Ryan Kugler : The Liquidation and Closeout Business Episode 115 with Ryan Kugler of Plan B, A5 Events and Ideal Content Ryan Kugler is the president and owner of three companies: Plan B, one of the nation’s largest secondary wholesalers; A5 Events; and Ideal Content. Born in Chicago, Ryan moved to Los Angeles at a young age where he took an interest in the film industry and made his way onto several studio lots, becoming friends with actor Ted Danson. During breaks from school, Ryan worked for the family business DVA, which bought and sold VHS tapes. After finishing school, he moved to Florida to work full time at DVA in sales. It took him only a short time to learn the ropes and he quickly moved up to buyer, soon followed by VP of purchasing. In 2013, Ryan left DVA because he saw the writing on the wall (DVDs were on the decline and many people were watching films on demand). Over the next few years, he started three companies: Plan B, which buys and sells closeouts from manufacturers, wholesalers and retailers; A5 Events, which produces corporate events for large corporations and nonprofit organizations; and Ideal Content, a marketing company that works with Fortune 500 companies to produce new and unique high-end marketing products. Listen to this information-packed BizSoup Podcast Radio episode with Ryan Kugler about the liquidation and closeout business. Talking points include: ●    How to buy and sell unwanted inventory. ●    Why cash is king. ●    Taking steps to get rid of inventory. ●    Why there is competition for inventory.   Connect with Ryan Kugler Website: www.ryankugler.com Facebook: facebook.com/Plan-B-Distribution-589723291179547/ LinkedIn: https://www.linkedin.com/in/ryan-kugler-8653265/             Ryan Kugler ryan@aplanb.com http://www.ryankugler.com/ https://www.aplanb.com/ BIO Ryan Kugler is the President and owner of three different companies, A5 Events, Ideal Content, and Plan B (which is one of the nation’s largest secondary wholesalers in the country).  Born in Chicago, Ryan moved to Los Angeles at a young age where he took a strong interest in the film industry and made his way onto several studio lots becoming a good friend of Ted Danson, star of Cheers, The Good Place, and Mr. Mayor. On his breaks from school Ryan worked for the family business DVA, which bought and sold VHS tapes. Upon finishing school, he moved to Florida to work full time at DVA in sales. It took him only a short time to learn the ropes, and he quickly moved up to Buyer, soon followed by VP of Purchasing. In 2013 Ryan saw the writing on the wall (DVDs declining and people watching films on demand) and left DVA, and over the course of the next few years started three different companies: Plan B, which buys and sells closeouts from manufacturers, wholesalers and retailers, A5 Events which produces corporate events for large corporations and Non-Profit organizations, and Ideal Content a marketing company that works with Fortune 500 companies producing new and unique high end marketing products. Title: The Liquidation and Closeout Business Talking Points ◘ Buying and Selling Unwanted Inventory ◘ Cash is King ◘ Steps to Getting Rid of Inventory ◘ Competition for Inventory Social Media LinkedIn https://www.linkedin.com/in/ryan-kugler-8653265/ Facebook https://www.facebook.com/Plan-B-Distribution-589723291179547/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Lynn Palmer lynnpalmer@clearchannel.com https://clearchanneloutdoor.com/ VP Sales/Market Manager San Diego, Clear Channel Outdoor Bio Lynn Started in Radio where she learned a lot about 5, 10, 15 second advertising clips that needed to get to the point quick with only a few words. That experience gave her a vast portfolio of knowledge and experience and helped her move from radio to billboard advertising where she was hired by Clear Channel Outdoor in 2015. Clear Channel Outdoor is a worldwide out of home advertising company offering a wide variety of outdoor signs across the U.S., in 43 of the top 50 DMAs. Their billboards, digital billboards, airport signs and other outdoor advertising options enable brands to connect with people in different environments.  Ms. Palmer is currently the VP Sales/Market Manager in San Diego, CA  Title Billboard Advertising: A New and Improved Way of Reaching a Mass Audience    Talking Points ◘ How Billboard Advertising has evolved ◘ “Out of Home” Mass Reach Medium ◘ Using Data in Aggregate to Identify Where the Customer is and What the Customer Wants ◘ Digital Ads: flexibility to change within Seconds Social Media https://www.linkedin.com/in/lynn-palmer-8a0b098/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Xero Shoes: Moving Forward by Going Back in Time Episode 113 with Steven Sashen of Xero Shoes Steven Sashen, CEO of Xero Shoes, is one of the fastest men over 55 in the United States. He wears nothing but Xero shoes and swears by them. He says most shoe companies design shoes with luxurious cushioning and arch support, making your foot feel comfortable and protected. But those actually hurt the strength of your foot, he says, and cause more injury than his minimalist shoe line. His company manufactures and sells lightweight performance recreation footwear. People in 97 countries enjoy his sandals and shoes for everything from a stroll on the beach or hike in the woods to a gym workout or marathon run. Xero is all about NATURAL: Natural FIT -- your toes can spread and relax in the wide toe box. Plus the XERO-drop (non-elevated heel and low-to-the-ground design) allows for proper posture, balance and agility; Natural FUNCTION -- Xeros designs let your feet bend, flex and move the way they're supposed to. And they're so lightweight you barely feel them; Natural FEEL -- the exclusive, patented FeelTrue® sole protects you while also giving your feet and brain the ground feedback they want to feel. Listen to this information-packed BizSoup Podcast Radio episode with Steven Sashen about how naturally-designed footwear can improve your life. Talking points include: ●    How the major hype from shoe companies about motion control, padding, arch support and stabilization is destroying your feet. ●    Finding a name that fits the brand. ●    Ways to find a product that gives people what they really need. ●    How to listen to what people are asking for and get involved in the conversation.   Connect with Steven Sashen Website: www.xeroshoes.com Twitter: twitter.com/xeroshoes Facebook: facebook.com/xeroshoes LinkedIn: linkedin.com/company/xero-shoes/ Instagram: Instagram.com/xeroshoes/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Jason Feifer : An Entrepreneur: Then and Now Episode 112 with Jason Feifer of Entrepreneur Magazine and jasonfeifer.com Jason Feifer is Editor-in-Chief at Entrepreneur Magazine but he acts more like an entrepreneur. In addition to his full-time job, he writes and hosts webinars and is the host of multiple podcasts. He produces and stars in his online videos and is a blogger, keynote speaker, writer, humorist, producer, editor and life coach. He is redefining how people work in post-Covid America.   Listen to this information-packed BizSoup Podcast Radio episode with Jason Feifer about modern-day entrepreneurship. Talking points include: ●    How entrepreneurs are problem solvers. ●    How to make the ubiquitous webinar work for you. ●    Why data and failure are your two best friends. ●    How to pick an idea and grow a business.   Connect with Jason Feifer: Website: jasonfeifer.com Twitter: twitter.com/heyfeifer Facebook: www.facebook.com/jasonfeifer LinkedIn: www.linkedin.com/in/jasonfeifer/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Authority Branding: Right Message, Right Clients, Right Revenue Episode 111 with Curt Mercadante of Merc Enterprises   Curt Mercadante helps businesses and entrepreneurs increase their authority brand exposure to the right clients so they can make more money. For 25 years, he has counseled small businesses and entrepreneurs, as well as some of the largest corporations and associations in the country. He built three profitable businesses, including a seven-figure public relations and advertising agency. Curt is a Gallup-Certified Strengths Trainer, host of the Freedom Mindset Radio podcast and author of the bestselling book, “Five Pillars of the Freedom Lifestyle.” He lives in Charleston, S.C., with his wife, Julie, and four children.     Listen to this information-packed BizSoup Podcast Radio episode with Curt Mercadante about authority branding. Talking points include: ●       The Four Pillars are Attention, Accuracy, Alignment and Authenticity. ●     Create your “one-sentence” impact message. ●     Know who you want to serve, what they want and how you can get it to them.   Connect with Curt Mercadante Website: https://www.merc.enterprises/ LinkedIn: https://www.linkedin.com/in/curtmercadante/     Learn more about your ad choices. Visit megaphone.fm/adchoices

Reaching Super Humanness in Yourself AND Your Business Episode 110 with Karen Love Lee   Karen Love Lee is a passion-preneur coach, empowering highly ambitious men into passion-driven entrepreneurship. As a recovering overachiever driven by unconscious emotional trauma, her healing journey from suicide to self-love to success set the foundation to fulfill upon her life’s purpose: empowering others through her life experiences. As a result of healing her depression, causing subconscious suicidal tendencies, Karen created cutting-edge mental performance techniques interlaced with her gifted intuition. These profoundly effective methods radically enrich the lives and dreams of her leadership-based clientele.   Listen to this information-packed BizSoup Podcast Radio episode with Karen Love Lee about reaching super humanness in yourself and your business. Talking points include: ●     Get to the root of the problem. ●     The No. 1 dream killer is unconscious fear. ●     Have the courage and willingness to pivot and change. ●     Childhood trauma can shape your life.   Connect with Karen Love Lee Website: karenlovelee.com Twitter: https://twitter.com/IgniteYourPower Facebook: https://www.facebook.com/KarenLoveLeeDreams   Instagram: https://www.instagram.com/KarenLoveLee/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Susan Fennema : Managing the Chaos Episode 109 with Susan Fennema of Beyond the Chaos Susan Fennema is the Chaos Eradicating Officer (CEO) of Beyond the Chaos, a consultancy helping small-business owners to simplify their operations and manage their projects so they can grow their businesses and get their lives back. With more than 30 years of operations/project management experience in professional service industries, she is on a mission to improve American society exponentially. When not making multi-course dinners, she enjoys Texas A&M football games and Blackhawks hockey. She lives and works from her home in McKinney, Texas, with her husband, dog and cat. Listen to this information-packed BizSoup Podcast Radio episode with Susan Fennema about managing the chaos in small businesses. Talking points include: ●   Control the chaos by building systems. ●   Expectations: What you want It to be vs. what it is. ●   Fill gaps by identifying problems and putting a process in place.   Connect with Susan Fennema Website Beyondthechaos.biz LinkedIn linkedin .com/in/susanfennema/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Track and Measure: Key Ingredients for a Successful Business Episode 108 with Mitch Levinson of Creative Sizzle   Creative Sizzle is a boutique creative agency focused on marketing and technology in today’s digital environment. Creative Sizzle turns marketing into an engaging and interactive experience through strategy, brand, lead generation and lead capture. CEO Mitch Levinson is a sales and marketing-focused executive, with a strong technology background. His experience in selling, marketing and developing direct technology solutions for efficient and effective sales and marketing programs has made Creative Sizzle a fast-growing digital marketing solution for diverse clientele. Clients and projects range from independent companies with revenue under $1M to Fortune 500 public companies. Helping customers, clients and companies become more efficient and effective through best practice and the use of technology solutions continues to be the focus.   Listen to this information-packed BizSoup Podcast Radio episode with Mitch Levinson about key ingredients for a successful business. Talking points include: ●     The importance of brand, branding and lead generation. ●     How to update your message based on your tracking report. ●     Figure out what you spend money on, how to track it and who you are trying to reach.     Connect with Mitch Levinson Website creativesizzle.com Twitter Twitter.com/creative sizzle Facebook facebook.com/creativesizzle LinkedIn Linkedin.com/company/creative-sizzle/ Instagram Instagram.com/creativesizzle/       Learn more about your ad choices. Visit megaphone.fm/adchoices

Attract and Scale with Organic Marketing Episode 107 with Lloyd Yip of Attract & Scale   Lloyd Yip is the founder of Attract & Scale, which helps coaches, consultants and other online entrepreneurs who sell high-ticket offers to massively grow their business by using highly scalable organic strategies. He empowers business owners to grow even without complicated and costly ad strategies or annoying, time-consuming lead-generating tactics. This way, they can create impact, generate wealth and achieve the life of their dreams. Lloyd is originally from Canada but currently resides in Brazil.   Listen to this information-packed BizSoup Podcast Radio episode with Lloyd Yip about attracting and scaling with organic marketing. Talking points include: ●     What does it mean to attract and scale? ●     Who are your customers and where can you find them? ●     Why you need to understand the different formats of your digital community.   Connect with Lloyd Website attractandscale.com LinkedIn https://www.linkedin.com/in/lloydyip/?originalSubdomain=ca   Facebook https://www.facebook.com/attractandscale/   Email lloyd@attractandscale.com           Learn more about your ad choices. Visit megaphone.fm/adchoices

What it Takes to be a Great Leader Episode 106 with Alex Kuhn of Born to Lead     Alex Kuhn learned at a very young age what it takes to achieve anything you put your mind to. He is founder of Born to Lead, which helps purpose-driven entrepreneurs become the leaders they were born to be and start, grow and scale six-, seven- and eight-figure businesses. He trained for the Olympics at age 12 for swimming and at 24 became one of the youngest NCAA coaches, establishing himself as a game-changing leader. With more than 200 known success stories, his work has helped leaders build businesses that align with whom they are, resonate with whom they want to be, and intuitively fulfill where they want to go.   Listen to this information-packed BizSoup Podcast Radio episode with Alex Kuhn about what it takes to be a great leader. Talking points include: ●     Why you should love what you do and do it the best you can. ●     How you need to be honest with yourself and know your strengths and weaknesses. ●     Why it’s important to take risks. ●     How you need to show true compassion for your employees.   Connect with Alex Website alex-kuhn.com Facebook facebook.com/mark.kuhn7 LinkedIn linkedin.com/in/alexkuhnco/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Building Clarity in Your Business Life Episode 105 with Stu Massengill of National Trainer with Tony Robbins   Stu Massengill is on a mission to change the statistic from 80% of people not loving what they do to 80% of people falling in love with what they do! He is a Peak Performance Strategist for Tony Robbins and the founder of Finding Direction. Through his podcast and university, he helps people go from lost in life to creating a life full of passion and fulfillment. As a high achiever under 30, Stu has accomplished many things from building an 8-figure business at 20 years old to beating cancer at 24 years old. Stu brings his passion and heart to create lasting impact across the globe.   Listen to this information-packed BizSoup Podcast Radio episode with Stu Massengill about building clarity in your business life. Talking points include: ●     The power of networking and communicating. ●     F.O.R.M. From occupation, recreation, and motivation. ●     Why it’s important to know where you are, where you want to go, and what your roadblocks are. ●     How your psychology is the chokehold on the growth of your business.   Connect with Stu Website stumassengill.com Facebook facebook.com/stu.massengill Instagram @stumassengill         Learn more about your ad choices. Visit megaphone.fm/adchoices

The E-Commerce Disruptor Episode 104 with Kevin Zhang of Kreator eCommerce   Kevin Zhang is a serial entrepreneur and the CoFounder & CEO of Kreator eCommerce, a global eCommerce organization including over 60 team members with facilities in 3 countries. At 23, he achieved acclaim in the digital strategy and eCommerce community by generating $20M in sales in his first year as an entrepreneur. Now 24, Kevin is determined to transform the world of online education. He has spoken in front of 3,000 attendees at Affiliate World and was named a Top 5 Online Entrepreneur by Yahoo Finance. Kevin has educated thousands of students and many have built 6-figure and 7-figure businesses in record time despite starting with zero experience. Aside from managing his business, he is an active advocate for eCommerce education and has provided mentorship to thousands of students around the world. He is determined to empower and inspire future generations of eCommerce entrepreneurs. Listen to this information-packed BizSoup Podcast Radio episode with Kevin Zhang about disrupting e-commerce. Talking points include: ●     Marketing vs. the supply chain. ●     E-commerce toolkit. ●     Selling before having inventory. ●     Stop scroll effect   Connect with Kevin Website KevinZhang.com LinkedIn linkedin.com/in/kevin-zhang-60219670         Learn more about your ad choices. Visit megaphone.fm/adchoices

Am I Going to be Ok? Helping Businesses Get Closer to the Things That They Want Episode 103 with Dan Nicholson of Nth Degree CPAs When purpose driven entrepreneurs grow tired of spinning their wheels seemingly getting further away from things that actually matter to them, they call Dan Nicholson for help. After completing a prestigious fellowship and working for some of the largest, most successful companies in the world, Dan gave it all up and started his own firm where he was able to develop tools to help his clients and partners answer the one question all successful business owners are asking themselves “Am I going to be okay?” through his financial certainty methodologies. Financial Certainty is an unconventional way of looking at business growth. Instead of focusing on acquiring more, the focus is getting closer to the things that actually matter to the business owner/entrepreneur. The first step to eliminating entrepreneurial anxiety is decreasing the uncertainty around reaching your goals and Dan has developed the tools to do just that, including the “Certainty App” that helps small-to-medium sized business get the financial clarity they need to achieve the success they want. Listen to this information-packed BizSoup Podcast Radio episode with Dan Nicholson about helping businesses get closer to the things they want. Talking points include: ●   How to know if you’re going to be okay. ●   Why more isn’t the answer to everything. ●   How businesses need profit and preference-based priorities. ●   The asymmetric bet.   Connect with Dan Website nthdegreecpas.com Twitter @NthDegreeCPAs Facebook facebook.com/NthDegreeCPAs LinkedIn linkedin.com/company/nth-degree-cpas-pllc Learn more about your ad choices. Visit megaphone.fm/adchoices

Strategic Tax Planning: Getting the Most out of The Tax Code  Episode 102 with Boris Musheyev of borismtax.com   When Boris Musheyev graduated from Baruch College in New York City, he wanted to do taxation and nothing else. He started working for a local CPA firm and when preparing tax returns, he soon realized that many of his clients were overpaying. But by the time he was preparing their tax returns, there was not much he could do to help them. Saving REAL money on taxes requires PROACTIVE tax planning. So, Boris decided to become a Tax Planner. He completed the specialized training to become a Certified Tax Coach (CTC) and opened his own CPA firm in 2017. Boris specializes in tax planning and compliance for self-employed attorneys and law firms. He uses proven tax strategies to save his clients tens of thousands of dollars on taxes every year. Boris believes that accounting is more than just being correct, it’s being strategic, proactive and maximizing tax savings by understanding the tax code. Boris says his firm has one goal: a commitment to doing everything in his power to help his attorney clients to legally reduce taxes and take home more of their hard-earned money. Boris is a member of the National Association of Tax Professionals and the New York State Society of CPAs.   Listen to this information-packed BizSoup Podcast Radio episode with Boris Musheyev about strategic tax planning and getting the most out of the tax code. Talking points include: ●     Why you should start with an LLC when creating an entity. ●     How you need to know the rules when opening 401Ks for your employees. ●     Adding your kids to payroll. ●     How to take advantage of tax-free employee health premiums.   Connect with Boris Website borismtax.com Facebook facebook.com/boriscpataxpro LinkedIn linkedin.com/in/boris-musheyev         Learn more about your ad choices. Visit megaphone.fm/adchoices

Building Success for Entrepreneurs in the Black Community Episode 101 with Paris Pendelton of Diva Hustle Radio Paris Pendelton is a single mother, educator, artist and entrepreneur. Like many other women of color who are raising children in the black community around the world, she has met enormous obstacles, closed doors and broken dreams in her pursuit of achievement. She has persevered the adversity blocking her path and continued right along the road to success now owning five businesses, including a 100% independently black-owned radio station that aims to bridge the gap between cultural boundaries in Hip Hop, Rap and R&B. Paris dedicates her life to amending social injustices that helps keep her focused on black and brown communities. Paris is an avid volunteer for various community and state initiatives to supporting gender equality and women’s empowerment around the world. Listen to this information-packed BizSoup Podcast Radio episode with Paris Pendelton about building success for entrepreneurs in the black community. Talking include: ●   Diva Hustle Radio: combining a talk show with music. ●   Using hip hop as a positive voice for change. ●   Teaching aspiring entrepreneurs business basics. ●   Choosing the right business.   Connect with Paris Website divahustleradio.com Facebook facebook.com/DivaHustleRadio Instagram @divahustleradio Learn more about your ad choices. Visit megaphone.fm/adchoices

The Democratization of Digital Advertising Episode 100 with Joel Cox of Strategus   Joel Cox is the co-founder and EVP of Strategus. Thanks to the internet, cable and network television have been in decline for decades. Then Covid came along to compress years of consumer digital streaming adoption into a few short months. With this disruption, the legacy media is struggling to survive, and customer-facing companies are recalibrating. Some are powering their way forward as they take advantage of new technologies that, until recently, were only available to the biggest brands and budgets.    The most powerful tool in this new paradigm – programmatic advertising – is now accessible to millions of small and mid-sized businesses. Ads are delivered “over-the-top” (OTT) of cable on smart TVs, bought in automated, online auctions that occur billions of times every day. In this complex computing environment, these real-time “bid streams” precisely target infinite data points of individual buyers and their behavior patterns – who they are, what they’re shopping for, and where and when they’re likely to buy.    “This efficiency means that average businesses can reach buyers directly, with high quality and relevant on-demand video advertising” said Joel.   Listen to this information-packed BizSoup Podcast Radio episode with Joel Cox about the democratization of digital advertising. Talking points include: ●     Powerful TV advertising for the small and medium business community. ●     Consumer choice and advertising relevance. ●     Anonymous consumer training. ●     Advertising access to the open internet of streaming video, episodes, movies, documentaries, and live events.   Connect with Joel Website strategus.com Facebook facebook.com/strategusdigital LinkedIn linkedin.com/in/joel-cox-84699ba Learn more about your ad choices. Visit megaphone.fm/adchoices

Optometrist Turned Super Powered Amazon Seller Episode 099 with Dr. Travis Zigler of Eye Love Dr. Travis Zigler is a recovering optometrist turned ecommerce entrepreneur. He is the founder of Eye Love, whose mission is to heal 1,000,000 dry eye sufferers naturally. Dr. Travis and his wife, Dr. Jenna Zigler, use the profits from Eye Love to fund free clinics in Jamaica and the US through their charity, the Eye Love Cares Foundation. Due to the success of Eye Love, others have asked if Dr. Travis would help them grow their business online, and more specifically with Amazon, which is one of his superpowers. Specializing in Amazon Pay Per Click (PPC), Dr. Travis and his team help businesses scale their Amazon sales and help increase brand clout. Listen to this information-packed BizSoup Podcast Radio episode with Dr. Travis Zigler about super powered Amazon selling. Talking points include: ●   Facebook, YouTube, E-mail, and blog posts all point to Amazon. ●   Consumers want to know if a product is a solution to their problem. ●   The importance of brand defensive ads, keyword-based advertising, and product targeting ads. ●   The importance of having an advertising budget.   Connect with Travis Website eyelovecares.org Facebook facebook.com/doctortraviszigler LinkedIn linkedin.com/in/dr-travis-zigler-9625112a Learn more about your ad choices. Visit megaphone.fm/adchoices

Health, Fitness, Wellness, and Diet: Key Ingredients for a Successful Business Episode 098 with Matthew Januszek of Escape Fitness Since co-founding Escape Fitness, taking it to a $33 million-dollar global business chosen by big brands and independent fitness professionals, such as the UFC, Equinox, 1Rebel, Sanctuary Fitness and more, Matthew Januszek has continued to be a powerful advocate for functional training. Their goal is to motivate and inspire people to get started and create exercise habits that last. Matthew travels the world, helping studios and gyms to turn their visions into world-class fitness destinations and awesome training experiences. During the pandemic, Matthew has become an advocate for at home training and maintaining physical and mental health to persevere in the face of life's challenges. In addition to being a father, he has started five companies and sits on the board of three companies across three continents. Matthew also interviews industry experts to share insight and experiences for the Escape Your Limits podcast. Listen to this information-packed BizSoup Podcast Radio episode with Matthew Januszek about the key ingredients for a successful business. Talking points include: ●   Why it’s important to build rapport with clients. ●   How people need to understand their strengths and weaknesses. ●   Why people need to stay mentally focused and accountable for everything they do. ●   How managing your business after it’s been successful is a whole new ball game.   Connect with Matthew Website escapefitness.com Facebook facebook.com/escapefitness LinkedIn linkedin.com/company/escape-fitness Instagram @escapefitness Learn more about your ad choices. Visit megaphone.fm/adchoices

Social Media : Learn from the Experts Episode 097 with Marty McDonald of Bad Rhino Social Media Marty has used social media strategies to actively recruit and build marketing business for over 18 years. He quickly realized the power of Digital Marketing in Recruitment Marketing and Business. Since 2002, Marty has consulted with small businesses and startups to help them succeed online. Marty is the Author of Great Beer is Not Enough and host of The Taps and Tees Pod Marty leads the day to day strategy of Bad Rhino’s Operations and Sales Strategies as well as Client strategies for Craft Beer, E-commerce and Golf Brands cast. Bad Rhino is a digital marketing agency born out of an idea. What that idea was, is keeping things as simple as possible in a complex internet world. Digital Marketing gets complex. It’s cumbersome, it’s time consuming to do it right, and then all of a sudden you have to lump a new strategy in there, and then Facebook or Google decides to change the strategy. When we started this company, we had a couple of different things that we wanted to make sure we bring to the forefront and one of them is real results. Listen to this information-packed BizSoup Podcast Radio episode with Mary McDonald about learning social media marketing from the experts. Talking include: ●   Why people have to start with a plan, they can’t just “post and pray.” ●   How people should do multiple tests and then go with what works. ●   Why people should use the 100-year-old : get the word out, get them interested, and close the deal. ●   How today’s customer is savvier than ever before.   Connect with Marty Website banrhinoinc.com Facebook facebook.com/BadRhinoInc LinkedIn linkedin.com/in/martinmcdonald Instagram @martymac1 Learn more about your ad choices. Visit megaphone.fm/adchoices

Search Engine Optimization: Improving Your Organic Visibility Episode 096 with Travis Bliffen of Stellar SEO                                   Travis Bliffen is the founder of Stellar SEO, a top rated U.S. link building agency. As an Army veteran,Travis took a leap of faith after a magazine article about the future of SEO. He dove deep and spent a year perfecting his craft. When he opened his firm in 2012, they quickly gained a reputation for being a cost-effective, honest and leading SEO agency. He has written many published works on SEO and link building, as well as being a featured speaker at SEMPO Cities among other industry Events. Listen to this information-packed BizSoup Podcast Radio episode with Travis Bliffen about search engine optimization and improving your organic visibility. Talking include: ●   How works. ●   Why you need to know the terms people search for that are most related to your business. ●   How you should look at what your competition is doing that you’re not. ●   Why you need to take into consideration budget restraints when deciding to do something.   Connect with Travis Website stellarseo.com Twitter @travisbliffen LinkedIn linkedin.com/in/travisbliffen Learn more about your ad choices. Visit megaphone.fm/adchoices