Dr Claude Diderich is a strategy consultant specialized in design thinking based business model innovation. He is is the founder and managing director of innovate.d, a consulting boutique focused on innovation, strategy, and digital transformation advice for service firms. Prior to founding innovate.d in 2011, Claude worked in senior roles at Credit Suisse, UBS, Bank Julius Bär, and Deloitte Consulting. During his over 20 years working on business model innovation, strategy design and implementation, products and services development, business architecture optimization, and digital transformation, he advised numerous firms on improving their profitability through creativity and innovation in a digital age. Claude holds a doctor ès sciences and a masters in computer science engineering from the Swiss Federal Institute of Technology in Lausanne, a certificate of advanced studies in strategy from the University of St. Gallen, and a specialization certificate in design thinking and innovation from the Darden Business School, University of Virginia. He is a certified New Product Development Professional (NPDP), and a certified Project Management Professional (PMP). Claude is a member of the Strategic Management Society and serves as a member of the editorial review board of the Journal of Business Models.