Ever feel like Black Friday just doesn’t fit with the kind of business you’re trying to run? Like it’s too salesy, too noisy — or just not aligned with how you want to show up as a health professional? In this episode, I’m breaking down a values-led, ethically aligned approach to Black Friday that’s helped both me and my clients bring in meaningful revenue without discounting our time or compromising our integrity. I’ll walk you through the 6 biggest mistakes I see health professionals ...

Ever feel like you’re either hiding completely or sharing way too much on social media? This week on Beyond the Clinic, I’m joined by the brilliant Kell Bauer, personal brand strategist and founder of Brand Alchemy, to unpack how health professionals can build a magnetic, trustworthy personal brand — without oversharing or feeling exposed. We explore how to share your story in a way that connects, not cringes — and how to show up online as a real human while still maintaining your professiona...

Do you freeze up at the thought of posting online? Wonder how everyone else seems so confident on camera while you cringe at your own voice? You’re not alone - and in this episode, I’m pulling back the curtain on exactly how I built confidence on social media… after a few (very) embarrassing moments. From my first awkward post to a live video that ended in sheer panic, I’m sharing the real story of how I went from terrified to totally confident online — and how you can too. Whether you’re ju...

You’ve got the qualifications. The experience. The knowledge. So why does it feel so hard to be visible in your business? In this honest and empowering episode, I’m joined by Carah Elizabeth - a trauma-informed coach and former psychotherapist with over 20 years of experience - who now helps high-achieving women regulate their nervous systems and build sustainable, aligned businesses. We talk about why confidence issues aren’t just mindset blocks - and how your body (not your brain) might be ...

Ever feel like you're constantly showing up online… and still not seeing results from your content? In this episode of Beyond The Clinic, I’m joined by copywriter and content strategist Jasmine Edwards to unpack one of the most frustrating parts of content marketing for healthcare professionals: when you're doing all the right things but still not getting client enquiries, bookings, or conversions. 😩 We dive into: The root causes of content overwhelm (and how to fix them)Why healthcare profes...

🎧 Episode Summary: Feel like social media is just one more to-do that isn’t doing much? You’re not alone. In this episode, I’m sharing the exact shifts you can make to turn your posts into a client-generating machine — without chasing trends or posting every day. If you’ve been pouring time into educational content that gets likes but not leads, this episode will show you why — and what to do instead. Whether you’re a dietitian, nutritionist or health professional trying to grow your busines...

What if Instagram didn't have to feel like a full-time job… or a full-time failure? In this episode, I’m pulling back the curtain on my own 4-Hour Visibility Plan — the exact system I use (and teach my clients) to show up consistently, strategically, and most importantly, to get actual client enquiries from Instagram… without burning out, going viral, or spending your Sunday buried in Canva. If you're tired of winging it on social media, second-guessing what to post, or wondering why it's not...

Not every opportunity is worth saying yes to - especially when it comes to your professional credibility. In this episode, I’m taking you behind the scenes of a recent brand offer that looked amazing on paper… but didn’t align with my values. I’ll walk you through the exact red flags I spotted, how I handled it, and how you can confidently assess brand partnerships too. Here’s what we cover: The 5 key filters I use to assess brand opportunitiesWhy I turned down a five-figure offer (and what h...

The visibility strategy most dietitians skip (but can’t afford to) You’ve picked your niche, refined your messaging, and started showing up online... So why does it still feel like your content is falling flat? Why are you working harder, but still not attracting the right clients? Why are other professionals engaging, but your ideal clients nowhere to be seen? If you're nodding along, this episode is for you. In today’s episode of Beyond The Clinic, I’m breaking down what really happens af...

Welcome to the final episode of our Summer Reset series! In this special behind-the-scenes episode, I’m opening the doors to what’s actually shifting inside my business. After guiding you through five weeks of gentle reflection and intentional planning, I’m walking my talk and taking you inside the exact refinements, automations, and mindset resets I’ve made this season. From retiring a social media team (and why that decision felt like taking off a heavy coat) to embracing custom GPTs and Ma...

As September approaches and the pace of life shifts back into gear, this episode is your call to pause, reset and get strategic about the final stretch of the year. Whether you’re still in summer mode or already feeling the autumn buzz, I’m walking you through a gentle but powerful Q4 planning process designed specifically for health professionals who want a business that works with their life - not against it. Inside this episode, we’ll map out what to stop, start, and systematise so you can...

This episode is part 4 of the Summer Reset Series — and it’s one I wish I’d had when I was just starting out. Whether you're a brand-new business owner or deep in the “what am I even doing?” fog, this one’s for you. Sarah walks through the 3 powerful shifts she’d make if she had to start her health business again from scratch. These aren’t trendy tactics — they’re calm, focused moves to simplify your strategy, boost visibility, and create income without the burnout. 🎧 Listen in for client exa...

Summer doesn't have to mean slowing down your business momentum — even when you're juggling school holidays, family life, and limited work hours. In this episode of the Summer Reset Series, Sarah shares her go-to 60-minute ritual, the Summer CEO Date, designed specifically for health professionals who want to stay productive and visible without burning out. You'll learn how to reset your focus weekly, gently reconnect with your audience, and move one meaningful project forward — even if you’v...

Feeling mentally cluttered? Like your business has become one big to-do list with no end in sight? This 2nd episode of the Summer Reset Series is here to help you breathe again. In this reflective yet practical conversation, Sarah introduces the Keep, Kill, Evolve Framework — a gentle strategy to help you reset your focus and simplify your business without burning it all down. It’s for the clinician with 10 half-built offers, a Google Drive full of "someday" content, and a deep craving for cl...

In the first episode of our Summer Reset Series, Sarah invites you to pause, reflect, and reset — without the pressure. This is not your typical KPI-driven business review. Instead, it’s a gentle, deeply human mid-year reflection designed specifically for dietitians and clinicians juggling care work, family life, and a growing business. You’ll hear why traditional metrics often miss the mark, how to measure progress beyond revenue, and why letting go might be the most productive move you make...

Let’s talk about lead magnets — because if you’re a health professional trying to grow your business online, building an email list is not optional. In this episode, I walk you through exactly why lead magnets matter, how to create one that actually works (spoiler: it’s not about being clever), and what to do if yours is flopping. I share the most common mistakes I see health pros make (yes, we’re looking at you, overly educational freebies), and I’ll guide you step-by-step through the twea...

In this episode, I walk you through how I’ve created and implemented custom AI assistants, specifically designed to support freelancers and health professionals like us. I know firsthand how overwhelming it can feel juggling marketing, admin, and client support on top of the actual work you trained for. That’s why I believe digital assistants aren’t just a “nice-to-have”- they’re a game-changer. You’ll hear me share a step-by-step guide for building your own custom GPT using ChatGPT, even if ...

📝 Episode Summary: In this heartfelt conversation, I’m joined by Holly Monday-Jones—a critical care dietitian turned wellbeing advocate—who shares her journey into entrepreneurship and why she’s made it her mission to support healthcare professionals battling burnout. We dive into what burnout really looks like (spoiler: it’s not always obvious), why freelance healthcare professionals are often most at risk, and how COVID fundamentally changed the wellbeing landscape in our industry. Holly o...

In this episode, I’m sharing my personal journey through burnout and how it led me to create Sarah AI — a digital tool designed to help healthcare professionals use AI while staying true to their voice and values. I open up about the emotional toll of over-preparing, the disconnect I felt when using AI tools that didn’t sound like me, and how I taught AI to work around me, not the other way around. Sarah AI was born out of a need — not just for support, but for something that could genuinely ...

Let’s talk about AI—not as something futuristic or overwhelming, but as something quietly transforming how we work right now. In this conversation, I shared how AI tools are already woven into our day-to-day as clinicians and business owners. The truth? You’re not being replaced by AI—you’re being held back if you’re not using it. I walked through five of the smartest AI tools I use and recommend, not because they’re trendy, but because they genuinely help lighten the load. From creating slic...