In this episode, Natasha welcomes Holly Schrader, a dental hygienist and the founder of The Tooth Fairy Corporation. Holly, originally from Canada but now residing in Switzerland, shares the fascinating story of how her business began as a fun side project in 1999, placing Swarovski crystals on teeth, and evolved into a global phenomenon. Holly discusses the growth of her company from selling products at open-air concerts and discos to a full-fledged international enterprise. KEY TAKEAWAYS The Accidental Rise of Tooth Crystals: The Tooth Fairy Corporation began in 1999 when Holly, a dental hygienist, had the simple idea to place a Swarovski crystal on a tooth for fun. A Global Trend Reborn: The tooth crystal trend, which originated and gained popularity in Europe and the UK, experienced a resurgence in America thanks to celebrity influence. Professional and Retail Business Models:Holly's company operates with two distinct business models. A professional line, targeted at beauty and hair salons, offers tooth crystals and whitening kits that trained professionals apply.  A Simple and Profitable Service for Salons:The tooth crystal application is a quick and lucrative service for salons. Holly highlights that a professional can apply a crystal in just about three minutes. Timeless Quality and Consistency:Despite being in business for 26 years, Holly emphasises that the product and her business approach have remained consistently the same. BEST MOMENTS "We were a hit right from the beginning. We had over two-hour lineups for crystals." "The Americans think it's a really new product... so it's a little funny to admit that." "A dentist is not a trend setter. Salons are a trend setter." "It's all about the profit, it's all about the money, but these are also fun products. So they're fun products for the salon and the client feels good leaving the salon." "You don't fix something that isn't broken. So why would I change my recipe? Why would I change my training? Why would I change anything? It just works." OUR LINKS www.exquisitesalon.co ⁠https://www.instagram.com/exquisite1hbs/ HOST BIO Natasha is a seasoned hairdresser with over 14 years of experience in the beauty industry, renowned for her passion, skill, and dedication to her craft. Specializing in creating personalized, stunning styles, she has worked with clients of all hair types, consistently earning a reputation for boosting confidence and empowering individuals through their hair transformations. Natasha’s approach combines creativity with precision, ensuring each client feels valued and understood. Natasha looks to share insights from the world of hairstyling, creativity, and inspiration, alongside real conversations and meaningful discussions This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/