Building on the debut outing in 2021, IAA Mobility organisers Messe Munich have opted for ‘integration’ as the key to push their mobility platform further. In this new Bike Europe podcast two IAA Mobility directors explain the development of the platform and where the bicycle industry fits in, but one thing’s for sure, “the car show is gone.”

The first guest on the Bike Europe podcast hardly needs any introduction. He has held leading positions at Reynolds, Nutcase, Club Ride, but above all at Scott Sports and Cannondale. Today Scott Montgomery is partner of the digital marketing and consulting agency CrankTank. As a specialist in e-commerce we will discuss the latest developments in the market with Scott and his views on future developments.