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Beyond The Finish Line
Performance Project Media
42 episodes
1 day ago
Thinking about sharing your running journey online? This week, we dive into what it really takes to become a runfluencer the highs, the lows, and everything in between. Georgia shares how she built an engaged audience without going viral, Matt breaks down what brands are actually looking for, and together they unpack the pressure, comparison, and storytelling that come with showing up online. Also inside: – Georgia’s injury update + mental challenges – Matt’s lead-in to Cozzi 100 and should...
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Running
Health & Fitness,
Nutrition,
Sports
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All content for Beyond The Finish Line is the property of Performance Project Media and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Thinking about sharing your running journey online? This week, we dive into what it really takes to become a runfluencer the highs, the lows, and everything in between. Georgia shares how she built an engaged audience without going viral, Matt breaks down what brands are actually looking for, and together they unpack the pressure, comparison, and storytelling that come with showing up online. Also inside: – Georgia’s injury update + mental challenges – Matt’s lead-in to Cozzi 100 and should...
Show more...
Running
Health & Fitness,
Nutrition,
Sports
https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/00/d3/48/00d348f5-c49e-096c-e100-c558c0845942/mza_13361730519335084581.jpg/600x600bb.jpg
#Ep 41 | Building Your Brand as a Runner
Beyond The Finish Line
1 hour 7 minutes
1 week ago
#Ep 41 | Building Your Brand as a Runner
Description This week we dive into social media, personal branding, and building a platform as a runner or endurance athlete. Georgia shares how she grew an online presence through consistency and storytelling, while Matt breaks down the importance of brand alignment, honesty, and knowing your “why.” We also share lessons from the latest TPP triathlon camp, talk about staying motivated when you're not chasing a race, and answer your questions on strength training vs. Pilates, retiring shoes,...
Beyond The Finish Line
Thinking about sharing your running journey online? This week, we dive into what it really takes to become a runfluencer the highs, the lows, and everything in between. Georgia shares how she built an engaged audience without going viral, Matt breaks down what brands are actually looking for, and together they unpack the pressure, comparison, and storytelling that come with showing up online. Also inside: – Georgia’s injury update + mental challenges – Matt’s lead-in to Cozzi 100 and should...