Abbey Sharp is a Registered Dietitian (RD), award-winning author, founder of Abbey’s Kitchen, creator of Hunger Crushing Combo™, Co-Founder of Neue Theory™, and mother of two. Blending science with sass, Abbey has established herself as a credible voice in the nutrition, health, and wellness space. Abbey’s core philosophy is that a pleasurable relationship with food, your body and yourself is the fundamental secret to good health. From delicious healthy recipes, digital video content, real mom truths and cheeky nutrition myth-busting, Abbey Sharp has become the go-to source for entertaining, informative, and inspirational lifestyle content to well over 2 million loyal followers.
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Abbey Sharp is a Registered Dietitian (RD), award-winning author, founder of Abbey’s Kitchen, creator of Hunger Crushing Combo™, Co-Founder of Neue Theory™, and mother of two. Blending science with sass, Abbey has established herself as a credible voice in the nutrition, health, and wellness space. Abbey’s core philosophy is that a pleasurable relationship with food, your body and yourself is the fundamental secret to good health. From delicious healthy recipes, digital video content, real mom truths and cheeky nutrition myth-busting, Abbey Sharp has become the go-to source for entertaining, informative, and inspirational lifestyle content to well over 2 million loyal followers.
“I Don’t Trust Them” - Branding Expert Camille Moore on Arrae’s Dishonest Protein Marketing
Bite Back with Abbey Sharp
50 minutes 21 seconds
1 month ago
“I Don’t Trust Them” - Branding Expert Camille Moore on Arrae’s Dishonest Protein Marketing
In today’s episode of Bite Back with Abbey Sharp, I’m joined by branding expert Camille Moore, founder of Third Eye Insights, to unpack the messy world of wellness marketing. From miracle supplements and celebrity endorsements to campaigns that prey on insecurities, the industry is full of glossy packaging but not always much truth.
We dig into some of the biggest marketing fails in wellness, the shady tactics brands use to gain and lose trust, and why transparency isn’t just a buzzword but the real currency for millennial and Gen Z consumers.
Bite Back with Abbey Sharp
Abbey Sharp is a Registered Dietitian (RD), award-winning author, founder of Abbey’s Kitchen, creator of Hunger Crushing Combo™, Co-Founder of Neue Theory™, and mother of two. Blending science with sass, Abbey has established herself as a credible voice in the nutrition, health, and wellness space. Abbey’s core philosophy is that a pleasurable relationship with food, your body and yourself is the fundamental secret to good health. From delicious healthy recipes, digital video content, real mom truths and cheeky nutrition myth-busting, Abbey Sharp has become the go-to source for entertaining, informative, and inspirational lifestyle content to well over 2 million loyal followers.
