan Tutar: How MoreMarkets Is Turning Idle Crypto In VERY Large Markets Into Passive Yield

Summary Altan, co-founder and CEO of MoreMarkets, shares the story behind building a platform designed to unlock yield from top crypto assets that typically sit idle outside of DeFi. He explains how MoreMarkets is removing barriers for users of non-smart contract assets like XRP and how the team is bridging gaps between traditional holders and modern DeFi opportunities. The conversation explores user adoption, community response, key partnerships, and why crypto is shifting from modular to ve...

1 month ago

44 minutes

Block by Block: A Show on Web3 Growth Marketing

[PODCAST] Vivek Kolli on Decentralizing AI: How Sentient Foundation Is Building a Community-Driven Future

Summary Vivek Kolli, Chief of Staff at Sentient Foundation, shares how the organization is working to build a decentralized, community-driven AI ecosystem. He argues that today’s AI landscape is dominated by a few tech giants, creating risks for how AI evolves and who it serves. Kolli outlines why decentralization and community involvement are critical—both for safety and for unlocking diverse, human-centered AI applications. He also discusses the challenge of monetizing open-source AI, the f...

1 month ago

56 minutes

Block by Block: A Show on Web3 Growth Marketing

[PODCAST] Jill Gunter: Espresso Systems, A Cross-chain Composability Layer

Episode is brought to you by Infinex. Experience Crypto designed for humans. Get your free account today: https://app.infinex.xyz/?r=B2KSQJ77 ------------------------- Summary In this engaging conversation, Jill Gunter from Espresso Systems shares insights into the intersection of philosophy and technology in the crypto space. The discussion explores the evolution of the industry, the importance of cross-chain composability, and how Espresso aims to solve the challenges posed by fragmen...

1 month ago

1 hour 2 minutes

Block by Block: A Show on Web3 Growth Marketing

[PODCAST] David Rhodus: Building the Future of Streaming: Pipe Network and the DePIN Revolution

Episode is brought to you by Infinex. Experience crypto designed for humans — https://app.infinex.xyz/?r=B2KSQJ77 Summary In this episode, David Rhodus, founder and CEO of Permissionless Labs, shares his journey from AWS to Web3 infrastructure. He talks about launching Pipe Network, a decentralized content delivery network (CDN) designed to tackle video latency using a network of incentivized node operators. David breaks down the role of the POP client, explains how tokenomics will dri...

1 month ago

43 minutes

Block by Block: A Show on Web3 Growth Marketing

[PODCAST] June Ou and Provenance Blockchain: Mortgages, Life Insurance, and the Future of Blockchain Finance

Episode is brought to you by Infinex. Experience crypto designed for humans: https://app.infinex.xyz/?r=B2KSQJ77 Summary In this episode, June Ou, co-founder of Provenance Blockchain, breaks down how blockchain can streamline the financial system by removing middlemen and making transactions more transparent. She shares how Provenance started with lending and securities, but is now tackling more complex assets like life insurance and mortgages. June emphasizes that tokenization isn’t just a...

1 month ago

53 minutes

Block by Block: A Show on Web3 Growth Marketing

[PODCAST] Chris Yin: How Plume Network Is Leading the Real World Asset (RWA) Revolution in Crypto

Experience Infinex--crypto designed for humans. Get it for free: https://app.infinex.xyz/?r=B2KSQJ77 Summary Chris Yin, co-founder and CEO of Plume Network, shares his journey from door-to-door sales to building one of the most promising Layer 2 solutions focused on Real World Assets (RWAs). He explains why every founder needs to master sales, especially when pitching investors and rallying users. The conversation dives deep into Plume’s mission to make RWAs—especially yield-bearing products ...

1 month ago

56 minutes

Block by Block: A Show on Web3 Growth Marketing

[PODCAST] Campbell Easton: Redstone The Modular Blockchain Oracle vs Monolithic Chainlink

Episode is brought to you by Infinex. Experience Crypto designed for humans. Get your free account today: https://app.infinex.xyz/?r=B2KSQJ77 ------------------------- Summary In this conversation, Campbell Easton, head of communications at Redstone Oracles, shares his journey into the crypto space, the innovative modular approach of Redstone in the blockchain oracle market, and the importance of client integration and support. He discusses the challenges and solutions related to real-w...

1 month ago

50 minutes

Block by Block: A Show on Web3 Growth Marketing

[PODCAST] Yash Agarwal: From Hackathon to Ecosystem--How Send AI Is Fueling Solana’s AI Ambitions

Episode is brought to you by Infinex. Experience Crypto designed for humans. Get your free account today: https://app.infinex.xyz/?r=B2KSQJ77 ------------------------- Summary In this conversation, Yash Agarwal, co-founder of Send AI, discusses his journey into the Solana ecosystem, the motivation behind launching the Solana AI Hackathon, and the subsequent development of Send AI and the Solana Agent Kit. He emphasizes the importance of building a robust AI ecosystem on Solana and share...

1 month ago

42 minutes

Block by Block: A Show on Web3 Growth Marketing

[PODCAST] Anthony Broderick on Liquidity, Bridging, Modular Future, and Multi-chain DeFi

Episode is brought to you by Infinex. Experience Crypto designed for humans. Get your free account today: https://app.infinex.xyz/?r=B2KSQJ77 ------------------------- Summary In this episode, Anthony Broderick, co-founder of Lucid Labs, shares how his passion for economics and political transparency led him into crypto. He discusses the foundational ideas behind Lucid—a modular hub designed to streamline multi-chain DeFi by solving fragmentation and bridging challenges, including proto...

1 month ago

1 hour

Block by Block: A Show on Web3 Growth Marketing

[PODCAST] Brendon Sedo: Yield on Bitcoin? CoreDAO’s Vision for Institutional DeFi

Episode is brought to you by Infinex. Experience Crypto designed for humans. Get your free account today: https://app.infinex.xyz/?r=B2KSQJ77 Summary In this conversation, Brendan Sedo shares his path from a 15-year career in tech to his current role at CoreDAO. He dives into the platform’s mission to expand Bitcoin’s utility, particularly through products like LST Bitcoin that offer yield without compromising decentralization. Brendan highlights how customer development, institut...

1 month ago

59 minutes

Block by Block: A Show on Web3 Growth Marketing

[PODCAST] Heidi Christine: Retention Over Hype and How Pixels is Building for the Long-term

Episode is brought to you by Infinex. Experience Crypto designed for humans. Get your free account today: https://app.infinex.xyz/?r=B2KSQJ77 ------------------------- Summary In this episode, Heidi Christine, CMO of Pixels, shares how the team prioritized retention over hyper-growth to build one of the most active communities in Web3 gaming. She breaks down the philosophy behind Pixels’ “farmer-friendly” culture, the strategies used to onboard Web2 players, and the importance of meetin...

1 month ago

51 minutes

Block by Block: A Show on Web3 Growth Marketing

[PODCAST] Rowan Stone: How Sapien Is Paying People to Train AI (and Why Crypto Makes It Work)

Episode is brought to you by Infinex. Experience Crypto designed for humans. Get your free account today: https://app.infinex.xyz/?r=B2KSQJ77 ------------------------- Summary In this episode, Rowan Stone—co-founder and CEO of Sapien—shares his path from entrepreneur to building a mission-driven company at the intersection of AI and crypto. He discusses how Sapien is tackling one of the biggest challenges in AI: sourcing high-quality, human-generated data at scale. Rowan emphasizes the ...

1 month ago

57 minutes

Block by Block: A Show on Web3 Growth Marketing

[PODCAST] ZK for Everyone: Teemu Paivinen on Decentralizing Proofs with ZK Cloud

Episode is brought to you by Infinex. Experience Crypto designed for humans. Get your free account today: https://app.infinex.xyz/?r=B2KSQJ77 ------------------------- Summary In this episode, Teemu Paivinen—co-founder of ZK Cloud—walks through his long-standing journey in crypto, starting from Bitcoin in 2011 to building one of Europe’s first Bitcoin exchanges. He shares key lessons from his time at OpenZeppelin, where he helped shape the gold standard for smart contract security, an...

1 month ago

50 minutes