In this episode of Beyond the Surface, Belinda sits down with Sophie Kovic, the founder of Seed & Sprout – one of Australia’s largest and most loved sustainability brands. What started as a search for a plastic-free lunchbox for her son turned into a thriving eco-conscious business, and a movement that’s inspired thousands of households to live more sustainably.

Sophie’s story isn’t just about building a successful business – it’s about doing it differently. Choosing values over vanity metrics. Creating products that solve real problems. Redefining success, not as “more, bigger, flashier,” but as living simply, consciously, and true to what really matters.

Belinda and Sophie also dive into what it takes to stay grounded in a world that constantly tells us to want more, do more, and be more. and why sometimes the real success is having less, but having it feel deeply aligned.

Inside this episode:

• The simple problem that sparked the idea for Seed & Sprout
• Building a business that aligns with your values
• Lessons Sophie learned self-teaching her way through entrepreneurship
• Creating an off-grid tiny home with a natural pool and permaculture lifestyle on community land for a slower, more intentional life
• How to start small with sustainable living (hint: ditch the cling wrap)
• Why experiences make Sophie feel rich, not material things
• Redefining success to mean freedom and alignment, not fame or wealth

Whether you’re building a business, dreaming of a slower and simpler lifestyle, or just rethinking what it really means to “have it all,” this episode is packed with inspiration and practical wisdom for creating a life that feels good on the inside, not just what looks impressive on the outside.

Podcast Sponsor:

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Head to: https://evolutionbotanicals.com.au/ and add BTS10 for 10% off your order.

Connect with Belinda:

Website: www.belindaanderson.com.au

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Instagram: https://www.instagram.com/belinda.anderson

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Connect with Sophie:

Website https://seedsprout.com.au/

Instagram:  https://www.instagram.com/sophiekovic/ | https://www.instagram.com/seedandsproutco/