In this episode of the BG Perform Podcast, Brandon Gallagher and Coach Jerry Hayes discuss the critical importance of building buy-in with clients in the coaching industry. They explore how trust, effective communication, and creating a supportive environment contribute to client success. The conversation emphasizes the need for vulnerability, genuine relationships, and the role of metrics in measuring success. The hosts also highlight the significance of referrals and tenure in establishing credibility as a coach.Chapters00:00 Introduction to Client Buy-In02:43 The Importance of Trust in Coaching06:06 Creating an Environment for Success08:57 Building Vulnerability and Communication11:58 Coaching for Results and Autonomy14:47 Developing Genuine Relationships17:39 Metrics of Success and Referrals20:55 The Role of Tenure in Coaching23:59 Conclusion and Key Takeaways