In this episode Bryan and Bill talk about some of the commercials that aired during Super Bowl 59 in the game with Chiefs vs Eagles. Spoiler alert: This year's line up was underwhelming to say the least. In this episode Bill and Bryan discuss advertising trends, a variety of upcoming TV spot creative and wax philosophical on several issues. About host Bill Harper: Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford Bill is the Chie...

In this episode Bill and Bryan discuss advertising trends, a variety of upcoming TV spot creative and wax philosophical on several issues. About host Bill Harper:Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry FordBill is the Chief Creative Officer & CEO of BrandBossHQ.Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more imp...

In this episode, Bill & Bryan breakdown the Superbowl Commercial Preview: The Duracell Scientist Experiment Fails; State Farm Flames Out; Coors Light's Deliberate Typo and more.About host Bill Harper:Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry FordBill is the Chief Creative Officer & CEO of BrandBossHQ.Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell y...

About host Bill Harper:Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry FordBill is the Chief Creative Officer & CEO of BrandBossHQ.Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Using creative business strategies to turn their insights into traction for brands - via compelling stories that surp...

About host Bill Harper:Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry FordBill is the Chief Creative Officer & CEO of BrandBossHQ.Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Using creative business strategies to turn their insights into traction for brands - via compelling stories that surp...

David Greenspan has been in the Real Estate space for over 15 years helping Realtors with their marketing needs.As Founder and & CEO of MindShare101 Inc. David focuses his days on providing value to the Real Estate industry, helping Realtors bridge the gap between their online and their offline marketing to achieve a higher ROI on every marketing dollar spent.David’s mission is to help Realtors build MindShare, which is creating a top of mind intuitive instinctive reaction, so when people...

Welcome to another episode of The Billion Dollar Brand podcast I’m Bryan Elliott and this is a show where Bill Harper & I unpack the stories, strategies--and sometimes spectacular failures that shape the brands we love. Jaguar, Chitople, Tropicana Orange Juice: you win a prize for 2024—but it’s not a good one.I’m excited for a brand new season of the show — we're diving deeper than ever into the minds of innovators who are redefining industries and challenging the status quo. Fr...

In this episode of the Billion Dollar Brand podcast, Bryan and Bill invite renowned Creative Director Jason Bagley on the show to discuss his experience with campaigns and brands like Old Spice and many more. Jason also has a course on becoming great at advertising and you can get all the details here.Want to be featured on the show in a Deep Dive?It's free! But we'll also tell you and everybody listening exactly how we see it in an effort to help you and provide value to your brand: https://...

In this episode Bill and Bryan ask: Are you at the "Damn it" stage? Is your marketing stale? Can't attract new clients? Have trouble getting attention? Struggling to figure out how to be relevant? If so, we need to talk! Case studies include Starbucks vs Duncan; Denny's vs iHOP; Nike vs Tracksmith and much more!Want to be featured on the show in a Deep Dive?It's free! But we'll also tell you and everybody listening exactly how we see it in an effort to help you and provide value to your brand...

In this episode Bill and Bryan ask: What is your ONE THING?Featured case studies include Sara Blakly's new brand Sneex vs uncomfortable shoes; Vans & Converse; We Feed Raw dog food vs Science Diet; and much more! Want to be featured on the show in a Deep Dive?It's free! But we'll also tell you and everybody listening exactly how we see it in an effort to help you and provide value to your brand: https://forms.gle/SfYAjggd4reTGpvT6About Bill Harper:Favorite Quote: “If you asked people what...

In this episode Bill and Bryan ask: Do you believe that everyone can have a sexy brand? We do! You will also learn how small business owners can get unstuck from the weeds; How Tyler Denk built an 8-figure boring business in 24 months; Disney vs. Magic Mountain--and why Magic Mountain doesn't have a brand; Morning Brew's $75M Newsletter biz; How Celsius beat Redbull and more!Want to be featured on the show in a Deep Dive?It's free! But we'll also tell you and everybody listening exactly how w...

In this episode we talk about personal branding during the start of what looks like our next major recession; Joe Gebbia's new company Samara; Will Nike's new killer ad save them from the death spiral? Women's rugby star takes over the Olympics and much more!Want to be featured on the show in a Deep Dive?It's free! But we'll also tell you and everybody listening exactly how we see it in an effort to help you and provide value to your brand: https://forms.gle/SfYAjggd4reTGpvT6About Bill Harper...

In this episode we talk about the branding of American politicians; How Seven Eleven stores in the U.S. might start looking more like the stores in Japan; On Running hires Zendaya to help them get to Gen Z; Now Mark Zuckerberg is a bro; The unbranding of Abercrombie & Fitch and much more!Want to be featured on the show in a Deep Dive?It's free! But we'll also tell you and everybody listening exactly how we see it in an effort to help you and provide value to your brand: https://forms.gle/...

In this episode Bill & Bryan talk about Disney's brand issues; how we can all aspire to be different and attack customer pain points like Mohawk Chevy; thinking of all political candidates like they are a brand and much more!Want to be featured on the show in a Deep Dive?It's free! But we'll also tell you and everybody listening exactly how we see it in an effort to help you and provide value to your brand: https://forms.gle/SfYAjggd4reTGpvT6About Bill Harper:Favorite Quote: “If you asked...

In this episode Bill & Bryan talk about Chipotle's PR debacle; My TV spot pitch is a Mad Men episode; Gamification biz idea for Waze; Advice to agencies and clients about risk; Poopourri / VIPoo and much more!Want to be featured on the show in a Deep Dive?It's free! But we'll also tell you and everybody listening exactly how we see it in an effort to help you and provide value to your brand: https://forms.gle/SfYAjggd4reTGpvT6About Bill Harper:Favorite Quote: “If you asked people what the...

This episode of the The Billion Dollar Brand podcast is full of hot takes on things like Liquid Death marketing is a Seinfeld episode; The Four Seasons Orlando; Zero Motorcycles; Tesla Cybertruck; Dame sex toys; Falling in love with failure and more!Want to be featured on the show in a Deep Dive? It's free! But we'll also tell you and everybody listening exactly how we see it in an effort to help you and provide value to your brand: https://forms.gle/SfYAjggd4reTGpvT6About Bill Harper:Favorit...

About Bill Harper:Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry FordBill is the Chief Creative Officer & CEO of WMH. Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Using creative business strategies to turn their insights into traction for brands - via compelling stories that surprise an...

First things first:Want to submit your draft or finished work for us to evaluate and do a free Deep Dive? Submit here --> https://bit.ly/BDBDeepDiveBill Harper and Bryan Elliott break down some new ideas for launching a CPG brand; new trends in brand marketing and more.About Bill Harper:Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry FordBill is the Chief Creative Officer & CEO of WMH. Consumers buy/buy-in emotionally, then justi...

First things first: Want to submit your draft or finished work for us to evaluate and do a free Deep Dive? Submit here --> https://bit.ly/BDBDeepDiveBill Harper and Bryan Elliott break down some new ideas for launching a CPG brand; new trends in brand marketing and more.About Bill Harper:Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry FordBill is the Chief Creative Officer & CEO of WMH. Consumers buy/buy-in emotionally, then just...

Bill Harper and Bryan Elliott break down some new ideas for launching a CPG brand; new trends in brand marketing and more.About Bill Harper:Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry FordBill is the Chief Creative Officer & CEO of WMH. Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Us...