In this episode, Brandon Gallagher and Coach Jerry Hayes discuss the critical first 30 days of working with a new client in the fitness industry. They emphasize the importance of setting realistic expectations, building trust, and creating a solid foundation for long-term success. The conversation covers various aspects of coaching, including communication, habit building, and the balance between empathy and accountability. They also touch on the role of supplements and challenges in fitness, ultimately advocating for a patient and process-oriented approach to client success.