My guest in this episode is Greg Bernarda, the Co-Author of Value Proposition Design book who is also part of the Strategyzer community with Alexander Osterwalder, Yves Pigneur and the others. I recently joined Greg and other strategy facilitators across Australia, New Zealand, and Asia for a 2 days Masterclass in Melbourne to learn more about using the Strategyzer framework in my coaching practice. I first came across the name Strategyzer a few years ago, just after I started my business. Back then, the name was foreign to me, so I didn't give it much thought. But once I became aware of the power of the framework to help my clients, it makes sense to use it as part of the coaching engagement. I've since slowly begun applying the framework in my practice and like what I see. It is a real privilege to feature Greg for this episode during his visit to Melbourne.